Results-driven Regional Sales Director with years of exceptional sales performance in the education market. Proven ability to recruit, develop, and lead sales teams to achieve or exceed regional sales goals. Skilled in strategic planning, business analytics, and fiscal management. Adept at fostering an inclusive and high-performing team culture, driving revenue growth, and promoting continuous improvement across the organization.
Overview
13
13
years of professional experience
Work History
Regional Director of Sales and Operation
C2 Education
01.2024 - Current
Provided expert guidance during region role creation ensuring seamless integration of acquired businesses into regional operations structure.
Responsible for over 14 multi-unit academic tutoring and counseling centers ensuring top university acceptances and it's business portfolios across Chicago, North Carolina, and Atlanta.
Led successful product launches in multiple territories, contributing significantly to overall company growth.
Implemented regional talent development programs to foster employee growth and retention, resulting in a more skilled and engaged workforce.
Supervise teams consisted of Area Managers, Center Directors, Coordinators, teachers, and students in multiple states while maintaining compliance.
Developed high-performing sales teams through targeted recruitment, training, and performance management initiatives.
Established strong partnerships with schools and merchants to secure optimal brand positioning and exposure through local marketing efforts.
Streamlined operations for enhanced efficiency and cost reduction, resulting in improved profitability across the region.
Maintained projected yearly revenue of $12million.
Senior District Manager
C2 Education
10.2021 - Current
Manage multi-unit retail style tutoring locations across Maryland, Virginia, and Georgia improving student outcomes and revenue.
Exceeded sales forecast figures of 120% monthly regularly through coaching and prioritizing student outcomes.
Serve as senior manager for escalated parent/customer concerns and refunds.
Monitor education trends, market conditions, competitor actions, and create consumer behavior reports to adjust business strategies and achieve sales goals collaborating with cross-functional leaders.
Assesse reports to evaluate performance, develop targeted improvements and implement changes.
Transformed underperforming teams into productive, profitable teams by establishing coaching strategies on business, operations, and leadership for each Director.
Conducted ongoing training sessions to educate employees on best practices and procedures to increase profitability.
Take Operational Lead on opening & closing new multi-unit facilities and franchises, recruiting & operation projects, curriculum implementation.
Serve as Field lead on new company projects including CRM systems such as Salesforce, virtual classroom systems, and HR systems related to payroll, hiring, etc.
Create standard operating procedures for center success, manage contracts.
Recruit, Hire, and train Area Managers, Center Directors, Recruiters, Education Coordinators and Teaching teams.
Maintained yearly revenue of $8million.
Area Manager
C2 Education
08.2016 - 10.2021
Managed over four tutoring locations in a geographic trade area across Georgia, Tennessee, and Texas exceeding enrollment targets and year over year growth and interim development cover area of Maryland, Virginia
Managed multiple team members across multiple states, resulting in approximately $3- $6 million in annual revenue
Recruit, hire, manage and provide ongoing development and support to teachers and center staff
Led and motivated students from diverse backgrounds, fostering improved College Admissions from Top 50 Universities ∙ Cultivated and strengthened relationships with children, schools, community members, and families
Supervised Instructors on teaching and student success, overseeing efficiency of student academic improvements
Worked Cross functionally from launch to implementation stage of academic based products
Managed, trained and motivated Directors as state mentor to continuously improve knowledge and abilities in the education field
Oversaw student testing, review and monitor of all students’ academic progress, and adjust academic plans
Center Director
C2 Education
05.2016 - 08.2016
Assist the Director in Sales and Marketing targets, responsible for exceeding monthly renewal opportunities ∙ Supported the Director through business development initiatives by meeting monthly and quarterly sales metrics that have exceeded 100k a month and by evaluating the center’s sale trends to meet center budget and fiscal year goals by cultivating and prospecting warm and cold leads ∙ Assists in analyzing diagnostic tests and interim tests to create a baseline for curriculum development and academic planning ∙ Routinely performs center audits to ensure accuracy of account data through the operational health index ∙ Supports students and parents to meet performance goals by evaluating student progress, ∙ adjusting academic plans, and renewing enrollments ∙ Maintained organization of teachers and students schedule, working closely with families and instructors to systemize tasks
Provided regional administrative support by maintaining business operations for in person instruction in the several area centers through C2’s Smart2 CRM platform
Client Success Manager
Appleton Learning, Inc
04.2015 - 05.2016
Manage Accounts Receivable and serve as point of contact for local School Districts and CFO reducing collections in the first three months
Consistently maintain accounts receivable balance of 2% or lower per week and process weekly tuition and fees including electronic payments, checks, money orders, and subsidies ∙ Responded to all client inquiries and asked appropriate questions to facilitate resolution
Compile and manage district reports serving as contact for CFO of local school districts
∙ Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals
Recorded actions taken, issues resolved and managed daily operations of childcare management systems to effectively manage customer accounts.
Area Site Director
Appleton Learning, Inc, Labs
02.2013 - 05.2015
Managed mult- site Afterschool program improving enrollment, attendance, and employee retention
Verified student grades, attendance and schedules for multiple sites
Assist with change management policies to assist in company acquisition
Observed teachers, documented activities and implemented improvement plans to optimize classrooms and STEAM based curriculum, newly designed product allocated through company acquisition
Maintained school focus on learning by enforcing rules related to academics, student discipline and class attendance
Oversaw administrative functions such as schedule management and protocols for orientation, registration and related activities
Kept school in full compliance with established policies, legal requirements and student safety standards
Develop functional supply budgets within allocated funds with Afterschool Labs Manager
Medication & restaurant certified to assist students with disabilities and medication needs
Hired and trained teachers for program.
School Site Director
Huntsville City Schools
07.2011 - 01.2013
Manage after & before school program largest site improving student enrollments to over one hundred students
Verified student grades, attendance and schedules
Observed teachers, documented activities and implemented improvement plans to optimize classrooms and STEM based curriculum
Maintained school focus on learning by enforcing rules related to academics, student discipline and class attendance
Oversaw administrative functions such as schedule management and protocols for orientation, registration and related activities
Kept school in full compliance with established policies, legal requirements and student safety standards
Collaborated with the Area Director to develop functional supply budgets within allocated funds
Trained teachers on effective teaching techniques, classroom management strategies and behavior modification to promote a safe learning environment
Modeled expected and appropriate leadership to promote to teaching staff positive interaction with students and families
Education
Bachelors of Arts - Political Science
Alabama Agricultural and Mechanical
Skills
Business Strategy Development & Planning
Critical Thinking
Multi-Unit Management
Customer Acquisition & retention-
Employee Engagement-
Change Management
Forecasting
Consultive Sales
Sales Leadership
KPI Management
Staff Recruiting
Leadership Development -
Additional Information
AWARDS AND HONORS
, Regional Award of Excellence in Mentoring –Atlanta, Georgia 2017, 2018, 2019 - Served as Company mentor to train and develop new and underperforming team members
Timeline
Regional Director of Sales and Operation
C2 Education
01.2024 - Current
Senior District Manager
C2 Education
10.2021 - Current
Area Manager
C2 Education
08.2016 - 10.2021
Center Director
C2 Education
05.2016 - 08.2016
Client Success Manager
Appleton Learning, Inc
04.2015 - 05.2016
Area Site Director
Appleton Learning, Inc, Labs
02.2013 - 05.2015
School Site Director
Huntsville City Schools
07.2011 - 01.2013
Bachelors of Arts - Political Science
Alabama Agricultural and Mechanical
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