Lauren Hinton
Atlanta
Summary
Analytical marketing professional specializing in multi-channel campaign management and performance measurement. Expertise in enhancing brand visibility and driving lead generation through data-driven content strategies and targeted market research. Proven track record of continuous optimization to achieve measurable results.
Overview
2
2
years of professional experience
Work History
Marketing Associate
ET Global Exhibit Group
Suwanee
08.2025 - Current
- Executed multi-channel marketing campaigns, enhancing brand visibility and increasing lead generation.
- Collaborated with cross-functional teams in Germany to launch a global website and modernize project references.
- Created sales enablement materials and targeted outreach campaigns to boost client engagement and support revenue targets.
- Developed high-performing digital content for social media, email, and web channels, driving audience growth.
- Analyzed campaign performance, implementing data-driven optimizations to enhance ROI and reduce inefficiencies.
- Managed CRM and marketing automation workflows to ensure precise tracking, segmentation, and reporting.
- Conducted competitor and customer research to refine messaging and bolster market positioning.
- Improved internal communication through monthly newsletters, highlighting project milestones and team achievements.
Account Management Intern
ET Global Exhibit Group
Suwanee
06.2024 - 09.2024
- Engaged clients through effective communication to assess requirements and improve service delivery.
- Conducted market research to identify sales opportunities and evaluate customer needs.
- Updated account management software with pertinent client information for streamlined operations.
- Collaborated with team members to enhance account management processes.
- Gathered client feedback to refine service offerings and elevate client experiences.
- Attended trade shows and shadowed executives to gain industry insights.
Education
Bachelor of Arts - International Relations And Affairs
University of Georgia
GA05-2025
Skills
- Digital marketing
- Market research
- Project coordination
- Data analysis
- Campaign management
- Brand building
- Social media engagement
- Google analytics
- Client collaboration
- Research and trend analysis
Languages
Spanish
Native/ Bilingual
Timeline
Marketing Associate
ET Global Exhibit Group
08.2025 - Current
Account Management Intern
ET Global Exhibit Group
06.2024 - 09.2024
Bachelor of Arts - International Relations And Affairs
University of Georgia