KIM CALLAWAY
Marietta
Summary
Strategic, creative, and resourceful marketer with experience developing and executing innovative marketing plans and leading cross-functional teams to achieve goals. Specialized in brand strategy, market research, marketing communications, sponsorships, and public relations. Proven track record driving business growth, increasing brand visibility, awareness and reputation.
Overview
2025
2025
years of professional experience
Work History
Manager of Marketing, PR, Sponsorships and Events
Gas South LLC
01.2023 - 01.2025
- Company Overview: High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
- Increased responsibility to lead Gas South’s marketing, sponsorship, event and PR strategies to increase awareness and drive traffic for business growth
- Managed a $19M marketing budget to develop and execute strategies that increased brand awareness, enrollments, and renewals
- Led a team optimizing sponsorships, event execution, and public relations efforts
- Achieved a 2-point increase in brand awareness, a 4-point rise in correct sponsorship identification, and generated 162M earned PR impressions
- Managed, expanded, and optimized sponsorship investments and assets in Gas South District, Atlanta Braves, and Atlanta Open; and evaluated, negotiated, and introduced new sponsorship investments of over $3M driving significant business development and brand exposure
- Led PR agency RFP, selection and onboarding of successful agency to execute a comprehensive content management strategy enhancing brand visibility through paid, owned and earned media resulting in 110 media placements (55 high-quality), 95% positive sentiment, 44% share of voice, 11% social media engagement, 50K social media engagements and 400K+ impressions in 2024
- Spearheaded team to execute internal events to increase employee engagement for 425+ employees achieving 93% engagement and external events for business development and networking hosting hundreds of customers and partners with hospitality assets valued over $600K seeing strong ROI results
- Oversaw promotional item budget and developed business case to produce a company store for gifting and awards to support business goals resulting in $100k in sales and 85% employee engagement
- Led the development of Gas South’s first ever corporate mascot (Mr
- Meter) and launched a program to drive brand engagement and awareness
- Secured and onboarded external agency to manage mascot
- Hired, coached, and managed performance of 3-4 coordinators and interns towards excellence to increase performance and reach corporate and marketing goals
- Promoted two individuals to higher level roles
- High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
Manager of B2B Marketing, Sponsorships & Events
Gas South LLC
01.2021 - 01.2023
- Company Overview: High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
- Increased responsibilities to lead B2B marketing strategy working directly with sales leaders to produce marketing campaigns and content for business development through our website, collateral, sponsorships, partnerships, and events
- Managed $17M marketing budget and separate $1M sales marketing budget
- Hired and coached team to manage $700k in partnership investments maximizing brand exposure and business development opportunities and produced and hosted events to exceed sales goals for the year
- Led marketing team through the acquisition of Infinite Energy making Gas South the largest marketer in the Southeast
- Developed communication plans for onboarding and retention of 100k+ new customers
- Managed $2.75M sponsorship investments and oversaw the $300k rebranding of the Gas South District from Infinite Energy Center, a 118-acre venue including an arena, convention center, and theater in Duluth, GA attracting 1.1M visitors annually
- Procured and introduced TicketManager system to manage 7k+ sponsorship owned tickets proving positive ROI of use for business development, driving strong measurable results and ensured compliance
- High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
Manager of Marketing Operations & Sponsorships
Gas South LLC
01.2019 - 01.2022
- Company Overview: High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
- High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
Senior Brand Manager, Marketing
Gas South LLC
01.2012 - 01.2019
- Company Overview: High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
- High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
Brand Manager
Gas South LLC
01.2008 - 01.2012
- Company Overview: High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
- High performer with progressive development in marketing roles directly contributing to the growth of a start-up natural gas company becoming the largest provider in the Southeast
Account Executive
Rhea & Kaiser Marketing Communications
- Managed agency client accounts for Nicor, Rhone‐Poulenc, Pfizer, Evanston Northwestern Healthcare
- Served as lead agency executive rebranding natural gas company Northern Illinois Gas to Nicor
- Developed Nicor client $3MM marketing communication plans, market research, content development, print advertising, media buying, and creative production
- Conducted client competitive analysis to inform differentiation for main and subsidiary brands
Education
Bachelor of Arts - Communications, Minor in Marketing
Virginia Polytechnic Institute and State University
Blacksburg, VASkills
- Strategic Brand Development
- Sponsorship Management
- Public Relations Management
- Brand Research Expertise
- Advertising and Media Buying
- People Management and Leadership
- Content Marketing
- Partnership Marketing
- Digital and Email Marketing
- Social Media
Websites
Professional Development
- American Marketing Association
- Public Relations Society of America
- Public Relations Society of Georgia, Atlanta
- Atlanta Marketing Association
- Pathbuilders Professional Development and Leadership Programs, Percepta & Achieva Graduate
- University of Georgia, Terry College of Business Executive Program, Cultivating a Strategic Mindset
- University of Georgia, Terry College of Business Executive Program, Advanced Business Leadership
Timeline
Manager of Marketing, PR, Sponsorships and Events
Gas South LLC
01.2023 - 01.2025
Manager of B2B Marketing, Sponsorships & Events
Gas South LLC
01.2021 - 01.2023
Manager of Marketing Operations & Sponsorships
Gas South LLC
01.2019 - 01.2022
Senior Brand Manager, Marketing
Gas South LLC
01.2012 - 01.2019
Brand Manager
Gas South LLC
01.2008 - 01.2012
Account Executive
Rhea & Kaiser Marketing Communications
Bachelor of Arts - Communications, Minor in Marketing
Virginia Polytechnic Institute and State University
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