Lawrence Self, MBA, MPH, RRT
Atlanta
Summary
Innovative professional with extensive experience in clinical education and stakeholder engagement. Known for implementing data-driven strategies to optimize procedural workflows and enhance treatment adoption. Committed to driving utilization growth and improving healthcare delivery.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Clinical Account Manager
Vapotherm
Atlanta
10.2023 - Current
- Managed a multi-state territory across 35 hospitals, consistently exceeding performance expectations within a $450K annual quota through new account acquisition and expansion of existing relationships.
- Drove 15% utilization growth by increasing physician adoption and optimizing procedural workflows—paralleling buy-and-bill models where patient volume and treatment utilization directly impact revenue.
- Led ROI-driven discussions with physicians, administrators, and C-suite leaders, focusing on financial outcomes, cost justification, and long-term value—mirroring economic conversations required for buy-and-bill therapeutics (margin, reimbursement, and acquisition cost considerations).
- Converted accounts from major competitors by showcasing clinical differentiation and economic value, emphasizing total practice impact beyond product features.
- Partnered with clinical and administrative stakeholders to support site-of-care decision-making, helping systems evaluate where procedures and treatments should be delivered for optimal financial and patient outcomes.
- Organized and hosted medical education events and advisory discussions with physicians and health system leadership, enhancing engagement and fostering product adoption through alignment of clinical and economic objectives.
- Secured net new accounts by strategically engaging at medical conferences and trade shows, utilizing clinical discussions to facilitate transitions into value-based and financial conversations.
- Collaborated with internal teams (clinical, marketing, and leadership) to align messaging around both clinical efficacy and economic value, a key competency in buy-and-bill therapeutic sales environments.
Travel Respiratory Therapist
Aya Healthcare
Sacramento
08.2014 - Current
- Administered respiratory therapies to patients in acute care settings.
- Collaborated with healthcare teams to develop and implement patient care plans, ensuring tailored treatments for optimal recovery.
- Monitored patient vital signs and modified treatments based on observations.
- Educated patients and families on respiratory health and effective use of equipment, promoting better self-management and adherence to therapies.
- Operated ventilators and other respiratory equipment effectively.
- Conducted assessments to evaluate patient respiratory status regularly.
- Implemented infection control protocols during therapy sessions.
- Documented patient progress and treatment outcomes accurately in records.
- Provided essential respiratory therapy services across diverse healthcare facilities, improving patient outcomes and satisfaction.
- Participated in interdisciplinary team meetings to discuss patient progress and develop action plans for improvement.
- Assessed new equipment technology for potential implementation into practice settings.
- Contributed to research projects related to advances in clinical practice guidelines for respiratory therapies.
- Collaborated with physicians to ensure quality care delivery standards were met at all times.
- Actively participated in professional development opportunities through continuing education courses.
- Performed diagnostic tests such as arterial blood gas analysis and spirometry testing.
Neonatal and Pediatric Respiratory Therapist
UCSF Benioff Children's Hospital Oakland
Oakland
01.2017 - 12.2019
- Developed training program for new staff on best practices in pediatric respiratory care, enhancing team competency.
- Delivered emergency care, including executing cardiopulmonary resuscitation.
- Identified high risk situations such as airway obstruction or inadequate ventilation and took appropriate action.
- Coordinated training for new hires on department policies, protocols, and safety procedures, ensuring compliance and quality in respiratory therapy practices.
- Collaborated with patients, family members, and physicians to coordinate comprehensive patient care, improving communication and support.
- Performed bronchopulmonary drainage and assisted patients with breathing exercises.
- Maintained records of patient assessments, treatments provided and changes in patient status.
Registered Respiratory Therapist
Methodist Le Bonheur Healthcare
Memphis
01.2011 - 12.2015
- Administered respiratory therapy treatments to patients with various pulmonary conditions.
- Collaborated with healthcare teams to create and implement effective patient care plans and interventions.
- Operated and maintained ventilators and other respiratory equipment effectively.
- Provided critical respiratory support during emergency situations, ensuring timely and effective interventions.
- Managed mechanical ventilation systems by setting up ventilators and adjusting settings based on physician orders to optimize patient outcomes.
- Responded promptly to emergency situations involving respiratory distress or cardiac arrest.
Pediatric Registered Respiratory Therapist
Monroe Carell Jr. Children's Hospital
Nashville
02.2014 - 01.2015
- Administered respiratory therapies to pediatric patients, improving their respiratory function and overall well-being.
- Collaborated with medical teams to develop and implement individualized care plans, enhancing treatment effectiveness.
- Evaluated patient responses to treatments and implemented changes.
- Educated families on respiratory care techniques and equipment usage, empowering them to manage their child's condition effectively.
- Operated and maintained respiratory equipment for optimal performance.
- Trained new staff on pediatric respiratory protocols and procedures.
- Participated in quality improvement initiatives within the pediatric unit.
Education
Master of Science - Public Health
Western Governors University
01-2026
M.D. -
Washington University of Health & Science
01-2026
MBA - Organizational Leadership
Eastern University
PA12-2025
Bachelor of Science - Health Sciences
University of Mississippi
01-2014
Associate of Applied Science - Respiratory Therapy
Concorde Career College
01-2011
Skills
- Territory & Account Management
- Strategic Account Planning
- Stakeholder Engagement (KOLs, C-Suite, Clinical Leaders)
- Physician Engagement & Relationship Management
- Data-Driven Utilization Growth
- Patient Journey Mapping
- Clinical Education & Scientific Communication
- Cross-Functional Collaboration
- Healthcare Compliance
Certification
- BLS
- ACLS
- PALS
- NRP
Timeline
Clinical Account Manager
Vapotherm
10.2023 - Current
Neonatal and Pediatric Respiratory Therapist
UCSF Benioff Children's Hospital Oakland
01.2017 - 12.2019
Travel Respiratory Therapist
Aya Healthcare
08.2014 - Current
Pediatric Registered Respiratory Therapist
Monroe Carell Jr. Children's Hospital
02.2014 - 01.2015
Registered Respiratory Therapist
Methodist Le Bonheur Healthcare
01.2011 - 12.2015
Master of Science - Public Health
Western Governors University
M.D. -
Washington University of Health & Science
MBA - Organizational Leadership
Eastern University
Bachelor of Science - Health Sciences
University of Mississippi
Associate of Applied Science - Respiratory Therapy
Concorde Career College