LAYLAH WALKER
Stone Mountain
Summary
Marketing graduate with hands-on experience in public relations, social media marketing, and content creation. Proven ability in crafting media materials and executing outreach initiatives, complemented by strong analytical skills in market research and campaign performance.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Public Relations Intern
Hyundai Motor Group Metaplant America
Ellabell
05.2026 - 07.2026
- Assisted in planning and executing corporate and community engagement events, enhancing brand visibility.
- Conducted competitive benchmarking and social media research to support communication initiatives.
- Developed content concepts and strategic recommendations to strengthen digital engagement.
- Collaborated with cross-functional teams to maintain consistent brand messaging.
- Supported communication efforts for one of the largest EV manufacturing investments in the United States.
Sales Intern
GeoTarget
Durham
08.2025 - 05.2026
- Scheduled meetings and coordinated outreach efforts between business owners and account executives.
- Generated qualified leads through market research, prospecting, and business database analysis.
- Maintained CRM records and tracked sales pipeline activity.
- Presented digital marketing solutions including SEO, PPC, and display advertising.
- Contributed to client acquisition efforts supporting local business growth.
Housing Services Intern
City of Savannah
Savannah
09.2025 - 11.2025
- Communicated with applicants and recipients to collect and verify documentation, facilitating timely processing.
- Identified documentation discrepancies and supported corrective actions, contributing to improved record integrity.
- Audited housing assistance and loan files, ensuring compliance and enhancing program accuracy.
- Maintained confidential records and supported administrative operations.
Education
Bachelor of Business Administration - Marketing, Business Management
Georgia Southern University
Statesboro, GA05-2026
Skills
- Public relations writing
- Content management
- Email marketing
- Marketing analytics
- GA4 and HubSpot SEO
- Graphic design basics
- Social media marketing
- Market analysis
- Brand development
- Salesforce CRM
- Microsoft Excel
Certification
- HubSpot Digital Marketing Certification
- HubSpot SEO Certification
- Google Analytics Certification
- Salesforce Trailhead Explorer
- Canva Design Certification
Projects And Leadership
PiggyBank, Founder & Startup Pitch Competitor, 05/26, Developed a fintech-inspired travel budgeting platform designed to simplify group trip expense management. Conducted customer discovery and market research focused on Gen Z and Millennial travelers. Built a revenue model, go-to-market strategy, and investor pitch deck. Competed in Startup Savannah's Savannah Grit Pitch Competition against 14 entrepreneurs. Presented business concept and answered live questions from judges and business leaders.
Websites
Timeline
Public Relations Intern
Hyundai Motor Group Metaplant America
05.2026 - 07.2026
Housing Services Intern
City of Savannah
09.2025 - 11.2025
Sales Intern
GeoTarget
08.2025 - 05.2026
Bachelor of Business Administration - Marketing, Business Management
Georgia Southern University