Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kimani Pouncy

Sandy Springs

Summary

Dynamic Digital Marketing Account Manager with a proven track record at Accenture, excelling in strategic planning and data analytics revenue growth with over three years of digital Marketing experience. Successfully developed and executed campaigns that significantly boosted brand visibility and customer engagement. Adept at team leadership and communication, leveraging keyword analysis to optimize performance and drive revenue growth.

Overview

6
6
years of professional experience

Work History

Digital Marketing Account Manager

Accenture
06.2024 - 06.2025
  • Managed client communication to ensure alignment on marketing objectives and deliverables.
  • Assisted in the development of digital marketing strategies tailored to client needs.
  • Coordinated project timelines and deliverables, ensuring adherence to deadlines.
  • Researched industry trends and competitor activities to inform marketing approaches.
  • Utilized analytics tools to track campaign performance and optimize strategies accordingly.
  • Supported budget management by monitoring expenses related to digital marketing initiatives.
  • Collaborated with cross-functional teams to enhance overall service delivery for clients.
  • Created regular reports on campaign outcomes, providing insights for continuous improvement.
  • Developed comprehensive marketing campaigns for clients, resulting in increased brand visibility and customer engagement.
  • Assessed performance metrics regularly, adjusting campaign tactics as needed to maximize ROI for clients.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Managed social media advertising efforts including Facebook Ads, Instagram Ads, LinkedIn Ads, and Pinterest Ads leading to increased audience reach and engagement levels.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

Digital Marketing Account Manager

The Maudlin Group
02.2023 - 12.2024
  • Oversaw successful website redesigns for multiple clients, enhancing UX/UI while maintaining brand consistency across platforms.
  • Worked closely with creative teams to ensure the development of compelling content that resonated with target audiences and aligned with clients'' branding guidelines.
  • Developed custom analytics dashboards using tools like Google Analytics or Adobe Analytics to provide actionable insights into campaign performance.
  • Streamlined communication between creative and technical teams, leading to more efficient campaign execution.
  • Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality digital marketing services.
  • Conducted thorough market research to identify new opportunities and trends in the digital marketing landscape, informing data-driven decisions for clients'' campaigns.
  • Developed and executed A/B testing strategies to optimize campaign performance.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Retail Sales Consultant

Comcast
10.2021 - 01.2023
  • Assisted customers with product selection and provided tailored recommendations.
  • Managed inventory levels, ensuring accurate stock replenishment and organization.
  • Trained new team members on sales techniques and customer service protocols.
  • Developed engaging visual displays to enhance product visibility and appeal.
  • Collaborated with colleagues to achieve sales targets and improve customer satisfaction scores.
  • Enhanced customer loyalty by offering tailored solutions that met individual needs.
  • Used consultative sales techniques to understand customer needs and recommend relevant products and services.
  • Participated in promotional events to engage potential customers and showcase store offerings.
  • Boosted customer satisfaction by providing exceptional service and product knowledge.

Account Manager

DMC Atlanta
05.2019 - 09.2021
  • Cultivated client relationships to enhance satisfaction and retention.
  • Developed and executed account strategies to drive growth and profitability.
  • Analyzed market trends to identify opportunities for service improvement.
  • Coordinated cross-functional teams to ensure timely project delivery.
  • Provided training and mentorship to junior account team members.
  • Managed contract negotiations, optimizing terms for both clients and company.
  • Developed engaging content for social media platforms, enhancing brand visibility and audience engagement.
  • Conducted keyword research to optimize website content, contributing to improved search engine rankings.
  • Created engaging content for Pinterest, Facebook, and Instagram.

Education

Bachelor of Arts - Marketing

Johnson C. Smith University
Charlotte, NC
05-2018

Skills

  • Keyword analysis
  • Team leadership
  • Communication and writing skills
  • Digital marketing
  • Strategic planning
  • Marketing strategies
  • Data analytics
  • Account management
  • Revenue generation
  • Google Analytics understanding
  • Campaign development
  • Trend analysis

Accomplishments

As an Digital Marketing Manager at Accenture on the Pinterest project, I've consistently been top 3 in revenue growth on 300 person project for three straight quarters. Through a combination of campaign strategy optimization, data driven insights, and client relationship management.

Timeline

Digital Marketing Account Manager

Accenture
06.2024 - 06.2025

Digital Marketing Account Manager

The Maudlin Group
02.2023 - 12.2024

Retail Sales Consultant

Comcast
10.2021 - 01.2023

Account Manager

DMC Atlanta
05.2019 - 09.2021

Bachelor of Arts - Marketing

Johnson C. Smith University

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Kimani Pouncy