Lauren Fifer
Associate Manager, Veterinary Public Health
Duluth,GA
Summary
Proven track record in brand strategy development and sales force enablement, driving revenue growth and customer engagement through data-driven insights. Eager to use my combined nine years of sales and marketing experience at Boehringer Ingelheim to broaden my impact on company success as an associate director.
Overview
9
9
years of professional experience
Work History
Associate Manager
Boehringer Ingelheim Animal Health
Duluth, GA
07.2022 - Current
- Develop and execute brand strategy for RABORAL to drive revenue growth, achieve budget goals, and ensure sustainable, long-term business.
- Leverage competitive intelligence and emerging public health data to realize new customer opportunities.
- Lead execution of brand assets for customer engagement and event marketing.
- Collaborate with cross-functional teams, both internal and global, to accurately assess demand and deliver reliable supply.
- Responsible for financial forecasting and strategic pricing.
- Lead cross-functional teams to optimize operational workflows, ensuring efficiency and productivity.
Associate Marketing Manager, NexGard
Boehringer Ingelheim Animal Health
08.2020 - 06.2022
- Spearheaded strategy and execution of veterinary clinic activation through trade media and sales force enablement.
- Collaborated with Trade & Shopper Excellence to develop best-in-class retail activation within Rx flea/tick.
- Devised and executed professional engagement strategy, including KEE speaker bureau management and the development of technical marketing materials and continuing education.
- Supported development of annual brand planning alongside global account activation initiatives.
- Managed direct promotion budget of $58MM within 0.05% accuracy, effectively guiding spend to achieve $535MM in net sales.
SR Specialist, Marketing, Vaccines & Therapeutics
Boehringer Ingelheim Animal Health
05.2018 - 07.2020
- Strategized and executed the launch of the canine label expansion of PROZINC for dogs.
- Developed and executed comprehensive B2B marketing strategies for pets vaccines portfolio, pain & mobility portfolio, and ORAVET.
- Directed comprehensive eco-design project for cold-chain packaging across all US animal health divisions to enhance customer experience and promote corporate social responsibility.
Field Sales Development Representative
Boehringer Ingelheim Animal Health
06.2017 - 05.2018
- Managed extensive inside sales account list, generating significant revenue for pets portfolio.
- Launched RECOMBITEK Oral Bordetella, achieving top clinic penetration in department.
Education
Bachelor of Science - Microbiology
Colorado State University
Fort Collins, CO05-2016
Skills
Brand strategy
Sales enablement
Marketing analytics
Sales forecasting
Veterinary clinic activation
Cross-functional collaboration
Accomplishments
- Exceeded expectations in three of the last four review cycles
President's Choice Award, 2024
I was recognized for my contributions to the USDA outbreak response in Omaha, NE, ensuring critical supply to our customer after an emergent rabies exposure. My timely problem solving and navigation of internal operations ensured a successful USDA operation and cemented Boehringer Ingelheim as a dedicated and reliable partner in public health.
Timeline
Associate Manager
Boehringer Ingelheim Animal Health
07.2022 - Current
Associate Marketing Manager, NexGard
Boehringer Ingelheim Animal Health
08.2020 - 06.2022
SR Specialist, Marketing, Vaccines & Therapeutics
Boehringer Ingelheim Animal Health
05.2018 - 07.2020
Field Sales Development Representative
Boehringer Ingelheim Animal Health
06.2017 - 05.2018
Bachelor of Science - Microbiology
Colorado State University