Kyra Mackenzie
Roswell
Summary
Founder and operations professional with extensive experience in building and managing a consumer pet food brand from inception to local sales. Proven expertise in product development, sourcing, inventory management, and logistics. Accomplished author with a strong track record in project management and creative execution. Demonstrated success in start-up environments, managing products from ideation to profitable market launch.
Overview
8
8
years of professional experience
Work History
Founder & Operations Manager
HomeGrown
Atlanta
2019.01 - Current
- Founded and operated custom dog food company targeting local market needs.
- Launched independent startup, overseeing strategy and execution of all operational aspects.
- Developed proprietary recipes to enhance product offerings based on consumer trend analysis.
- Managed sourcing and vendor relationships while controlling costs for maximum profitability.
- Oversaw inventory management, packaging, labeling, and distribution logistics.
- Led direct-to-consumer sales strategies and customer engagement initiatives to boost revenue.
- Organized webinars, conferences, trade shows, and promotional events to increase brand visibility.
- Established partnerships with local farmers to enhance product quality and sustainability.
Author & Independent Publisher
Self Employed Writer
Roswell
2018.01 - Current
- Authored, edited, and self-published a poetry book with comprehensive Amazon distribution.
- Managed complete publishing lifecycle, ensuring effective delivery across multiple platforms.
- Utilized advanced writing and editing skills to enhance content quality for all assignments.
- Oversaw circulation strategies via print, email, and social media channels.
- Collaborated on design elements for book covers, layouts, and promotional materials.
Marketing & Brand Operations
Design District 2025
Atlanta
2025.01 - 2025.12
- Supported website development and aligned content for optimal user engagement.
- Managed marketing schedule to ensure timely completion of campaigns.
- Produced high-quality photography assets for digital platforms.
- Collaborated with cross-functional teams to achieve project objectives efficiently.
Education
Bachelor of Business Administration - Marketing
Kennesaw State University
Kennesaw, GASkills
- Entrepreneurial mindset
- Multitasking abilities
- Direct-to-consumer sales
- Digital marketing strategies
- Market research and analysis
- Customer engagement
- Trend analysis
- Brand development
- Growth-oriented approach
- Start-up management
- Inventory management
- Vendor negotiation
- Market insights
Global Experience - Regions
Europe & Asia, Conducted independent travel focused on food culture and markets, Developed cross-cultural communication and adaptability
Timeline
Marketing & Brand Operations
Design District 2025
2025.01 - 2025.12
Founder & Operations Manager
HomeGrown
2019.01 - Current
Author & Independent Publisher
Self Employed Writer
2018.01 - Current
Bachelor of Business Administration - Marketing
Kennesaw State University