Leon Anderson
Sharpsburg
Summary
Accomplished leader with a proven track record at Southern Gym Supply, adept in tactical implementation and fostering team leadership. Drove significant growth by differentiating products and optimizing revenue opportunities. Excelled in creating high-performing teams and implementing strategic sales training, achieving top-tier sales performance. Skilled in cost control and event planning, consistently exceeding targets.
Overview
38
38
years of professional experience
Work History
President
Southern Gym Supply
08.2014 - Current
- Spearheaded strategic direction and operational leadership, driving growth in a competitive e-commerce marketplace.
- Successfully marketed and sold Turnkey 24 Hour Private Label Gym Packages.
- Oversaw Finance & Insurance (F&I) operations, ensuring streamlined financial processes and optimizing revenue opportunities.
- Designed and Implemented comprehensive sales training programs, resulting in measurable improvements in team performance and customer satisfaction.
- Conducted targeted operations training to enhance efficiency and productivity across all levels of the organization.
- Developed strategies to differentiate products in a crowded market, leveraging unique branding and customer engagement techniques.
- Built and led high-performing teams, fostering a culture of excellence, accountability, and innovation.
Sales Manager
GymCrafters
12.2010 - 08.2014
- Spearheaded strategic direction and operational leadership, driving growth in a competitive e-commerce marketplace.
- Successfully marketed and sold Turnkey 24 Hour Private Label Gym Packages.
- Oversaw Finance & Insurance (F&I) operations, ensuring streamlined financial processes and optimizing revenue opportunities.
- Designed and Implemented comprehensive sales training programs, resulting in measurable improvements in team performance and customer satisfaction.
- Conducted targeted operations training to enhance efficiency and productivity across all levels of the organization.
- Developed strategies to differentiate products in a crowded market, leveraging unique branding and customer engagement techniques.
- Built and led high-performing teams, fostering a culture of excellence, accountability, and innovation.
Sales Manager
Thermal Shield Windows
09.1998 - 01.2010
- Managed a sales team of 8 representatives across Lenawee, Washtenaw, and Monroe counties, consistently exceeding regional sales quotas and revenue targets.
- Led the team to achieve high performance by providing daily coaching, mentoring, and performance feedback, fostering a culture of accountability and success.
- Developed and implemented strategic sales plans for the assigned counties, targeting residential clients and driving market share growth in the highly competitive window and sunroom industry.
- Conducted regular sales training sessions to ensure product knowledge and sales techniques were aligned with company standards and best practices.
- Successfully negotiated and closed high-value contracts, ensuring the timely and profitable installation of windows and sunrooms for residential customers.
- Drove brand awareness in the region through local networking, home improvement expos, and targeted marketing initiatives, expanding the company's presence in Southeast Michigan.
Regional Sales Manager
Dynamic Fitness Promotions
08.1992 - 07.1998
- Spearheaded cold calling and client enrollment initiatives, successfully securing partnerships with gyms and fitness centers nationwide.
- Recruited, hired, and trained 15+ sales representatives per location, fostering a high-performing team environment across multiple regions.
- Consistently ranked in the top tier of sales teams year-over-year, exceeding sales targets and KPIs.
- Developed and executed targeted marketing and sales strategies that resulted in increased visibility and client acquisition for fitness centers across the U.S.
- Managed and optimized regional marketing campaigns, driving brand awareness and growing client base for partner gyms and fitness facilities.
- Provided ongoing leadership, mentorship, and performance coaching to ensure the professional development and success of all sales team members.
- Coordinated cross-functional efforts between sales, marketing, and operations teams to ensure seamless implementation of growth strategies.
- Built and maintained long-term client relationships, providing customized solutions to meet the unique needs of each fitness center.
Sales Manager
Winners Pontiac Toyota GMC Truck
02.1990 - 03.1992
- Managed the closing desk, overseeing the final stages of vehicle sales transactions, ensuring seamless paperwork, customer satisfaction, and timely deal closure.
- Sold Finance & Insurance (F&I) products, including vehicle warranties, gap insurance, paint protection, and extended service contracts, consistently exceeding F&I revenue targets.
- Trained and mentored sales team members on sales techniques, product knowledge, and customer service best practices, resulting in improved team performance and higher closing ratios.
- Collaborated with dealership leadership to develop and implement sales strategies that increased overall sales volume and dealership profitability.
- Provided guidance to staff on overcoming objections, handling difficult customers, and maximizing upselling opportunities to increase revenue per sale.
- Played a key role in dealership promotions and events, driving foot traffic and generating new leads to boost sales performance.
Sales Representative
Adrian Ford Lincoln Mercury
07.1986 - 12.1989
- Consistently exceeded sales targets by selling 20+ vehicles per month, achieving recognition as a top performer in the dealership.
- Developed strong customer relationships through exceptional service, leading to high levels of customer satisfaction, repeat business, and referrals.
- Expertly presented and demonstrated Ford, Lincoln, and Mercury models, tailoring product recommendations to meet the specific needs and preferences of each customer.
- Utilized a consultative sales approach to understand customer requirements, resulting in successful upselling of add-ons, extended warranties, and financing options.
- Maintained in depth knowledge of vehicle features, industry trends, and competitive offerings, ensuring customers received accurate and relevant information to make informed purchasing decisions.
- Followed up with leads and prospects to build a robust pipeline, converting inquiries into successful sales.
Education
Associate of Arts - Communications
Hesser College
Manchester, NH06-1995
Skills
- Proven Sales Manager
- Cost control
- Team leadership
- Event planning
- Excellent communication skills
Timeline
President
Southern Gym Supply
08.2014 - Current
Sales Manager
GymCrafters
12.2010 - 08.2014
Sales Manager
Thermal Shield Windows
09.1998 - 01.2010
Regional Sales Manager
Dynamic Fitness Promotions
08.1992 - 07.1998
Sales Manager
Winners Pontiac Toyota GMC Truck
02.1990 - 03.1992
Sales Representative
Adrian Ford Lincoln Mercury
07.1986 - 12.1989
Associate of Arts - Communications
Hesser College
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