Lenin Riera
Lawrenceville
Summary
Business Development Specialist with strong expertise in collision paint techniques and automotive refinishing. Skilled in identifying business opportunities, building client relationships, and delivering tailored solutions for body shops, distributors, and aftermarket service providers. In-depth knowledge of refinishing products, application processes, and industry standards. Results-driven, with a strategic approach that blends technical insight and commercial acumen to drive market growth.
Overview
25
25
years of professional experience
Work History
Business Development Specialist
ROBERLO USA
04.2023 - Current
- Automotive Collision Technician with a focus on Business Development, experienced in repair, refinishing, and commercial strategy. Currently responsible for identifying and acquiring new clients, body shops, collision centers, and distributors, to expand the customer base.
- Provides technical support, conducts product demonstrations, and trains technical staff on paint systems, application techniques, and proper use of equipment. Builds strong client relationships by understanding operational needs and offering tailored solutions.
- Works closely with sales and product development teams to introduce new solutions to the market, gather customer feedback, and refine strategies. Analyzes market trends and competitor activity to maintain a competitive edge.
- A hybrid role that combines technical expertise with business vision to generate value and support sustainable growth.
Collision Repair and Paint
Lenny’s Autobody LLC
01.2021 - Current
- Inspected vehicles to identify and document repair needs.
- Prepared cost estimates for vehicle repairs and provided detailed documentation for customer review.
- Reassembled and replaced parts to complete body repairs.
- Applied body filler, primers and others materials prior to painting.
- Prepare, mask and paint.
Collision Repair and Paint
Ricky’s Automotive And Collision
12.2016 - 12.2020
- Repaired vehicles by applying proprietary tools, materials and methods.
- Installed and removed body panels, doors and fenders of vehicles to access areas of repair.
- Reassembled and replaced parts to complete body repairs.
- Applied filler, primer and other materials prior to painting.
- Prepare, mask and paint.
Auto Polish, Prepare and Mask for Painting
WS Auto Services LLC
03.2016 - 12.2016
- Followed painter's directions for product application.
- Primed surfaces evenly prior to painting allowing paint to be applied evenly.
- Prepared different paintable surfaces prior to product application.
- Masked, covered or otherwise protected non-paintable surfaces.
- Refinish vehicles after being sprayed.
Sales Representative
Importadora Roliven, C.A
11.2010 - 02.2016
- Drove store revenue by offering customers accessories and related purchases to complete selections.
- Consulted with businesses to supply accurate product and service information.
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Maintained current knowledge of evolving changes in marketplace.
- Selected correct products based on customer needs, product specifications and applicable regulations.
Sales Representative
Globos Mara, C.A
04.2000 - 11.2010
- Served customers with knowledgeable, friendly support at every stage of purchasing.
- Quoted prices, credit terms and other bid specifications.
- Negotiated contracts with clients and developed relationships with key personnel.
- Negotiated prices, terms of sales and service agreements.
- Consulted with businesses to supply accurate product and service information.
Education
Associate Degree in Accounting - Accounting Technician
Colegio Universitario Dr. Rafael Belloso Chacin
Maracaibo Venezuela 07.2007
High School Diploma -
Unidad Educativa La Milagrosa
Maracaibo Venezuela 09.1999
Skills
- Customer Retention Abilities
- Product Merchandising and Distribution
- Product and Service Knowledge
- Interpersonal Communication Skills
- Strategic Planning
- Negotiation Tactics
Timeline
Business Development Specialist
ROBERLO USA
04.2023 - Current
Collision Repair and Paint
Lenny’s Autobody LLC
01.2021 - Current
Collision Repair and Paint
Ricky’s Automotive And Collision
12.2016 - 12.2020
Auto Polish, Prepare and Mask for Painting
WS Auto Services LLC
03.2016 - 12.2016
Sales Representative
Importadora Roliven, C.A
11.2010 - 02.2016
Sales Representative
Globos Mara, C.A
04.2000 - 11.2010
Associate Degree in Accounting - Accounting Technician
Colegio Universitario Dr. Rafael Belloso Chacin
High School Diploma -
Unidad Educativa La Milagrosa
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