Summary
Overview
Work History
Education
Skills
Timeline
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LISA MORAN

GRAYSON

Summary

Sales and Business Operations Executive with over 26 years of experience driving growth in diverse sectors such as apparel, furniture, gifts, home decor, beauty, promotional and medical. Proven expertise in strategic planning and client retention, fostering strong partnerships with C-Suite executives and cross-functional teams. Committed to implementing innovative strategies that ensure sustained business success and market leadership. Extensive experience managing relationships across multiple sales channels including mass retail, specialty retailers, and hospitality.

Overview

26
26
years of professional experience

Work History

DIRECTOR OF BUSINESS DEVELOPMENT- APPAREL, GIFTS & DRINKWARE

Kerusso
Atlanta
10.2022 - Current
  • Drive strategic growth, boosting sales in apparel, gifts, and drinkware sectors.
  • Forge partnerships to broaden market reach and enhance client engagement.
  • Implement data-driven strategies to achieve measurable revenue growth.
  • Oversee team coordination to optimize operations & enhance efficiencies.
  • Assess market trends to uncover new opportunities.
  • Direct cross-functional-functional teams in opportunities and address potential risks.
  • Orchestrate seamless coordination between product development and market deployment teams, enhancing go-to market strategies.
  • Innovate new business development methodologies by merging market intelligence with strategic planning.
  • Achieved remarkable 223% growth in QVC business within one year.

VP SALES

The Genesis Group Unlimited Inc.
Atlanta
01.1999 - Current
  • Company Overview: Sales & Marketing Firm for CPG, HBC, & Food & Beverage
  • Manage $35M business portfolio, driving growth in multiple sectors.
  • Transform market insights into actionable sales strategies, enhancing product positioning and customer engagement across diverse industry verticals.
  • Spearhead business development initiatives across beauty, textiles, and gift sectors, leveraging industry expertise to analyze market dynamics and competitive landscapes to optimize product positioning, resulting in substantial revenue growth across multiple verticals.
  • Formulate consultative sales strategies, distribution & go to market understanding.
  • Lead nationwide tradeshows, working alongside US Sales Reps in Atlanta, Dallas, Las Vegas, NY, LA.
  • Sales & Marketing Firm for CPG, HBC, & Food & Beverage

VP SALES

Pure Drinkware
Buford
06.2020 - 09.2022
  • Oversaw a sales pipeline exceeding $6 million, leading sales strategy initiatives that boosted revenue through innovative market approaches and strengthened client relationships.
  • Improved brand visibility, resulting in sales growth by securing five new national accounts within the first year of employment.
  • Established efficient sales processes that enhanced team productivity and customer satisfaction, while spearheading go-to-market strategies that expanded into new channels and categories.
  • Recruited, trained, and mentored two direct reports and over 100 independent national sales representatives.
  • Achieved over 125% year-over-year growth with key account retailers. Hobby Lobby, Nordstrom, AAFES, Boot Barn, & Others

KEY ACCOUNT EXECUTIVE - TABLETOP, HOUSEWARES

Base Brands
Atlanta
06.2019 - 06.2020
  • Oversaw $12M book of business, increasing revenue by 200% through strategic partnerships @ the executive level.
  • Expanded market share with targeted sales and marketing strategies, resulting in 35% growth during COVID.
  • Established three national accounts, significantly enhancing sales with leading retailers.
  • Worked Collaboratively with various departments to improve brand visibility and omni-channel sales.
  • Discovered new market opportunities, generating $2M in revenue with a key retailer.
  • Led market expansion initiatives through strategic retailer partnerships, securing contracts with major chains including HEB, Kroger, Fred Meyer, Nordstrom, Sams Club, Walmart and Bed Bath & Beyond.
  • Initiated expansion into untapped markets through strategic account acquisition, fostering lasting relationships with national retail chains.

NATIONAL SALES DIRECTOR- CPG-GIFTS- PROMOTIONAL

Aspen Brands
Duluth
03.2016 - 06.2020
  • Oversaw $5M sales pipeline, driving growth for 2000+ wholesale accounts.
  • Acknowledged as a leading sales performer, achieving an 85% improvement in key performance indicators.
  • Managed national tradeshows, elevating brand visibility across major cities in the United States.
  • Recruited and trained over 100+ sales representatives through data-driven strategies.
  • Established strategic partnerships, optimizing the sales’ teams capabilities and performance metrics.

Education

BUSINESS MANAGEMENT -

St. Leo University
Va. Beach VA

Skills

  • Account and brand management
  • Business development and client retention
  • Strategic planning and team building
  • Sales leadership and P&L management
  • Supply chain management
  • Microsoft Office proficiency
  • Retail mathematics
  • Presentation delivery skills
  • Customer relationship management

Timeline

DIRECTOR OF BUSINESS DEVELOPMENT- APPAREL, GIFTS & DRINKWARE

Kerusso
10.2022 - Current

VP SALES

Pure Drinkware
06.2020 - 09.2022

KEY ACCOUNT EXECUTIVE - TABLETOP, HOUSEWARES

Base Brands
06.2019 - 06.2020

NATIONAL SALES DIRECTOR- CPG-GIFTS- PROMOTIONAL

Aspen Brands
03.2016 - 06.2020

VP SALES

The Genesis Group Unlimited Inc.
01.1999 - Current

BUSINESS MANAGEMENT -

St. Leo University

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