Marche Reid
Atlanta
Summary
Dynamic hospitality sales and catering professional with a strong track record of generating multi-million-dollar revenue growth. Expertise in developing innovative sales strategies and fostering strategic partnerships across various markets, leading to enhanced client engagement and satisfaction. Proven ability to manage cross-functional teams for seamless event execution.
Overview
9
9
years of professional experience
Work History
Director of Catering
The Westin Atlanta Perimeter North
Atlanta
12.2025 - Current
- Consistently exceeded quarterly banquet and catering revenue budgets by an average of 9.86%, generating approximately $428,000 in quarterly revenue through strategic business development, account management, and proactive sales initiatives.
- Lead catering sales efforts for corporate meetings, weddings, galas, and social events while managing the complete sales cycle.
- Develop revenue strategies, forecasts, and sales plans to maximize catering and banquet revenue.
- Built and maintained relationships with corporate clients, event planners, community organizations, and repeat customers to drive repeat business.
- Exceeded client expectations through consultative selling and tailored event planning, enhancing overall client satisfaction.
- Negotiated contracts and coordinated with culinary, banquet, and operations teams to ensure seamless event execution.
Senior Sales Manager
Twelve Hotels, Marriott Autograph Collection
04.2023 - 11.2025
- Exceeded $9M revenue budget while building strategic partnerships in corporate, SMERF, film, and entertainment markets.
- Established key relationships with Tyler Perry Studios and Trilith Studios, enhancing market presence.
- Developed innovative sales strategies, resulting in increased occupancy and revenue growth.
Dual Director of Catering & Events
Twelve Hotels, Marriott Autograph Collection
01.2021 - 04.2023
- Directed catering and event operations for 50+ large-scale events annually.
- Expanded luxury corporate retreat and conference business, increasing client engagement and satisfaction.
- Managed key accounts including Microsoft, Google, and Emory Healthcare, fostering long-term partnerships and repeat business.
Food & Beverage Manager
Embassy Suites Midtown Atlanta
Atlanta
05.2017 - 12.2020
- Enhanced F&B revenue and optimized labor and food costs through targeted operational improvements.
- Led 60+ associates in daily food & beverage operations, ensuring seamless service delivery.
- Ensured health and safety compliance, contributing to a safe dining environment.
Education
Bachelor of Science - Business Administration And Management
Georgia State University
Atlanta,GA04-2021
Skills
- Event coordination
- Hotel sales
- Business development
- Corporate meetings and social events
- Revenue management and forecasting
- Client relationship management
- Property management systems (PMS)
- Micros POS and Delphi
Personal Information
Title: Director of Catering
Accomplishments
- Manager of the Quarter Q2 2025
- Top Seller for the Quarter Q4 2025
Timeline
Director of Catering
The Westin Atlanta Perimeter North
12.2025 - Current
Senior Sales Manager
Twelve Hotels, Marriott Autograph Collection
04.2023 - 11.2025
Dual Director of Catering & Events
Twelve Hotels, Marriott Autograph Collection
01.2021 - 04.2023
Food & Beverage Manager
Embassy Suites Midtown Atlanta
05.2017 - 12.2020
Bachelor of Science - Business Administration And Management
Georgia State University