Kennedy Morgan
Sandy Springs
Summary
Strategic content and communications professional with 7+ years of experience building digital campaigns, brand stories, and marketing strategies that drive engagement and results. Adept at turning complex ideas into impactful content across B2B, nonprofit, and mental health sectors. Skilled at bridging storytelling and analytics to craft campaigns that resonate and perform, turning complex challenges into clear, measurable wins.
Overview
5
5
years of professional experience
Work History
Social Media Manager
Trans Housing Coalition
05.2024 - Current
- Designed and executed a mission-driven content strategy that increased donor inquiries by 25% and community engagement by 40% in less than a year.
- Developed multi-platform content (email, social, blog, video) to amplify advocacy, fundraising, and program visibility.
- Identified content gaps and opportunities through performance tracking in Google Analytics and SQL, improving campaign ROI and reach.
- Collaborated with program leaders to turn complex housing policy into human-centered digital storytelling.
Communications Manager
Zewde Wellness
10.2020 - Current
- Lead brand messaging and digital communications strategy across email, social media, and website platforms, increasing community engagement by 40% and driving consistent client bookings.
- Developed and implemented content campaigns that educated and inspired audiences around holistic wellness, while managing client outreach, scheduling, and retention—contributing to a 25% increase in service revenue.
Content Creator
LMR Marketing Agency
05.2024 - 12.2025
- Built and updated client websites on platforms like WordPress, optimizing for UX, SEO, and conversion, leading to improved bounce rates and customer retention.
- Contributed to over $150K in revenue growth across client campaigns by developing content that supported full-funnel marketing efforts—from awareness to sales enablement.
- Collaborated directly with clients to develop and execute content strategies tailored to business goals, target audience, and brand voice, resulting in increased engagement and lead generation.
Account Manager
Motion Recruitment
09.2022 - 11.2024
- Managed key client accounts ensuring successful delivery of high-impact recruitment solutions and exceeding revenue targets by $400K+.
- Built trusted relationships with hiring managers by understanding business needs and tailoring solutions that reduced average time-to-fill by 25%.
- Created customized outreach and communication strategies that strengthened client satisfaction and deepened candidate engagement.
- Used Salesforce, Power BI, and SQL to generate client-facing reports, track performance metrics, and identify opportunities for account growth.
Communications Specialist
Neighborhood Bridges
02.2021 - 05.2022
- Led campaign communications that lifted donor engagement by 40% and social reach by 35% across community-focused initiatives.
- Produced multi-channel content — social, email, print, and press — that supported fundraising and public awareness goals.
- Collaborated cross-functionally to align messaging with program impact, increasing campaign participation by 30%.
Education
Bachelor of Arts - Communication and Information Sciences
The University of Alabama
TuscaloosaSkills
- SEO & Analytics – Google Analytics, Ahrefs, Google Search Console, Semrush, PowerBI, Trello
- Paid Media – Google Ads, Meta Ads Manager
- Content Marketing – Copywriting, Content Creation, WordPress
- CRM Tools – Salesforce, Canva, Adobe Creative Suite, Hubspot
- Email Marketing, Social Media Strategy, Community Engagement, Brand Storytelling
Timeline
Social Media Manager
Trans Housing Coalition
05.2024 - Current
Content Creator
LMR Marketing Agency
05.2024 - 12.2025
Account Manager
Motion Recruitment
09.2022 - 11.2024
Communications Specialist
Neighborhood Bridges
02.2021 - 05.2022
Communications Manager
Zewde Wellness
10.2020 - Current
Bachelor of Arts - Communication and Information Sciences
The University of Alabama
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