Lennox Lamar
Atlanta
Summary
Dynamic professional with a proven track record of enhancing outcomes through data-driven insights. Skilled in data analysis and cross-functional collaboration, I excel in delivering actionable strategies that drive performance and engagement. Passionate about leveraging analytics and problem-solving to support data-informed business decisions and process improvements.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Graduate Assistant
Georgia State University
Atlanta
08.2024 - Current
- Collaborated with athletic administration to analyze program performance data, identifying areas for improvement and recommending data-driven solutions to enhance efficiency.
- Presented data-driven insights in collaboration with athletic administration, resulting in a 15% improvement in student-athlete academic eligibility rates over two semesters.
- Led 10+ workshops and events reaching over 300 student-athletes, supporting performance development and increasing compliance understanding by 40%, measured via post-event surveys.
Manager
Anthony Coreleone Auto Detailing
Atlanta
01.2022 - Current
- Boosted customer retention by 20% through the implementation of a loyalty program informed by customer behavior analysis and purchase patterns.
- Generated weekly performance reports that enabled senior management to make informed decisions, contributing to a 12% increase in quarterly sales.
- Coordinated scheduling for van assignments and operations, optimizing workflow, and ensuring services on time.
Digital Marketing Associate
Wagner College MBA Program
Staten Island
02.2024 - 06.2024
- Launched Wagner College's MBA's first Google Ads campaign, resulting in a 40% increase in program inquiries within the first 60 days.
- Improved ad click-through rate by 28% through strategic keyword bidding and A/B testing of display and search ads.
- Delivered weekly performance dashboards and actionable insights to senior management, helping to guide marketing budget allocations and future strategy.
Marketing Intern
Staten Island Chamber of Commerce
Staten Island
05.2023 - 09.2023
- Assisted in maintaining a portfolio of over 150 business contacts using CRM tools to track interactions, follow-ups, and relationship milestones, resulting in a 25% increase in partner engagement.
- Conducted market research and data analysis to identify industry trends and customer insights, providing valuable information to support business development initiatives.
- Created and distributed promotional print materials for events and customer engagement.
Education
MBA - Business Analytics
Georgia State University, J. Mack Robinson College of Business
Atlanta, GA12-2025
Bachelor of Science - Business Administration, Concentration: Marketing
Wagner College
Staten Island, NY05.2024
Skills
- Microsoft Office Suite
- Data analysis and visualization: Tableau, Excel
- Business intelligence tools: SQL, Google Analytics, Salesforce
- Digital marketing: Google Ads, SEO, A/B testing
- Problem solving
- Communication: verbal and written
- Cross-functional collaboration
- Project management
Certification
- Google Data Analytics Certification, 2024
- Microsoft Office Specialist: Excel Associate, Certiport, 2020
- Semrush Academy Digital Marketing Certification, 2024
Extracurricular Activities
NCAA Division 1 Football, 2020-2024
Member of The National Association of Black Accountants, 2024-Current
Leadership Committee for Wagner College Football Team, 2022-2024
Be The Match, Staten Island, NY, 2020-2024
The National Society of Leadership & Success, 2020-2024
Atlanta Community Food Bank Volunteer, 2016-2020
Student-Athlete Advisory Committee at Wagner College,2021-2024
Hunger Walk ATL Participant, 2015-2018
Timeline
Graduate Assistant
Georgia State University
08.2024 - Current
Digital Marketing Associate
Wagner College MBA Program
02.2024 - 06.2024
Marketing Intern
Staten Island Chamber of Commerce
05.2023 - 09.2023
Manager
Anthony Coreleone Auto Detailing
01.2022 - Current
MBA - Business Analytics
Georgia State University, J. Mack Robinson College of Business
Bachelor of Science - Business Administration, Concentration: Marketing
Wagner College
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