Lashaias Durrah
2090 Carolyn Dixon Way
Summary
Dynamic leader with a proven track record at Glow Atlanta Party Rental LLC, excelling in event planning expertise, design, vendor management and relationship building. Leveraged interpersonal skills and logistics management to elevate event success by 70%, showcasing a blend of innovative problem-solving and effective team management. Expert in financial budgeting and reporting, consistently delivering projects that exceed expectations.
Highly talented Event Specialist with expertise in developing new opportunities, gaining competitive advantage, identifying effective strategies, improving decision-making and boosting organizational performance. Developed foundation in principles of marketing and quantifiable methods for marketing management. Offering exemplary expertise in media management, public relations and program content. Organized in managing and executing assignments, tasks and special projects and meeting all project goals.
Overview
18
18
years of professional experience
Work History
Event Specialist
DeLoach Law Firm
10.2024 - Current
- Led onsite execution of events, overseeing setup, breakdown, troubleshooting any issues as they arose while maintaining composure under pressure for a professional outcome every time.
- Interfaced with clients to understand event objectives.
- Managed event logistics and operations.
- Elevated guest satisfaction by addressing concerns promptly and professionally during events.
- Assessed overall event success continuously by tracking key performance indicators and utilizing data-driven insights for continuous improvement in planning and executing future events.
- Negotiated and worked with venues and vendors to carry out event objectives.
- Coordinated florists, photographers, and musicians for events.
- Planned large-scale events such as trade shows, conferences and meetings.
- Coordinated event planning, bookings and logistics while monitoring budgets and writing proposals.
- Accurately calculated and processed expenses during and after events.
- Managed budgets effectively, optimizing resource allocation for maximum impact on events.
- Designed strategies, budgets and tactics for annual marketing goals while planning post-production trade shows and other events.
- Organized post-production trade shows and events while devising strategies, tactics and budgets for fiscal-year marketing plans.
- Coordinated transportation and parking arrangements for guests and vendors.
- Developed creative themes for events and created related activities to engage attendees.
- Developed detailed event reports, documenting all aspects of each event.
- Coordinated travel and accommodations for event attendees.
- Trained and supervised event staff to complete tasks on time.
Executive Events Director
Glow Atlanta Party Rental LLC
09.2019 - 02.2025
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Reviewed employee concerns and new opportunities to drive business strategies.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Optimized event scheduling by creating detailed timelines that outlined deadlines for critical tasks throughout the planning process.
- Evaluated past event performance data to identify areas for improvement in future events, resulting in consistently better experiences for attendees.
- Streamlined event registration processes, improving attendee satisfaction and reducing wait times at events.
- Established strong relationships with vendors, securing favorable contracts for catering, venues, and other services necessary for successful events.
- Managed budgets effectively, ensuring the successful execution of various events while staying within financial constraints.
- Designed engaging presentations for sponsorship pitches that resulted in increased funding opportunities.
- Mentored junior staff members in the planning and execution of special events, fostering a positive work environment and promoting professional growth.
- Increased event attendance by developing and executing innovative marketing strategies for special events.
- Cultivated lasting partnerships with local businesses by organizing community-focused events designed to showcase their products or services.
- Introduced new technologies into the planning process, such as mobile apps or digital invitations designed to streamline communication between staff members and attendees before an event occurred.
- Managed venue, labor and technical efforts of internal and external partners to successfully execute [Number] events per year.
- Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
- Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported [Number] team members and volunteers.
Property Manager
Absolute Property Managment
04.2012 - 06.2019
- Handled tenant complaints promptly and appropriately, calling in repairmen, and other support services.
- Maintained positive landlord-tenant relationships, ensuring clear communication and prompt resolution of any disputes.
- Completed final move-out walk-throughs with tenants to identify required repairs.
- Conducted regular property inspections, identifying areas for improvement and proactively addressing potential safety hazards.
- Oversaw lease agreements from inception to termination, ensuring compliance with local regulations and protecting the interests of both landlords and tenants.
- Enhanced tenant satisfaction by promptly addressing concerns and resolving issues in a timely manner.
- Coordinated with maintenance staff to ensure timely completion of repairs, minimizing downtime for tenants and maintaining property aesthetics.
- Managed multiple properties simultaneously, coordinating efficient allocation of resources and streamlining communication channels to maintain high levels of operational excellence.
- Followed up on delinquent tenants and coordinated collection procedures.
- Verified income, assets, and expenses, and completed file tracking sheet for each applicant.
- Streamlined rent collection processes, reducing late payments and improving overall revenue generation.
- Monitored tenant behavior and implemented corrective action to maintain order in assigned properties.
- Monitored progress of construction and maintenance projects and notified appropriate individuals of project updates, delays, and schedule changes.
- Increased property occupancy rates by effectively marketing available units and conducting thorough tenant screenings.
- Monitored timely receipt and reconciliation of rent collections in accordance with landlord and resident statutes.
- Monitored market trends closely, adjusting rental rates accordingly to remain competitive within the regional market landscape.
- Managed budgetary constraints to maximize profitability while maintaining high-quality living environments for residents.
- Developed comprehensive preventative maintenance programs to prolong the lifespan of building systems and reduce costly emergency repairs.
Sales Manager
Hyatt Hotels Corp
06.2007 - 06.2012
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Tracked trade show expenses to maintain budget.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Negotiated with vendors for marketing materials and services, optimizing budget allocation and ROI.
- Leveraged social media analytics to guide content creation, driving increased follower engagement.
- Developed comprehensive marketing strategies for product launches, significantly increasing market penetration.
- Facilitated workshops and training sessions for marketing staff, enhancing team skills and performance.
Education
Associate of Arts - Business Administration
Georgia Military College
Milledgeville, GA05-2011
No Degree - Business Management
Columbus State University
Columbus, GA01-2009
High School Diploma -
Sandy Creek High School
Tyrone, GA05-2006
Skills
- Travel arrangements
- Interpersonal skills
- Relationship building
- Property management
- Event planning expertise
- Team management
- Social media promotion
- Sales presentations
- Project coordination
- Administrative skills
- Logistics management
- Positive and upbeat
- Business development
- Post-event analysis
- Motivation
- Event evaluation
- Sponsorship acquisition
- Financial budgeting and reporting
Timeline
Event Specialist
DeLoach Law Firm
10.2024 - Current
Executive Events Director
Glow Atlanta Party Rental LLC
09.2019 - 02.2025
Property Manager
Absolute Property Managment
04.2012 - 06.2019
Sales Manager
Hyatt Hotels Corp
06.2007 - 06.2012
Associate of Arts - Business Administration
Georgia Military College
No Degree - Business Management
Columbus State University
High School Diploma -
Sandy Creek High School
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