Kelsey Kite
Smyrna
Summary
Social Media Manager with over 6 years of experience in crafting compelling content and driving brand engagement. Proficient in utilizing tools like Lightroom and Canva for innovative content creation, and skilled in leading cross-functional teams to achieve marketing objectives. Passionate about leveraging social media platforms to foster brand growth and enhance customer interaction.
Overview
10
10
years of professional experience
Work History
Small Business Owner
Self Employed Services
Lawrenceville
01.2026 - Current
- Created and launched “Bite-Size Marketing” to provide marketing services and packages to business owners.
- Created and launched “Kelsey Lane Photography” to provide photography and content collection to clients.
Restaurant Marketing Director
Chick-fil-A
Tallahassee
12.2023 - 12.2025
- Directed marketing initiatives across four total restaurants in Tallahassee, FL and Atlanta, GA.
- Lead strategic marketing initiatives and brand development, driving substantial market growth through innovative campaigns and cross-functional team leadership
- Directed a team of seven marketing representatives, taught them to function within brand guidelines, and guided them through running their own promotions.
- Established geofencing program between Florida State University, Chick-fil-A Corporate, and all local Chick-fil-A operators.
- Designed social media campaigns across platforms and developed creative content strategies. Also provided the store with over one thousand images displaying their products.
Social Media Manager
Paper Fox Coffee
Tallahassee
03.2023 - 03.2024
Barista
Jubala Coffee
Raleigh
07.2021 - 08.2022
- Prepared diverse coffee beverages while maintaining quality standards and delivered exceptional customer service during peak hours
- Balanced multiple drink orders during peak hours, maintained strict quality control, and ensured compliance with food safety regulations
Marketing and Media Intern
Rooted Church
Raleigh
10.2020 - 10.2021
- Interned within the church for a year and served by taking pictures, editing pictures, creating media posts and training the new media person as a replacement.
- Learned to work with Canva for graphics, slides, and posts as well as became very familiar with editing in Lightroom.
Barista
Black and White Coffee
Wake Forest
07.2020 - 09.2021
Social Media Intern
Black and White Coffee
Wake Forest
10.2020 - 08.2021
- Began building Instagram stories for the company and branched into managing the Instagram café account.
- Worked with brand manager to develop media tactics, posts, captions, and color schemes that fit within the company's brand.
Communications Intern
City Church
Tallahassee
08.2018 - 01.2019
- Worked with the communication department within the ministry of City Church.
- Helped provide the output of ministry information through social media and aided in creating and scheduling a photography team.
Summer Intern
University of Waterloo
Waterloo
07.2016 - 09.2016
- Aided the university's Engineering program in creation of a Microsoft Word tutorial for future first-year students.
- Included learning the platform and aiding in composing the tutorial document while learning about the process under PhD students in the department.
Education
Bachelor of Science - Communications And Media Studies
Florida State University
Tallahassee, FL 08.2017 - 05/2020
Skills
- Photography
- Customer Service
- Writing
- Editing
- Scheduling
- Social Media
- Teamwork
- Communication
- Canva
- Lightroom
- Brand Strategy
- Market Analysis
- Digital Marketing
- Content Strategy
- Campaign Management
- Event Planning
Timeline
Small Business Owner
Self Employed Services
01.2026 - Current
Restaurant Marketing Director
Chick-fil-A
12.2023 - 12.2025
Social Media Manager
Paper Fox Coffee
03.2023 - 03.2024
Barista
Jubala Coffee
07.2021 - 08.2022
Marketing and Media Intern
Rooted Church
10.2020 - 10.2021
Social Media Intern
Black and White Coffee
10.2020 - 08.2021
Barista
Black and White Coffee
07.2020 - 09.2021
Communications Intern
City Church
08.2018 - 01.2019
Bachelor of Science - Communications And Media Studies
Florida State University
08.2017 - 05/2020
Summer Intern
University of Waterloo
07.2016 - 09.2016