Kisha Turner
Atlanta
Summary
Strategic Performance and Revenue Management leader with 18+ years of experience driving portfolio performance through pricing strategy, revenue optimization, marketing leadership, and operational excellence across multifamily and Build-to-Rent portfolios. Proven success developing and executing data-driven strategies that maximize occupancy, increase revenue, improve asset performance, and strengthen market positioning. Trusted advisor to executive leadership, partnering with Area Vice Presidents, Regional Managers, and Operations teams across 84 communities, representing more than 8,600 apartment homes in 31 markets across 11 states. Recognized for translating complex data into actionable business strategies while developing high-performing teams and fostering cross-functional collaboration.
Overview
18
18
years of professional experience
Work History
Performance Strategy Manager – Build-to-Rent
BH Management Services
10.2024 - Current
- Lead pricing, marketing, and revenue strategies for a national Build-to-Rent portfolio while partnering with executive leadership to maximize occupancy, revenue growth, and overall asset performance.
- Key Responsibilities & Achievements
- Direct performance strategy for an 84-property portfolio totaling 8,628 homes across 31 markets in 11 states.
- Partner with 5 Area Vice Presidents and 15 Regional Managers to develop pricing, marketing, lease expiration, renewal, and occupancy strategies.
- Analyze market trends, competitive positioning, pricing, concessions, leasing velocity, and operational performance to develop strategic recommendations.
- Present monthly and quarterly executive performance reports highlighting portfolio trends, risks, opportunities, and recommended action plans.
- Lead recurring portfolio strategy meetings focused on revenue management, lease-up performance, marketing optimization, and operational execution.
- Develop training programs and mentor Performance Analysts while supporting onboarding and professional development.
- Lead departmental initiatives and collaborate with Operations, Marketing, Revenue Management, and Executive Leadership to improve portfolio performance.
Performance Analyst – Multifamily & Build-to-Rent
BH Management Services
11.2020 - 10.2024
- Supported pricing, revenue management, and portfolio performance strategies across multifamily and Build-to-Rent communities.
- Key Responsibilities & Achievements
- Managed pricing and performance strategy across a diverse portfolio of multifamily and Build-to-Rent communities.
- Conducted market research, competitive analysis, pricing evaluations, and performance reporting to support strategic decision-making.
- Monitored occupancy, leasing velocity, traffic, conversions, concessions, renewals, and market conditions to optimize revenue performance.
- Developed recommendations for pricing adjustments, marketing initiatives, lease-up strategies, and renewal strategies based on market trends and ownership goals.
- Collaborated with Regional Managers and Operations teams to improve property performance and achieve financial objectives.
- Supported budgeting, forecasting, and revenue optimization initiatives.
Regional Marketing Specialist
BH Management Services
09.2015 - 11.2020
- Developed and executed strategic marketing initiatives supporting regional multifamily communities and lease-up properties.
- Key Responsibilities & Achievements
- Created and implemented marketing strategies to increase lead generation, occupancy, and brand awareness.
- Managed digital marketing campaigns, websites, social media platforms, online reputation, and Internet Listing Services (ILS).
- Designed marketing collateral, presentations, promotional campaigns, and branding materials.
- Supported lease-up communities through strategic marketing plans and market positioning.
- Trained on-site teams on marketing best practices, branding standards, and lead management.
- Evaluated marketing performance using analytics and recommended improvements to maximize return on investment.
Marketing Director
VEINatlanta, LLC
02.2013 - 09.2015
- Directed strategic marketing initiatives for a multi-location medical practice, overseeing branding, advertising, digital marketing, physician outreach, and business development.
Marketing Coordinator
Southern Polytechnic State University
03.2008 - 01.2013
- Led marketing strategy, branding, digital communications, event planning, website management, and student engagement initiatives for the Department of Housing and Residence Life.
Education
Bachelor of Business Administration -
Georgia State University
Skills
- Microsoft Office Suite
- Adobe Creative Suite
- Adobe Photoshop
- Adobe InDesign
- PowerPoint
- Excel
- RealPage
- Yardi
- Google Analytics
- Social Media Platforms
- Digital Marketing Platforms
EXECUTIVE IMPACT
- Portfolio Leadership
- Direct pricing and performance strategy for an 84-property portfolio totaling 8,628 multifamily and Build-to-Rent homes across 31 markets in 11 states.
- Executive Partnership
- Trusted strategic partner to 5 Area Vice Presidents and 15 Regional Managers, providing pricing, marketing, occupancy, renewal, and revenue recommendations.
- Leadership
- Lead, coach, and mentor a team of three Performance Analysts while driving departmental initiatives and professional development.
- Revenue Strategy
- Influence pricing and marketing decisions impacting a multi-million-dollar real estate portfolio while maximizing occupancy, revenue growth, and asset performance.
CORE COMPETENCIES
- Revenue Management
- Portfolio Performance
- Performance Strategy
- Build-to-Rent
- Multifamily Operations
- Pricing Strategy
- Market Analysis
- Competitive Analysis
- Executive Reporting
- Business Intelligence
- Strategic Planning
- Marketing Strategy
- Digital Marketing
- Renewal Strategy
- Lease-Up Strategy
- Asset Performance
- Cross-Functional Leadership
- Leadership Development
- Training & Facilitation
- Client Relationship Management
- Budget Management
- Presentation & Communication
Timeline
Performance Strategy Manager – Build-to-Rent
BH Management Services
10.2024 - Current
Performance Analyst – Multifamily & Build-to-Rent
BH Management Services
11.2020 - 10.2024
Regional Marketing Specialist
BH Management Services
09.2015 - 11.2020
Marketing Director
VEINatlanta, LLC
02.2013 - 09.2015
Marketing Coordinator
Southern Polytechnic State University
03.2008 - 01.2013
Bachelor of Business Administration -
Georgia State University