LISA C. WILLIAMS
Atlanta
Summary
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
National Sales Assistant
TEGNA
05.2022 - Current
- Responsibilities include daily interaction with agencies and station counterparts
- Order entry, maintenance of client schedules, regular tracking of client audience delivery, developing presentations, and providing a high level of customer service
- Resolving discrepancies in a timely manner
- Provide overall support to the sales organization
Senior Copy Coordinator
Sinclair Broadcasting Group
10.2020 - 05.2021
- Maintain an orderly filing system
- Verify receipt of traffic instructions for upcoming media buys with emphasis on working ahead to allow adequate time to research missing items
- Enter traffic instructions in the traffic system while ensuring accuracy
- Demonstrate excellent customer service approach with internal Traffic (SASO) Hubs, sales teams and clients
- Enhanced operational workflows by maintaining well-organized documentation systems and updating records accurately as needed
- Developed internal requirements and standards to minimize regulatory risks and liability across programs.
Local Sales Assistant
WAGA-TV
01.2020 - 06.2020
- Established strong relationships with key local businesses, fostering long-term partnerships and repeat business.
- Resolved customer issues promptly, maintaining high levels of satisfaction throughout the buying process.
- Maintained accurate records of all transactions in line with company policies while also adhering to any legal requirements.
Traffic Coordinator
WABE-FM
11.2004 - 01.2018
- Process contracts and copy and enter information into traffic database
- Setup and maintain daily program bins with the appropriate program logs, cue sheets and other program-related information announcers/operators will need for air shifts
- Prepare, edit, print, and assemble daily logs
- Communicate and resolve any underwriting copy and/or contract discrepancies which also include scheduling underwriting make goods
- Download and import weekly NPR Newscast Funding Credits for the program logs
Education
B.A. - Radio, Television and Film
Clark Atlanta University
Atlanta, Georgia05.1998
Skills
- Client relationship management
- Work prioritization
- Time management
- Problem-solving
- Multitasking
- Effective communication
- Adaptability and flexibility
- Notary public
- File and records management
- Legal research skills
- LexisNexis
Certification
- Paralegal Certification, Emory Continuing Education - 2020-2022
Languages
Spanish
Professional Working
Timeline
National Sales Assistant
TEGNA
05.2022 - Current
Senior Copy Coordinator
Sinclair Broadcasting Group
10.2020 - 05.2021
Local Sales Assistant
WAGA-TV
01.2020 - 06.2020
Traffic Coordinator
WABE-FM
11.2004 - 01.2018
B.A. - Radio, Television and Film
Clark Atlanta University
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