Kourtney Harris
Suwanee
Summary
Strategic marketing leader with 20+ years of experience driving revenue growth, brand expansion, and customer acquisition across retail, healthcare, hospitality, and home services. Experienced in partnering with executive leadership to align brand strategy, marketing investment, and business objectives to accelerate growth and deliver measurable results.
Overview
20
20
years of professional experience
Work History
Senior Brand Marketing Manager
TurnPoint Services - Remote
12.2023 - Current
- Lead brand and growth marketing strategy for three multi-location home service organizations, partnering with executive leadership on marketing investment strategy, annual budget planning, customer acquisition, market expansion, and business performance across HVAC, plumbing, drains, and water quality service lines.
- Developed revenue-focused strategies that increased plumbing demand by 45% YoY, contributed to 35%+ HVAC revenue growth, and expanded market share through localized acquisition, retention, and promotional initiatives.
- Managed annual marketing investments across SEO, PPC, Local Services Ads, paid social, CRM, email, direct mail, TV, radio, and local partnerships, improving ROAS by 37%, reducing cost per lead by 28%, and increasing booked jobs by 43% across priority markets.
- Owned annual marketing planning, revenue forecasting, and market expansion initiatives, supporting enterprise growth and enhancing brand performance across HVAC, plumbing, electrical, and other residential service lines.
- Directed go-to-market planning for new markets and service-line launches, aligning brand strategy and media investment to accelerate customer acquisition and drive revenue growth.
Director of Marketing
Optimum Health Rehab
Suwanee
06.2019 - 05.2023
- Led marketing strategy, patient acquisition, and brand growth for a multi-location integrative healthcare organization, helping scale the business from 5 to 15 locations while supporting revenue growth, patient retention, and market expansion.
- Created and executed integrated healthcare marketing strategies across digital, CRM, referral, community, and traditional channels to enhance brand visibility and patient engagement.
- Implemented data-driven marketing and patient acquisition programs that improved appointment conversion rates and increased gross margin by 38%.
- Collaborated with executive leadership, personal injury attorneys, referral partners, and agency teams to strengthen referral relationships and expand market presence while overseeing marketing strategy and budget allocation across multiple locations.
- Partnered with executive leadership to support expansion efforts that grew the organization from 5 to 15 locations across Georgia.
- Oversaw agency partnerships and marketing technology platforms, implementing reporting frameworks to optimize marketing performance and enhance patient experience.
Category Marketing Consultant
Best Buy - Remote
03.2022 - 03.2023
- Executed integrated marketing campaigns across digital and promotional channels, contributing to a 19% YoY increase in online sales.
- Leveraged customer insights, merchandising strategies, and A/B testing to improve conversion performance by 12%.
- Collaborated with cross-functional teams including merchandising, analytics, and marketing to optimize campaign performance and improve customer experience.
- Supported category marketing initiatives for Best Buy's national e-commerce business, collaborating with merchandising, analytics, and digital marketing to enhance customer acquisition and online sales.
Brand Marketing Manager
National Vision
Duluth
06.2016 - 05.2019
- Led brand marketing initiatives for America's Best, Eyeglass World, Walmart Vision Centers, and military optical locations, enhancing customer acquisition and promotional strategy to support retail growth across national healthcare brands.
- Delivered integrated marketing campaigns and promotional strategies that contributed to a 31% increase in gross profit.
- Implemented digital-first customer acquisition and appointment booking strategies that improved conversion performance and patient engagement.
- Collaborated with agency, creative, media, analytics, and operations teams to implement brand initiatives across multiple national retail healthcare brands, ensuring aligned execution and impact.
Senior Account Manager
Driveline Retail Merchandising
Johns Creek
02.2012 - 06.2016
- Managed merchandising and marketing programs for Dollar General, Family Dollar, Kroger, Giant, ShopRite, Stop & Shop, and 25+ national retail accounts, enhancing brand visibility and consumer engagement.
- Led national and regional promotional initiatives that generated an average 18% increase in in-store traffic.
- Partnered with client stakeholders, retail teams, and cross-functional partners to execute integrated marketing programs, aligning strategies across diverse consumer brands to drive cohesive brand messaging.
- Utilized consumer insights and performance reporting to refine campaign effectiveness and optimize creative placement and regional targeting strategies, improving overall marketing ROI.
Account Manager
The Partnership
Atlanta
02.2011 - 02.2012
- Managed integrated marketing and advertising initiatives for clients including Georgia State Road & Tollway Authority (Peach Pass), IHG Hotels & Resorts, Choice Hotels, and Accru Financial, collaborating with creative, media, and production teams to deliver targeted advertising campaigns, print collateral, CRM initiatives, and multi-channel marketing programs that met client objectives.
Account Executive
Moroch Partners
Greensboro
07.2006 - 01.2011
- Supported regional and national integrated marketing campaigns for McDonald’s Corporate in partnership with owner/operators and cooperative advertising groups, driving promotional strategy, pricing, messaging, new product launches, local marketing initiatives, and integrated campaigns that strengthened customer engagement and restaurant performance.
Education
Bachelor of Science - Business Administration, Concentration in Marketing
Winston-Salem State University
Winston-Salem, NCSkills
- Go-to-market strategy
- Brand strategy and management
- Integrated marketing campaigns
- Digital marketing
- Demand generation
- Revenue growth strategy
- Customer retention
- Marketing analytics
- Portfolio marketing
- Budget forecasting
- Marketing operations
- Cross-functional leadership
- Stakeholder engagement
- Partnership development
- Marketing leadership
- Strategic planning
Selected Brand Experience
McDonald's • Best Buy • Walmart Vision Centers • America's Best • Eyeglass World • IHG Hotels & Resorts • Kroger • Dollar General • Family Dollar • Giant Food
Marketing Technology
- ServiceTitan
- Salesforce
- HubSpot
- Microsoft Dynamics CRM
- Google Analytics (GA4)
- Power BI
- Looker Studio
- Google Ads
- Meta Business Suite
Timeline
Senior Brand Marketing Manager
TurnPoint Services - Remote
12.2023 - Current
Category Marketing Consultant
Best Buy - Remote
03.2022 - 03.2023
Director of Marketing
Optimum Health Rehab
06.2019 - 05.2023
Brand Marketing Manager
National Vision
06.2016 - 05.2019
Senior Account Manager
Driveline Retail Merchandising
02.2012 - 06.2016
Account Manager
The Partnership
02.2011 - 02.2012
Account Executive
Moroch Partners
07.2006 - 01.2011
Bachelor of Science - Business Administration, Concentration in Marketing
Winston-Salem State University