KRISTAS SCHAFFER
Ellijay,GA
Summary
Sales enthusiast with a decade of experience in the Fitness and Wellness industry, plus 200 hours of Yoga Teacher Training! I'm a self-starter skilled in lead generation, qualification, and closing deals. With a knack for organization and attention to detail, I manage appointments and full-cycle sales with ease. Thriving under pressure, I consistently hit challenging sales targets.
Overview
11
11
years of professional experience
Work History
Account Executive
Health Coach Institute
06.2021 - 10.2024
- Managed full-cycle sales for a $4,950 health coach enrollment program, with monthly quotas of $100,000
- Effectively transformed sales calls into coaching discussions, highlighting how the program aligns with clients' needs and can positively impact their lives
Lead Generation Specialist / Appointment Setter
Body Smart Fitness
09.2022 - 10.2023
- Managed inbound lead generation by responding to Instagram comments and direct messages on weight loss fitness-related posts.
- Engaged with prospective clients by sending tailored, detailed information about the program’s offerings and benefits.
- Qualifying leads through personalized communication, identifying potential clients' needs, and recommending suitable fitness solutions.
- Scheduled appointments for consultations with fitness coaches and program specialists to convert leads into customers.
Sales Development Representative / Account Manager
Soracom IoT
01.2021 - 12.2023
- Made a minimum of 80 calls per day for lead generation and qualification
- Achieved an annual quota of $8 million, surpassing it within a single quarter
- Promoted to Account Manager in recognition of my performance
Sales Operations Manager / Social Media Manager
YogaSix
10.2020 - 06.2021
- Led membership sales initiatives through data-driven insights from ClubReady reports
- Implemented grassroots marketing strategies to enhance community engagement and drive enrollment
- Trained and managed staff to optimize team performance and customer service
- Oversaw social media management to effectively promote club offerings and engage with potential members
National Sales Manager
Arcanum Edge Fitness
09.2018 - 10.2020
- Conducted over 100 cold calls for lead generation
- Maintained the Salesforce CRM system to track customer data and sales performance
- Managed a national team of six, fostering productive relationships with key decision-makers in target accounts
Lead Sales Representative
Health Ade Kombucha
04.2014 - 04.2018
- Executed grassroots marketing initiatives for yoga and fitness events, consistently meeting monthly quotas
- Proficient in utilizing Salesforce CRM for tracking and managing customer interactions
Skills
- Salesforce
- Sales Forecasting
- Social Media Management
- Staff Training
- Sales Negotiation
- Hubspot
- Database Management
- Account Management
Hobbies and Interests
- Hiking
- Camping
- Yoga
- Photography
- Fitness
Timeline
Lead Generation Specialist / Appointment Setter
Body Smart Fitness
09.2022 - 10.2023
Account Executive
Health Coach Institute
06.2021 - 10.2024
Sales Development Representative / Account Manager
Soracom IoT
01.2021 - 12.2023
Sales Operations Manager / Social Media Manager
YogaSix
10.2020 - 06.2021
National Sales Manager
Arcanum Edge Fitness
09.2018 - 10.2020
Lead Sales Representative
Health Ade Kombucha
04.2014 - 04.2018
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