Kevin Wolfson
Marietta
Summary
Media insights leader with over 20 years of experience in research-driven revenue strategies across broadcast, streaming, and digital platforms. Expertise in transforming complex audience data into actionable narratives that enhance programming, marketing, and sales initiatives. Proven track record in cross-platform measurement and competitive analysis, driving advertiser opportunities and decisions.
Overview
33
33
years of professional experience
Work History
Media Strategist
Tegna WXIA - 11Alive
Atlanta
08.2021 - Current
- Translate cross-platform audience and campaign performance into data-driven stories and presentations that support sports programming, sponsorship strategy, and advertiser investment across linear + streaming/OTT.
- Analyze viewership and engagement trends create content opportunity areas, and high-performing programming environments; convert insights into clear recommendations for clients sales/marketing planning.
- Utilized performance insights and attribution outputs to refine linear and OTT campaign strategies.
- Utilized performance insights and attribution outputs to refine linear and OTT campaign strategies, maximizing advertiser investment.
National Director of Marketing
Metro Networks
New York
09.1998 - 09.2021
- Generated $2M in annual sales through strategic initiatives and targeted campaigns.
- Crafted national campaign strategies for radio sponsorship content to maximize reach.
- Developed marketing plans based on qualitative and quantitative data analysis for improved results.
Regional Advertising Account Executive
CoStar Group / LoopNet
Greater Atlanta Area
08.2014 - 08.2020
- Managed Southeast market for advertising Commercial Real Estate, generating over $800K in annual revenue through strategic consultations.
- Increased advertising rates by 300% within three years by leveraging online traffic growth.
- Designed and deployed data-driven sales presentations to enhance marketing solutions revenue for sales team.
Director of Broadcast Sales (6 Month Contract)
BuzzBoard
Greater Atlanta Area
02.2014 - 07.2014
- Established digital media sales infrastructure to enhance operational effectiveness.
- Secured annual contracts valued between $20K and $100K, contributing to revenue growth.
- Cultivated digital marketing solutions to improve advertiser engagement and satisfaction.
Sr. Account Executive
Nielsen Audio (Formally Arbitron, Inc.)
Greater Atlanta Area
03.2007 - 01.2014
- Directed teams through transition from analog to digital measurement, significantly increasing broadcast revenue.
- Secured 60% contract increase through executive-level negotiations.
- Presented industry insights at events, demonstrating market expertise and training capabilities.
- Collaborated with University of Florida to develop research study on future radio listening trends.
- Exceeded sales targets by strategically promoting new sales and research applications, leveraging market insights for growth.
Account Executive
Nielsen Audio (Formally Arbitron, Inc.)
Greater Atlanta Area
09.2001 - 03.2007
- Led multi-market account management, driving substantial annual growth through strategic client engagement and data-driven insights.
- Achieved over 100% of sales targets, driving 15-20% annual sales growth.
- Leveraged qualitative behavioral data to empower client teams, enhancing market positioning and fostering data-driven decision-making processes.
Account Executive
Greater Media WMGO-FM/WCTC-AM
New Brunswick
02.1998 - 09.1998
Senior Sales Assistant/National Sales Coordinator
WYNY-FM / WKTU-FM
New York
05.1993 - 02.1998
Education
AS - Marketing, Communications & Broadcast Studies
UCNJ Union College
Cranford, NJ05.1993
Skills
- Digital advertising and media buying
- Campaign strategy
- Market research and analysis
- Client relations and engagement
- Presentation and public speaking
- Data analysis and insights
- Negotiation and problem solving
- Cross-channel marketing
- Digital strategy development
- Team leadership and development
Websites
Languages
English
Additional Information
MS Office (Word, Excel, PowerPoint), Salesforce, Nielsen, Comscore, MRI Simmons, Scarborough, Innovid, Polk, Arbitron Radio Station Services, Salesperson of the Year 2005, 2008, Arbitron Radio Station Services, Software Salesperson of the Year 2007, Arbitron Radio Station Services, Qualitative Salesperson of the Year 2008, Costar Presidents Circle 2018
Timeline
Media Strategist
Tegna WXIA - 11Alive
08.2021 - Current
Regional Advertising Account Executive
CoStar Group / LoopNet
08.2014 - 08.2020
Director of Broadcast Sales (6 Month Contract)
BuzzBoard
02.2014 - 07.2014
Sr. Account Executive
Nielsen Audio (Formally Arbitron, Inc.)
03.2007 - 01.2014
Account Executive
Nielsen Audio (Formally Arbitron, Inc.)
09.2001 - 03.2007
National Director of Marketing
Metro Networks
09.1998 - 09.2021
Account Executive
Greater Media WMGO-FM/WCTC-AM
02.1998 - 09.1998
Senior Sales Assistant/National Sales Coordinator
WYNY-FM / WKTU-FM
05.1993 - 02.1998
AS - Marketing, Communications & Broadcast Studies
UCNJ Union College