Summary
Overview
Work History
Education
Skills
Certification
Languages
References
Timeline
Generic

Lazaro Morales

Covington

Summary

Dynamic and results-driven automotive professional with over 7 years of progressive experience in the industry, including roles as Finance Manager and Sales Manager. Proven track record of driving profitability, streamlining finance operations, and leading high-performing sales teams to exceed targets. Highly motivated and goal-oriented leader with exceptional communication, negotiation, and customer service skills. Adept at building strong client relationships, optimizing dealership performance, and fostering a culture of accountability and excellence. Passionate about delivering outstanding results and continuously improving team and business outcomes.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Sales Manager

Gainesville GMC/ Morgan Auto Group
Gainesville
08.2025 - Current
  • Led sales team to achieve monthly targets and improve customer engagement.
  • Developed training programs for new hires on product knowledge and sales techniques.
  • Conducted regular performance reviews to guide team development and motivation efforts.
  • Managed daily operations of sales department, including supervision of staff members.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Coached and motivated new employees, driving performance development within team.
  • Analyzed CRM data to identify trends and improve customer engagement efforts.

Finance and Insurance Manager

Central Florida CDJR/Morgan Auto Group
Orlando
04.2025 - 08.2025
  • Managed finance operations for vehicle sales and service departments.
  • Developed and implemented insurance policies and procedures for customer transactions.
  • Oversaw compliance with financial regulations and industry standards.
  • Collaborated with sales teams to enhance financing options for customers.
  • Resolved customer inquiries regarding financing and insurance solutions promptly.

Finance Manager

Al Hendrickson Toyota / Morgan auto Group
Coconut Creek
03.2023 - 04.2025

.

  • Participated in planning meetings focused on setting goals for department objectives and initiatives.
  • Reviewed documents such as contracts, titles, and insurance policies before approving loans.
  • Managed financial transactions with customers to ensure accurate and timely payments.
  • Ensured compliance with all applicable federal, state, and local laws governing consumer lending practices.
  • Monitored industry trends in auto financing and recommended changes as needed to stay competitive.
  • Worked closely with other departments within the organization such as sales, marketing, and accounting to ensure efficient operations.
  • Created customized payment plans tailored to meet individual customer needs while maximizing profitability.

Internet Sales Manager

Toyota of Hollywood
Miami
06.2021 - 03.2023
  • Developed and implemented strategies for increasing internet sales volume.
  • Integrated third-party applications into the company's websites such as CRM software or analytics tools.
  • Analyzed customer data to identify trends in web traffic, purchases and other behaviors.
  • Managed and monitored online marketing campaigns to ensure maximum ROI.
  • Monitored industry trends to stay ahead of competition in the digital space.
  • Engaged positively with each customer, providing professional, and polite support for sales and service needs.
  • Managed daily operations of sales department, including supervision of staff members.
  • Conducted regular meetings with staff members to review goals and objectives for the months

Sales Associate

Toyota of Hollywood
Hollywood
01.2019 - 05.2021
  • Helped customers find specific products, answered questions, and offered product advice.
  • Implemented corporate guidelines successfully reaching targets.
  • Provided assistance to ensure customer satisfaction and positive interactions.
  • Boosted revenue streams by analyzing customer requirements and aligning them with suitable solutions.
  • Established meaningful customer partnerships to enhance business development.
  • Maintained client relations by routinely verifying purchase contentment.

Soldier

US Army
Miami
12.2013 - 12.2018
  • Fostered teamwork across departments to resolve intricate issues during project execution.
  • Executed precision operations on equipment to capture and duplicate template contours.
  • Operated tractor and trailer combination to transport heavy equipment to work sites.
  • Oversaw management of daily operations by aligning departmental resources at forward operating bases.
  • Adapted effectively to diverse operational environments during assignments.

Education

High School Diploma -

Hialeah High School
Hialeah
06-2014

Skills

  • Financial oversight
  • Sales strategy development
  • Problem solving
  • Effective communication
  • Customer service
  • Automotive industry
  • Strong negotiation skills
  • Relationship building
  • Team collaboration
  • Leadership development
  • Risk mitigation

Certification

  • AFIP Certified Professional

Languages

English
Full Professional
Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Sales Manager

Gainesville GMC/ Morgan Auto Group
08.2025 - Current

Finance and Insurance Manager

Central Florida CDJR/Morgan Auto Group
04.2025 - 08.2025

Finance Manager

Al Hendrickson Toyota / Morgan auto Group
03.2023 - 04.2025

Internet Sales Manager

Toyota of Hollywood
06.2021 - 03.2023

Sales Associate

Toyota of Hollywood
01.2019 - 05.2021

Soldier

US Army
12.2013 - 12.2018

High School Diploma -

Hialeah High School
Lazaro Morales