KELLY LOVELL-TAYLOR
Dunwoody
Summary
Dynamic marketing leader specializing in driving traffic and revenue across live events and cultural environments. Adept at developing integrated marketing strategies, managing multi-channel campaigns, and building effective teams to achieve business objectives. Proven track record of enhancing audience engagement and delivering measurable results.
Overview
21
21
years of professional experience
Work History
Marketing Strategy Consultant
Independent
Atlanta
01.2026 - Current
- Advised clients on audience engagement, brand positioning, and integrated multi-channel campaign strategy, enhancing traffic and revenue growth
- Guided clients on CRM strategy, digital marketing, audience segmentation, and paid media planning, optimizing client outreach and campaign effectiveness
- Developed comprehensive marketing strategies for diverse client segments.
- Conducted market research to identify trends and consumer needs.
- Collaborated with clients to align marketing goals with business objectives.
Marketing and PR Officer
Tempe Center for the Arts
Phoenix
01.2015 - 01.2026
- Built and led the organization's first marketing department for a multi-venue performing arts center - managing full marketing scope including campaigns, media buying, paid digital, paid social, Google Search, PR, website, collateral, and brand standards
- Formulated and executed PR strategy involving media pitching, journalist and broadcast outreach, press conference coordination, and on-site media management; acted as primary media contact to enhance organization’s visibility
- Negotiated media schedules with TV, cable, radio, print, and digital partners; managed paid advertising including budgeting, placement, ad design coordination, and invoice processing to optimize campaign effectiveness
- Developed and managed master marketing event calendar for concerts, community events, festivals, gallery exhibitions, and special events; coordinated with booking and operations teams using Eventpro and Asana to ensure seamless planning, execution, and public communications including website updates, box office information, bi-monthly event brochure, and monthly board reporting
- Grew Facebook audience 500% (3K to 18K), launched and scaled Instagram to 11.8K followers, and launched the organization's first influencer program to drive new audience acquisition
- Implemented CRM-driven email marketing and audience segmentation to improve targeting, engagement, and ticket sales conversion
- Hired and supervised a marketing team of two staff members; directed team activities and managed graphic design and digital agency partners.
- Served as marketing liaison to Resident Artist Companies (venue tenants); developed formal marketing support guides and enforced brand compliance across all tenant communications
- Partnered with local tourism authorities, downtown organizations, and community groups to drive group attendance, expand community reach, and connect with incoming convention and conference traffic
Sales & Marketing Manager, Touring Shows
Cirque du Soleil
08.2010 - 08.2014
- Developed and executed multi-market campaigns across the U.S., Canada, Mexico, and South America to drive ticket sales and audience growth for internationally touring productions
- Developed an interactive mobile box office activation to engage audiences and drive ticket sales, delivering a 5:1 return on a $90K investment
- Negotiated trade and promotional media partnerships with TV, radio, print, outdoor, hotel, and retail partners across all markets; consistently generated significant trade, bonus, and promotional value against paid investment
- Collaborated with local tourism authorities and hospitality partners to increase group and convention attendance across markets
- Facilitated sponsorship and promotional partnerships to integrate brands into live event environments, enhancing audience experience
- Managed hiring and supervision of media buying agencies across all markets; guided partners from briefing through execution and performance review
- Produced event marketing recaps for all show runs, analyzing performance against objectives and informing future market strategy
Principal
Junxion Marketing + Media
05.2009 - 08.2010
- Delivered integrated marketing, PR, and experiential strategies across multiple markets for touring exhibitions and live entertainment properties, driving audience growth and brand awareness
- Led strategic marketing initiatives to enhance brand visibility and engagement.
- Developed comprehensive media plans aligning with client objectives and market trends.
- Collaborated with creative teams to produce compelling advertising content.
- Founded boutique marketing and communications agency for touring entertainment clients, including Radio City Christmas Spectacular and Bodies the Exhibition, enhancing client engagement and visibility
Vice President, Sales & Marketing
Harlem Globetrotters
08.2006 - 04.2009
- Led all marketing, fan engagement, group sales, sponsorship activation, and PR strategy for 200+ live events annually across North American touring markets
- Increased ticket sales revenue by $66M over tenure.
