Kent Mitchell
Revenue Operations Specialist
Atlanta,GA
Summary
Dynamic Revenue and Operations Specialist with go-to-market expertise developed at Michelin Connected Fleet, NexTraq, and FleetCor. Proven track record in Salesforce CRM strategy and administration, lead generation operations, demand operations, territory planning, sales forecasting, competitive intelligence, and sales compensation design. Strong technical acumen combined with data-driven decision-making facilitates the development of scalable processes that enhance forecasting accuracy and optimize sales performance. Skilled in aligning systems, data, and cross-functional teams to drive efficient and predictable revenue growth in fast-paced, high-growth environments.
Overview
11
11
years of professional experience
2
2
Certifications
Work History
Head of Marketing, North America
Radius
09.2025 - 12.2025
Responsible for planning and launching North American go-to-market strategy, campaign design and implementation in Salesforce CRM, Configured and implemented go-to-market tech stack: Salesforce CRM, Outreach.io, Zoominfo Sales OS.
Sales Force Effectiveness Manager
Michelin Connected Fleet
01.2018 - 2025
Administrator for the Go-To-Market Sales & Marketing Tech Stack: Salesforce CRM, Outreach.io, ZoomInfo Sales, ZoomInfo Marketing OS, ChurnZero, Bombora Surge, Crayon.io. Managed Sales compensation program. Responsible for territory planning and sales forecasting. Delivered reports & dashboards to Sales and Marketing leadership. Developed Salesforce portals facing partners and customers. Administered NPS survey backend/distribution. Developed SFDC experience cloud customer facing knowledgebase site optimized for mobile in use 2018-Today https://help.nextraq.com/s/
Marketing Business Analyst
NexTraq
01.2017 - 01.2018
- Responsible for competitive intelligence program, Sales-facing battlecards, segmentation analysis, lead generation operations reporting. Administers Marketing elements of Salesforce CRM: Campaigns, Lead Inserts/dedups, Library, Validity DemandTools, Validity PeopleImport.
Product Management Business Analyst
FleetCor Technologies
01.2015 - 01.2017
- Administers and troubleshoots integrations between the fuel card production systems and the telematics providers. Web Services admin. Provides reporting to Global Products (Telematics), Global Sales Forecasting and North America Merchant Services Teams.
Education
B.A. -
Georgia State University
Skills
- GTM Tech Stack Optimization
- Lead Generation Operations Reporting
- Salesforce CRM Administration, including CPQ
- Salesforce Lightning Reports & Dashboards Specialist
- Salesforce Business Administration Specialist
- Territory Planning
- Sales Forecasting
- Sales Compensation Management
- Competitive Intelligence
- SQL
- Agile Project Management/JIRA
- Advanced MS Excel Knowledge, Including vlookups, pivot tables
Certification
Double Star Ranger Rank, Salesforce CRM Trailhead
Timeline
Head of Marketing, North America
Radius
09.2025 - 12.2025
Sales Force Effectiveness Manager
Michelin Connected Fleet
01.2018 - 2025
Marketing Business Analyst
NexTraq
01.2017 - 01.2018
Product Management Business Analyst
FleetCor Technologies
01.2015 - 01.2017
B.A. -
Georgia State University