Lori Morgan

Achieved company goals by selling jobs and optimizing the use of in-house and inter-company assets such as plasma cutting equipment, saws, press brakes, laser machines, and angle/beamlines

• Identified areas of improvement in operational workflows to reduce overtime, debits/credits, dead inventory and transportation costs
• Expanded division capabilities by identifying growth opportunities to gain market share through partnerships with customers and vendors
• Built relationships with customers to establish long-term business growth.
• Drove sales by developing multi-million dollar contract sales.
• Managed accounts to retain existing relationships and grow share of business.
• Coached and promoted high-achieving employees to fill leadership positions

• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.

• Increased market share with strategic business development efforts, expanding into untapped markets such as Nuclear Power Plants and port/crane renovations and/or relocations along the east coast, Texas, Bahamas and Puerto rico
• Conducted market research to identify customer needs and adjusted product offerings accordingly, increasing customer satisfaction.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Established team priorities, maintained schedules and monitored performance.

• Answered customers' questions regarding products, prices, and availability.
• Increased sales revenue by building strong relationships with clients and providing insightful product recommendations.
• Enhanced customer satisfaction through attentive service, addressing concerns promptly, and offering tailored solutions.
• Maintained up-to-date knowledge of available products to best serve customers and maximize sales potential.