Lucy Hughes
Macon
Summary
Dynamic Marketing and Events Manager with proven expertise at Visit Macon in project management and vendor negotiation. Successfully orchestrated high-impact events, enhancing brand visibility and engagement. Proficient in social media management and content creation, driving audience interaction and fostering community relationships. Adept at managing budgets and cultivating strategic partnerships.
Overview
3
3
years of professional experience
Work History
Marketing and Events Manager
Visit Macon
Macon
09.2023 - Current
- Collaborated with sponsors to create sponsored content that aligned with their brand messaging.
- Provided leadership in managing multiple projects simultaneously under tight deadlines.
- Organized venues, budgets, guest lists, catering and event timelines.
- Scheduled posts across multiple social media accounts using scheduling tools.
- Assisted in executing press, influencer and consumer events to meet KPIs.
- Cultivated influencer and blogger outreach program to build active brand ambassador network.
- Negotiated contracts with vendors, securing favorable terms and cost-effective services for event essentials.
Media Liaison Intern
Fuller Center Bicycle Adventure
Americus
05.2023 - 08.2023
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
- Engaged with the online community, responding to comments and messages to foster a positive brand image.
- Coordinated positive media interviews and events sponsorships.
- Used editing and graphic design tools to create content and visuals for social channels.
- Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
Sports Marketing Intern
Georgia College
Milledgeville
02.2022 - 05.2023
- Edited video footage captured at game days or special events into short clips suitable for digital platforms.
- Created content for social media campaigns to promote team events and activities.
- Organized promotional events such as press conferences, giveaways, and game-day activities.
- Supported the creation of marketing materials, including brochures, flyers, and online content.
Education
Bachelor of Arts - Marketing And Communications
Georgia College And State University
Milledgeville, GA05-2023
Skills
- Event planning
- Project management
- Budget management
- Social media management
- Content creation
- Vendor negotiation
- Proficient in adobe suite
Timeline
Marketing and Events Manager
Visit Macon
09.2023 - Current
Media Liaison Intern
Fuller Center Bicycle Adventure
05.2023 - 08.2023
Sports Marketing Intern
Georgia College
02.2022 - 05.2023
Bachelor of Arts - Marketing And Communications
Georgia College And State University
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