Kortnie Watson
Toccoa
Summary
- Forward-thinking Marketing professional offering six years of experience with achievements in working with cross-functional teams to achieve marketing and brand development goals. Skilled in conventional and traditional marketing. Certified in SEO, pay-per-click advertising, and online content development. Prepared to take next career step with company offering opportunities for growth and advancement. Strategic Marketing and Communications Consultant with firm grasp of corporate messaging and branding. Possessing strong work ethic combined with exceptional writing, editing and research skills.
Overview
13
13
years of professional experience
Work History
Business Development Coordinator/ Intern
Teen Challenge Southeast
02.2024 - Current
- Collaborated with cross-functional teams to develop innovative strategies for business growth.
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Coordinated trade show appearances including booth design, staffing, and promotional materials to maximize company exposure and generate leads.
- Enhanced client relationships through regular communication and prompt responses to inquiries.
- Identified new business opportunities by researching market trends and competitor analysis.
- Organized successful fundraising events, contributing to achieving campaign financial goals.
- Organized fundraising events to support team expenses and equipment needs.
- Increased fundraising revenue and closely monitored donations and deposits for accurate recordkeeping.
- Secured funding for additional programming through grant writing and fundraising efforts.
- Developed strong relationships with donors, enabling successful fundraising campaigns.
- Created engaging social media content that highlighted upcoming events and activities while increasing online presence and engagement.
Director Of Marketing Business Development
Ideal Body Institute
02.2019 - Current
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation
- Achieved profitability goals by developing and implementing all Southeast region commercial activities
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets
- Oversaw preparation of marketing copy, images, videos, emails and other collateral
- Built and strengthened strategic relationships with vendors, advertising agencies and leading healthcare partners
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Helped incorporate product changes to drive customer engagement and firm profits
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation
- Drove marketing efforts by orchestrating Conventional and digitaladvertising campaigns
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Managed promotional initiatives and special events to enhance press coverage
- Oversaw and enhanced public relations and fundraising programs across Metro-Atlanta
- Determined target demographics and devised strategic marketing initiatives to reach target audiences
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
- Identified value propositions and key messages for all of company’s marketing campaigns
- Produced and submitted weekly reports outlining progress against KPI objectives
- Built, implemented and updated effective SEO strategies
- Maintained continuous check on Google, Website and [Type]social media metrics, optimizing and enhancing campaigns based on current trend data
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments
- Drafted and managed print, online and social media communications designed to promote company brand, image and values
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles
- Coached management on communication tactics with staff and customers regarding organization changes
- Created and maintained company web pages using HTML and CSS
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services
- Contributed ideas to concept development, strategic planning and business operations
- Developed key messaging, branding and positioning statements
- Preserved brand integrity by monitoring consistency and quality of marketing content
- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives
- Managed project deadlines and monitored milestones through completion stage
Senior Marketing Consultant
Kortnie Watson Marketing
11.2018 - Current
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing yearly revenue
- Exceeded sales goals 300% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
- Identified value propositions and key messages for all of the company’s marketing campaigns
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
- Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics
- Regularly updated and edited content for 10 client websites
- Boosted conversion rates through innovative customer relationship building and landing page optimization
- Developed and implemented campaigns for email, online advertising, search engines and direct mail
- Directed product development using in analytics in community needs assessments
- Analyzed business developments and monitored market trends
- Updated, managed, and monitored clients' social media sites so that content was fresh and relevant
- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization
- Initiated market research studies and analyzed findings
- Coordinated art and graphics creation for effective merchandising and marketing materials
- Collaborated with developers, advertisers and production managers to market products and services
- Created strategic marketing platforms and executed marketing campaigns
- Provided digital marketing solutions to small businesses or private practices in healthcare
- Analyzed competitor pages to locate backlink and keyword opportunities
- Utilized techniques such as cold calling, networking and prospecting to develop new leads
- Discussed SEO needs and optimized strategies for short- and long-term campaigns
- Boosted website traffic by creating an integrated social media strategy
- Developed original high-quality content for blog posts and website articles
- Built and maintained positive business relationships with clients, and community partners while applying interpersonal and communication skills to advocate the represented company
- Prepared social media posts and videos with eye for viral content strategies
- Coordinated and participated in promotional activities and trade shows
- Attended public relation groups to build rapport with community partners
- Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts
- Serving as Marketing Director on a consultant basis for over 10 companies across Georgia, South Carolina, and Florida
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
- Leveraged professional relationships to develop new business opportunities
- Collaborated in creating strategies that drove sales and revenue
- Applied excellent communication skills and ability to establish rapport to close sales and meet targets
- Trained and developed new sales team associates in product knowledge, selling techniques and company procedures
- Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
- Coordinated with social media, public relations and other teams to execute product introductions
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales
- Developed campaigns and specific marketing strategies for clients
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure success
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
Program Administrator For Marketing And Business Development
Stephens County Hospital
03.2018 - 11.2018
- Devised leading-edge digital marketing, social media and SEO strategies
- Directed a successful SEO and link-building campaign to increase the website's credibility and drive traffic
- Planned and launched innovative, creative and effective communications campaigns
- Analyzed third-party data and investigated new growth opportunities
- Wrote off-site SEO content such as press releases, guest blog posts and informational articles
- Cultivated and managed relationships with key clients, vendors and community partners
- Served as a primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts
- Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission
- Created and maintained company web pages using HTML and CSS
- Developed partnerships with local businesses to secure third party promotions
- Publicized community services to maintain positive public relations with community members
- Represented the hospital at community and professional organizational meetings
- Created fundraising strategies tied to Stephens County Hospital's mission, programs, and goals
- Researched and customized service proposals for clients
- Visited customer locations to determine needs, set up contracts and provide training
- Directed a successful SEO and link-building campaign to increase the website’s credibility and drive traffic
- Planned and launched innovative, creative and effective communications campaigns, such as Rural Hospital Tax Credit Campaign, which resulted in record breaking donor contributions within three months
Practice Administrator
Meadows Surgical Arts
02.2012 - 04.2018
- Routinely collaborated with department managers to correct problems and improve services
- Reviewed customer survey information to prioritize areas of improvement
- Ordered all office supplies including ink cartridges, toner, and paper
- Oversaw office inventory activities, including ordering and requisitions, stocking, and shipment receiving
- Recruited, hired, trained and supervised administrative office staff
- Established efficient workflow processes, monitored daily productivity and implemented modifications to improve overall effectiveness of office personnel and activities
- Coordinated, scheduled and arranged meeting and travel calendars, including business and social events
- Performed wide-ranging administrative, financial, and service-related functions
- Cooperated and communicated effectively with physicians to ensure client satisfaction and compliance with set standards
- Continually maintained and improved the company's reputation and positive image in the markets served
- Interacted with physicians and other healthcare staff to ask questions regarding patient services and ensure chart accuracy
- Reviewed patient charts to better understand health histories, diagnoses and treatments
- Communicated with marketing and PR colleagues to promote special events in social calendars
- Created key messaging, branding and positioning statements
- Completed quarterly forecasting and monthly financial reviews
- Represented the practice at public and private events
Education
BBA - Marketing
Liberty University
Online2019
Associate of Arts - Business Technology
North Georgia Technical College
Eastanollee, GA2016
Skills
- Relationship building and retention
- Marketing plan development
- Corporate messaging
- Story development and brand management
- E-mail and direct mail marketing campaigns
- Product forecasts
- Performance metrics analysis
- Digital marketing
- Online and mobile consumer marketing tools
- Thought leadership content development
- Business case development
- Accomplished manager
- Campaign development
- Employee training
- Analytics and seo
- Campaign management
- Sales funnel development
- Territory management
- Project management
- Multi-channel marketing experience
- Marketing and advertising
Accomplishments
- Increased outpatient surgery volume by 80% within two months of physician outreach
- Organized successful community events- with record breaking numbers of attendees
- Raised over $650,000 within three months for the 2018 Rural Hospital Tax Credit Campaign
- Supervised team of 10 staff members
- Capitalized on untapped social media platforms such as Facebook, Pinterest, Youtube, Instagram and LinkedIn to grow brand awareness, sales, and customer interactions
- Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media
- Increased web traffic 80% within 3 months by designing innovative digital marketing campaigns
- Achieved #1 position for the “bariatric, bariatric surgeon and gastric bypass” keyword search terms from [March, 2019] to September, 2019
- Consistently commended by upper management for spearheading and leading effective marketing campaigns
- Helped generate new sales following launch of social media campaign for cosmetic, bariatric, healthcare services
Timeline
Business Development Coordinator/ Intern
Teen Challenge Southeast
02.2024 - Current
Director Of Marketing Business Development
Ideal Body Institute
02.2019 - Current
Senior Marketing Consultant
Kortnie Watson Marketing
11.2018 - Current
Program Administrator For Marketing And Business Development
Stephens County Hospital
03.2018 - 11.2018
Practice Administrator
Meadows Surgical Arts
02.2012 - 04.2018
Associate of Arts - Business Technology
North Georgia Technical College
BBA - Marketing
Liberty University
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