Kelsie Kennedy
Vidalia
Summary
Detail oriented professional with strong interpersonal and communication skills, independent work ethic, and a thorough understanding of marketing, social media, and recruitment strategies.
Overview
7
7
years of professional experience
Work History
Director of Marketing
The Goddard School
08.2017 - 10.2023
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Organized and executed robust, creative experiential marketing events.
- Developed metrics and measured success in order to further penetrate marketplace.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Conducted market analysis and research to identify trends and opportunities.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created content and promotional materials to drive engagement and conversions.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Established and maintained positive community relations, fostered lasting relationships, and contributed to the overall growth and reputation of the organization through effective community engagement strategies.
- Developed and executed a comprehensive, organization-wide Marketing Strategy Project that resulted in a noteworthy 100% increase in enrollment.
- Conducted guided tours of the premises and extended a warm welcome to newly enrolled families.
- Led project team focusing on data driven outcomes measured by new customer acquisition and retention.
- Increased site traffic and increased lead generation by developing marketing strategies to increase brand awareness.
- Implemented marketing and enrollment campaigns using market research and competitor analysis.
- Developed a community outreach program and executed a pilot test prior to rolling out company-wide.
- Executed SEO strategy for The Goddard School website to improve organic traffic.
- Collaborated with clients to understand market trends and ensure satisfaction and launched a campaign to boost online reviews of the company.
- Created and maintained content for all social media platforms including Facebook and Instagram.
Marketing Manager
Meridys Uniforms
04.2018 - 08.2019
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed social media accounts, generating interest for existing and upcoming product or service releases.
- Responsible for all vendor communications and networking to establish mutually beneficial relationships.
- Generated all marketing materials including flyers, email, and social media communications.
- Met with vendors to create product and customer specific marketing campaigns.
- Managed and facilitated trade show booths, including visual merchandising utilizing planograms.
- Provided educational seminars to inform potential customers on company offerings.
Account Executive/Professional Recruiter
Tech USA
09.2016 - 07.2017
- Developed and implemented recruitment strategies, interviewed applicants and managed hiring process.
- Negotiated unique compensation packages to attract and close candidates.
- Maintained thorough understanding and knowledge of hiring practices, recruitment strategies and staffing industry trends.
- Verified applicant references and employment details.
- Operated and maintained applicant tracking and candidate management systems.
- Followed up with notable applicants sourced via industry-specific pipelines, events, and job fairs.
- Reviewed resumes and applications to screen candidates to fill job positions.
- Operated as a liaison between account executives and potential candidates.
- Oversaw full cycle recruiting and filled permanent and contract positions for Tech USA clients.
Education
Bachelor of Science - Public Relations
Georgia Southern University
Statesboro, GAAssociate of Arts - Liberal Arts
East Georgia State College
Swainsboro, GASkills
- Time Management
- Strategic Marketing
- Campaign Planning
- Customer Insight
- Digital Marketing
- Partnership Promotions
- Promotional Campaigns
- Lead Generation
- Administering Social Media Accounts
- Talent Acquisition
- Recruiting
Timeline
Marketing Manager
Meridys Uniforms
04.2018 - 08.2019
Director of Marketing
The Goddard School
08.2017 - 10.2023
Account Executive/Professional Recruiter
Tech USA
09.2016 - 07.2017
Bachelor of Science - Public Relations
Georgia Southern University
Associate of Arts - Liberal Arts
East Georgia State College
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