Kyana R. Smith
Atlanta
Summary
E-Commerce & Client Partnership Manager with a strong record of driving revenue growth across major retail marketplaces, including Walmart, Wayfair, and Bed Bath & Beyond. Expert in retail media strategy, paid advertising optimization, and cross-functional collaboration, translating data-driven insights into scalable growth initiatives. Trusted client partner with experience managing complex accounts, leading product launches, and aligning stakeholders to deliver measurable business outcomes.
Overview
2
2
years of professional experience
Work History
E-Commerce Manager
OneUp Innovations, INC
Atlanta
05.2024 - Current
- Faced with underperforming e-commerce accounts across Walmart, Wayfair, and Bed Bath & Beyond, developed and executed data-driven retail media strategies focused on optimized ad spend, targeted promotions, and partner alignment, resulting in >2.5% quarter-over-quarter growth in Q2 2025.
- Identified the need to improve efficiency and scalability within Wayfair advertising, implementing creative keyword strategies, strategic bidding adjustments, and continuous optimization, sustaining 5x+ return on ad spend (ROAS) throughout Q3.
- Challenged by increased holiday competition on Walmart, applied platform-specific insights gained from Walmart’s annual conference to promotional planning, ad budgeting, and campaign execution, driving a 220% year-over-year increase in sales during Q4.
- Identified friction in new product onboarding across multiple marketplaces, streamlining SEO-optimized listings, pricing alignment, and catalog accuracy to improve product visibility by 50% and increase consumer engagement by 30%.
- Led launch preparation for the Raven-Symoné Home Collection by managing product onboarding, ad budgets, banner advertising, and collaborating with social media partners on video concepts and influencer guidance, ensuring seamless marketplace execution.
- Observed opportunities to improve paid media performance across Amazon Ads and Google Ads, collaborating with platform account teams to refine campaign structure, targeting, and budget allocation, improving efficiency, visibility, and return on advertising investment.
- Encountered the need for deeper client partnership and long-term growth planning, serving as the primary strategic client partner and collaborating cross-functionally with social, creative, operations, retailer advertising teams, and supplier relationship managers to translate performance insights into actionable growth strategies and sustained account expansion.
- Partnered cross-functionally with social media, creative, and operations teams to align paid media, organic content, influencer strategy, and product availability, ensuring cohesive execution across the customer journey.
- Collaborated directly with retailer advertising teams, supplier relationship managers, and internal leadership to translate performance insights into clear growth strategies, promotional plans, and budget recommendations.
- Supported executive-level decision-making by synthesizing marketplace data, trends, and campaign results into concise updates and strategic recommendations used in planning and forecasting discussions.
Education
Bachelor of Arts - Public Relations & Marketing
Georgia State University
Atlanta, GAMaster of Arts - Advertising & Public Relations
The University of Alabama
Tuscaloosa, ALSkills
- Client & Partner Relationship Management
- Retail Media & Marketplace Advertising
- Strategic Account Growth & Revenue Optimization
- Data-Driven Insights & Performance Analysis
- Cross-Functional Collaboration
- Content & Creative Strategy
- Market Research & Consumer Insights
- Campaign Optimization (B2C & B2B)
Platforms & Tools
- Wayfair Advertising
- Walmart Connect
- Amazon Ads
- Google Ads
Timeline
E-Commerce Manager
OneUp Innovations, INC
05.2024 - Current
Bachelor of Arts - Public Relations & Marketing
Georgia State University
Master of Arts - Advertising & Public Relations
The University of Alabama