Proactive leader with a strong foundation in brand management and event execution. Experienced in vendor coordination, operational improvements, and developing marketing strategies that drive engagement and enhance service quality.
Overview
7
7
years of professional experience
Work History
Assistant Wedding Coordinator
Koury Farms
Auburn, GA
04.2025 - Current
Coordinate day-of operations for weddings and private events, ensuring seamless execution from vendor arrival through event conclusion.
Partner with brides, families, and wedding planners to answer questions, provide updates, and deliver a calm, high-touch client experience throughout the event.
Review Banquet Event Orders (BEOs), confirm event timelines, and perform venue quality control to ensure all spaces meet presentation and service standards prior to guest arrival.
Direct vendor coordination across photographers, videographers, DJs, florists, caterers, bakeries, rental companies, officiants, and transportation providers to maintain event schedules and operational efficiency.
Oversee key event transitions, including ceremony setup, cocktail hour, reception flips, speeches, and dinner service, ensuring all vendors remain aligned with the event timeline.
Troubleshoot real-time event challenges—including weather changes, delayed vendors, transportation issues, décor discrepancies, family concerns, and timeline adjustments—while maintaining a seamless guest experience.
Collaborate with venue leadership and catering teams to ensure food service, event logistics, and guest experience standards are executed at the highest level.
Brand Manager
PASS Protection Services
Norcross, GA
11.2024 - 07.2026
Built the company's first marketing department from the ground up, establishing branding standards, digital marketing strategies, and operational systems that modernized business operations.
Led team of two while partnering with owner to enhance operations, marketing initiatives, and administrative processes.
Led a team of two employees while partnering directly with the owner to improve day-to-day operations, marketing initiatives, and administrative processes.
Modernized client engagement by introducing digital intake forms and streamlined communication processes, reducing paperwork and improving response times.
Modernized client engagement through digital intake forms and streamlined communication, minimizing paperwork and improving response times.
Improved internal operations by streamlining hiring support, payroll administration, procurement, vendor management, and office procedures, reducing duplicate work and increasing organizational efficiency.
Spearheaded the company's government contracting efforts by identifying RFP opportunities and preparing competitive proposals, positioning PASS to bid on public sector projects.
Established PASS social media presence and unified brand identity, enhancing professionalism, market visibility, and client retention.
Brand Manager
LAWES Academy
Norcross, GA
11.2024 - 07.2026
Built the academy's marketing and communications function from the ground up, establishing its first social media presence, digital branding standards, and community outreach initiatives.
Spearheaded the launch of the academy's online training platform, increasing student enrollment by 15% while expanding access for working professionals and corporate clients.
Developed strategic partnerships with private security agencies, creating a partner pricing program that generated recurring group enrollments and diversified revenue beyond individual tuition.
Established relationships with community organizations, including Hire Heroes USA, to connect veterans with state-approved security training and employment opportunities.
Redesigned the student enrollment process by implementing secure digital applications and contact forms, reducing administrative barriers while protecting confidential student information.
Created and managed the academy's master student tracking system, providing leadership with a centralized record of enrollment, coursework completion, certifications, and student progress.
Administered student records, report cards, certifications, and regulatory documentation while ensuring compliance with Georgia Board requirements and safeguarding sensitive personal information.
Served as the primary point of contact for students throughout enrollment and certification, improving communication, response times, and the overall student experience.
Food and Beverage Manager
Kim's Kocktails
Atlanta, GA
08.2019 - 01.2025
Independently managed beverage operations for weddings and private events serving 75–250 guests, ensuring exceptional service and seamless event execution.
Planned and executed complete bar operations, including setup, inventory organization, cash handling, and post-event breakdown while maintaining quality and compliance standards.
Coordinated closely with wedding planners, day-of coordinators, caterers, venue staff, and clients to execute event timelines and ensure smooth transitions between cocktail hour, dinner, and reception service.
Led beverage service for a variety of events, including weddings, retirement celebrations, birthdays, graduations, and private residential functions, adapting service to each client's vision and event style.
Trained and mentored new bartenders on service standards, event procedures, and guest interaction to ensure consistent execution across events.
Conducted client consultations to understand event expectations, beverage needs, and service logistics, contributing to personalized guest experiences and repeat business.
Earned the trust of company leadership to independently oversee events after initially working alongside senior staff, demonstrating strong leadership, reliability, and problem-solving skills in fast-paced environments.
Marketing Coordinator
Norsan Marketing Group
Duluth, GA
11.2023 - 08.2024
Managed marketing initiatives for five hospitality brands (Frontera, Frankie's The Steakhouse, Pampas, Luciano's, and H&W Steakhouse) ensuring consistent brand messaging and guest engagement across multiple restaurant concepts.
Managed the company's social media presence by developing content calendars, tracking campaign analytics, and implementing data-driven strategies to strengthen brand awareness across all restaurant concepts.
Planned and executed more than five events per month, coordinating logistics, promotional strategies, vendor partnerships, and on-site execution to enhance guest experiences and drive community engagement.
Successfully executed large-scale promotional events, including a high-profile Cinco de Mayo celebration for Frontera, contributing to increased community engagement and strengthening brand recognition.
Led cross-functional collaboration with executive chefs, restaurant managers, bartenders, servers, and corporate leadership to develop seasonal menus, promotional campaigns, and guest-focused marketing initiatives.
Coordinated vendor relationships with photographers, musicians, rental companies, and influencers to execute marketing campaigns, special events, and branded content.
Organized professional food photography and promotional photo shoots, working closely with creative partners to produce marketing assets for digital and print campaigns.
Redesigned and streamlined the restaurant group's gift card program, improving operational efficiency and enhancing the customer purchasing experience.