Kelly McCranie
Covington
Summary
Results-driven marketing professional with a successful track record in leading revenue-generating marketing programs and executing impactful national campaigns. Expertise in managing substantial budgets, collaborating with cross-functional teams, and driving measurable business growth through innovative promotional strategies.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Market Program Lead
HEATCRAFT REFRIGERATION PRODUCTS
08.2024 - Current
- Built and launched the company's national promotions program from the ground up, creating a scalable framework supporting distributor, contractor, and sales engagement initiatives across the United States.
- Generated approximately $1.5 million in incremental revenue through promotional campaigns, sweepstakes, counter incentives, and contractor-focused marketing programs.
- Manage a $195,000 annual marketing budget, including planning, forecasting, execution, and performance optimization.
- Successfully launched 23 national promotions in 2025 and are on track to more than double program output in 2026.
- Partner directly with the Vice President of Sales, Product Managers, and Marketing leadership to develop revenue-driving promotional strategies.
- Lead multi-channel product marketing campaigns in collaboration with Digital Marketing, Graphic Design, Marketing Communications, and Product Management teams.
- Develop sales enablement programs and customer-facing marketing initiatives supporting distributor growth and contractor engagement.
- Manage branded merchandise and promotional product strategies for sales teams, distributors, customers, and contractors nationwide.
- Advise customers on maximizing Co-Op marketing funds and improving campaign effectiveness.
Owner & Marketing Consultant
McCranie Marketing LLC
08.2023 - 12.2024
- Develop integrated marketing strategies, SEO programs, websites, and paid advertising campaigns for local businesses.
- Create customer acquisition strategies through Google Ads, Local Service Ads, SEO, and content marketing.
Global Social Media Manager
HGS – Hinduja Global Solutions
04.2022 - 09.2023
- Increased website traffic through social media by 409%.
- Increased LinkedIn impressions by 150%.
- Led B2B social media strategy supporting marketing and sales objectives.
Social Media Specialist
Corteva Agriscience
04.2021 - 04.2022
- Managed paid and organic campaigns, influencer programs, and event marketing initiatives.
Social Media Specialist
Miller International
09.2018 - 04.2021
- Increased audience growth by 53% through primarily organic initiatives.
- Supported brand activation and advertising campaigns.
Marketing Manager
Eli's Western Wear
02.2017 - 08.2018
- Led multi-channel marketing campaigns, resulting in 220% growth in social audience.
Education
Bachelor of Science - Marketing
Florida State University
Tallahassee, FLSkills
- Channel and co-op marketing
- Campaign management and execution
- Product promotion strategies
- Sales enablement initiatives
- Demand generation tactics
- Budget oversight and management
- Cross-functional team leadership
- Analytics for marketing performance
- Digital strategies and market analysis
- Multi-channel marketing
- Friendly and positive attitude
Certification
- Google Analytics
- Google Ads Search
- Google Ads Measurement
- Meta Digital Marketing Associate
- HubSpot SEO
- HubSpot Inbound Marketing
- HIPAA Awareness
Accomplishments
- Generated approximately $1.5M in incremental revenue through strategic promotional initiatives., 2025
- On track for $3M this year., 2025
- Built Heatcraft Refrigeration Products' national promotions program from the ground up.
- Manage a $195,000 annual marketing budget.
- Successfully launched 23 promotions in 2025 and on track to more than double output.
- Increased website traffic through social media by 409% at HGS.
- Increased LinkedIn impressions by 150% at HGS.
Open To
Hybrid & Remote Opportunities
Leadership Experience
Miss Rodeo Georgia Association, National Director, 01/01/22, 12/31/25, Founded and led a 501(c)(3) organization., Manage sponsorships, fundraising, marketing, communications, and statewide events.
Timeline
Market Program Lead
HEATCRAFT REFRIGERATION PRODUCTS
08.2024 - Current
Owner & Marketing Consultant
McCranie Marketing LLC
08.2023 - 12.2024
Global Social Media Manager
HGS – Hinduja Global Solutions
04.2022 - 09.2023
Social Media Specialist
Corteva Agriscience
04.2021 - 04.2022
Social Media Specialist
Miller International
09.2018 - 04.2021
Marketing Manager
Eli's Western Wear
02.2017 - 08.2018
Bachelor of Science - Marketing
Florida State University