- Set annual revenue goals and established marketing budgets for North American markets; produced event recaps within 24 hours of performances to refine ongoing marketing strategy
- Negotiated paid, trade, and promotional media schedules with TV, cable, radio, print, outdoor, hotel, and retail partners - leveraging $11M in paid advertising into $44M in total promotional media support
- Executed national sponsorship programs with Burger King and PetSmart; secured and activated regional sponsorships with Pepsi, Kellogg's, Coca-Cola, Blue Cross Blue Shield, and Good Neighbor Pharmacies - integrating activations into live events to enhance audience experience
- Negotiated multi-channel retail partnership with Chateau Ste. Michelle Winery, securing in-store displays, product promotions, and ticket offers to increase brand visibility and drive ticket sales
- Hired, trained, and directly supervised a marketing team of 6-8, including a Group Sales Director; partnered with venue group sales departments to drive large group attendance
- Earlier progression at Harlem Globetrotters (1996-2006): Assistant Director of Public Relations → Marketing Director → Senior Marketing Director. Secured $330K+ in sponsorships; consistently delivered double-digit annual growth in ticket sales revenue across North American touring markets.
Director of Marketing & Public Relations
Desert Botanical Garden
05.2005 - 08.2006
- Launched online ticket purchasing for the Garden's largest annual holiday event (previously phone/in-person only), increasing event sales by 10%
- Instituted first cash and promotional partnership program, creating new revenue stream and expanding promotional reach
- Created first Hispanic Advisory Committee, strengthening community relationships and expanding audience engagement
- Supported brand strategy and marketing for $14M capital campaign
Education
Leadership Certification -
African American Leadership Institute
Phoenix, AZ12-2024
Public Relations Diploma (Equivalent To BA in The U.S.) - Public Relations
Humber College
Toronto, ONSkills
- Marketing strategy development
- Sponsorship fulfillment
- Marketing calendar management
- Multi-channel strategy
- Content marketing
- Audience engagement
- Influencer marketing
- Event marketing
- Budgeting and reporting
- Event performance analysis
- CRM and segmentation
- Budget Management & ROI Reporting
- KPI performance
- Performance analysis
- ROI analysis
- Data analytics
- Google analytics
- Campaign oversight
- Media negotiation
- Trade Deal & Media Partnership Negotiation
- Event coordination
- Annual Marketing Calendar Management
- Creative direction
- Brand positioning
- Performance evaluation
- Creative problem solving
- Strategic marketing
- Content development
- A and B testing
- Data analysis
- Conversion optimization
- Agency & Vendor Management
- Market identification
- Competitor research
- Automated marketing
- Segmentation analysis
- Performance metrics
- Consumer behavior analysis
- Competitor analysis
- Marketing automation
- KPI analysis
- Marketing strategy development
- Google ads
- KPI assessment
- Google Analytics
- Creative direction
- Budget management
- Targeted campaigns
- Google analytics
- Social media analytics
- Market review
- Google ads
- Performance tracking
- Budget management
- Problem-solving
- Strategic marketing
- Verbal and written communication
- Multitasking capacity
Community Volunteer Engagement
- Communications Director - City of Tempe Employee Union
- Tempe Black Employee Alliance - Founding Member, Past VP
- Ronald McDonald House Charities - Board Member
- YWCA Maricopa County - Board Member
Relevant Experience Snapshot
Developed and managed master event marketing calendars spanning concerts, festivals, community events, and special programming - coordinating across booking, operations, and marketing teams to plan, execute, and recap all events and promotions., Negotiated and executed paid, trade, and promotional media schedules with TV, cable, radio, print, outdoor, and digital partners - consistently generating $5-$10 in trade, bonus, and promotional value for every $1 invested. Secured and activated national and regional sponsorships integrating partners into live event environments., Served as marketing liaison to venue tenants and resident companies; developed formal marketing support guides and enforced brand compliance across all tenant and district communications., Hired, trained, and directly supervised marketing teams of up to 6-8, including group sales directors; oversaw graphic design, digital, and media buying agency partners from briefing through execution., Formulated and executed PR strategies including advance media visits, journalist and broadcast pitching, press conferences, and on-site media management. Partnered with local tourism authorities and downtown organizations to drive group and convention traffic.
Languages
English
Native/ Bilingual
French
Professional
Timeline
Marketing Strategy Consultant
Independent
01.2026 - Current
Marketing and PR Officer
Tempe Center for the Arts
01.2015 - 01.2026
Sales & Marketing Manager, Touring Shows
Cirque du Soleil
08.2010 - 08.2014
Principal
Junxion Marketing + Media
05.2009 - 08.2010
Vice President, Sales & Marketing
Harlem Globetrotters
08.2006 - 04.2009
Director of Marketing & Public Relations
Desert Botanical Garden
05.2005 - 08.2006
Leadership Certification -
African American Leadership Institute
Public Relations Diploma (Equivalent To BA in The U.S.) - Public Relations
Humber College