Manasa Varakala
Cumming
Summary
Salesforce Developer with 8+ years of experience, including 5+ years specializing in Salesforce platform development and 3 years in Java full-stack engineering. Proven expertise in designing and delivering scalable CRM solutions across Sales and Service Cloud using Apex, Lightning Web Components (LWC), Aura, and platform configuration.
Strong background in building enterprise-grade integrations using REST APIs, event-driven architecture, and cloud-native solutions on AWS. Experienced in optimizing business processes through Flows, automation frameworks, and secure data access models.
Demonstrated ability to work in Agile environments, contribute to end-to-end delivery, and collaborate with cross-functional teams to build high-performance, scalable, and user-centric applications.
Overview
10
10
years of professional experience
Work History
Salesforce Developer
Macy’s
05.2025 - Current
- Developed reusable, responsive Lightning Web Components (LWC) and Aura components, improving user experience and streamlining workflows.
- Built custom business logic with Apex classes, triggers, and batch processing, optimizing performance and ensuring compliance with governor limits.
- Integrated Lightning components with Visualforce using Lightning Out, supporting hybrid UI use cases.
- Customized standard and custom objects, including Accounts, Contacts, and Activities, to align with business processes.
- Designed and implemented scalable Salesforce solutions by translating business requirements into technical architecture and process flows.
- Developed dynamic reports and dashboards to provide real-time insights for stakeholders.
- Acted as both Salesforce Administrator and Developer, managing configurations, security, and enhancements.
- Conducted user training sessions and demos, providing production support for new feature rollouts to enhance user adoption.
Salesforce Developer
Feuji, Inc.
03.2020 - 04.2024
- Delivered end-to-end Salesforce implementations across Sales Cloud and Service Cloud, customizing objects, workflows, and UI components.
- Developed and maintained Apex classes, triggers, and batch jobs for complex business logic and high-volume data processing.
- Engineered scalable automation solutions using Flows, workflow rules, and approval processes to enhance operational efficiency.
- Integrated Salesforce with external systems using REST APIs, enabling seamless data exchange and system interoperability.
- Managed data migration and bulk operations with Data Loader and ETL processes, ensuring data integrity and system reliability.
- Designed and enforced a robust security model using roles, profiles, permission sets, and sharing rules.
- Optimized SOQL/SOSL queries and application performance to meet scalability requirements.
- Implemented CI/CD practices using Git-based version control and deployment strategies.
- Collaborated with cross-functional teams in Agile environments via Jira, Confluence, and Rally to deliver project milestones effectively.
- Provided user training, documentation, and ongoing support to improve system adoption.
- (Client: AGCO Corporation)
Salesforce Administrator
Wells Fargo
04.2019 - 03.2020
- Administered and configured Salesforce Sales Cloud and Service Cloud environments to support customer service and business operations.
- Created and maintained users, roles, profiles, permission sets, and sharing rules to ensure secure and role-based access to data.
- Configured case assignment rules, escalation rules, queues, and auto-response rules to streamline case management and enhance SLA compliance.
- Automated business processes with workflow rules, process builder, approval processes, and early-stage Salesforce flows, minimizing manual effort and increasing operational efficiency.
- Customized standard and custom objects, page layouts, record types, validation rules, and related lists based on business requirements.
- Managed data quality and integrity through duplicate management, validation controls, data imports/exports, and bulk updates using Data Loader.
- Developed and maintained reports and dashboards to provide actionable insights for business users and management teams.
- Supported Email-to-Case and Web-to-Case configurations to automate customer inquiry intake and improve response tracking.
- Assisted in sandbox management, deployment coordination, user acceptance testing (UAT), and production support activities.
- Collaborated with business stakeholders, developers, and support teams in Agile/Scrum environments to gather requirements and deliver enhancements.
- Delivered end-user support through training sessions, troubleshooting, and documentation to enhance Salesforce adoption and usability.
- Monitored system performance, identified configuration issues, and implemented enhancements to improve platform stability and user experience.
Java Full Stack Developer
General Motors
Roswell
07.2016 - 03.2019
- Migrated legacy monolithic systems to microservices architecture with Spring Boot, enhancing system modularity and maintainability.
- Designed and developed scalable RESTful APIs for backend services.
- Built responsive front-end applications with React.js and Angular, improving user experience and engagement.
- Implemented real-time data streaming using Kafka and messaging systems like IBM MQ.
- Deployed applications using Docker and Kubernetes, improving scalability and reliability.
- Contributed to CI/CD pipelines and code reviews within Agile framework, streamlining deployment processes and ensuring code quality.
- Roswell, GA
Education
M.S. - Software Engineering
International Technological University
San Jose, CAB.Tech - Computer Science & IT
Jawaharlal Nehru Technological University
Hyd,IndiaSkills
- Apex
- Triggers
- Lightning Web Components (LWC)
- Aura Components
- Visualforce
- SOQL
- SOSL
- Flows
- Process Builder
- Reports & Dashboards
- Security Model (Roles, Profiles, Permission Sets, Sharing Rules)
- REST/SOAP APIs
- JSON
- Platform Events
- Java
- J2EE
- Spring Boot
- Microservices
- Salesforce CLI
- VS Code
- Git
- Eclipse
- Data Loader
- Demand Tools
- Agile
- Scrum
Timeline
Salesforce Developer
Macy’s
05.2025 - Current
Salesforce Developer
Feuji, Inc.
03.2020 - 04.2024
Salesforce Administrator
Wells Fargo
04.2019 - 03.2020
Java Full Stack Developer
General Motors
07.2016 - 03.2019
M.S. - Software Engineering
International Technological University
B.Tech - Computer Science & IT
Jawaharlal Nehru Technological University