Marco Antonio Cruz
Acworth
Summary
Motivated sales professional with considerable experience managing sales and interacting with customers. Adept at applying knowledge of the auto industry to generate revenue, increase sales, and maintain high retention. Proficient in the use of industry standard software applications to track inventory and customer data. Specialize in effectively closing sales with the ability to courteously handle customer service issues.
Overview
29
29
years of professional experience
Work History
BDC/Purchasing Manager
CarBuyer USA
04.2021 - Current
- Staff Management:Recruit, hire, and train new BDC representatives.
Assign tasks and manage daily operations of the BDC team.
Conduct performance reviews and provide coaching to BDC staff. - Sales Lead Generation:Develop strategies to capture and nurture leads from various sources like online inquiries, phone calls, and social media.
Set goals and quotas for inbound and outbound calls to achieve sales targets.
Monitor call quality and customer interactions to ensure a positive experience. - Appointment Scheduling:Qualify leads and schedule appointments with sales representatives based on customer needs.
Manage no-show appointments and implement strategies to reschedule customers. - Data Analysis and Reporting:Track key performance indicators (KPIs) like lead conversion rates, appointment scheduling success, and customer satisfaction.
Analyze sales data to identify trends and areas for improvement.
Generate reports for dealership management to demonstrate BDC effectiveness. - Customer Relationship Management:Maintain open communication with customers throughout the sales process.
Address customer concerns and provide excellent customer service.
Follow up with potential customers to nurture relationships.
General Sales Manager
Perry Valley Dodge
01.2016 - 01.2020
- Over seeing what the desk and finance managers do, BDC, buying, hiring and making sure that all the store needs when it comes to sales personnel, business office, and service on cars, internet, marketing and customer service
- Got tasks done correctly and in a timely manner
- Established monthly productivity goals and worked with the sales team to meet such goals
- Prepared sales staff work schedules
- Worked with sales associates to close sales
General Sales Manager
Acura of Riverside
01.2012 - 01.2016
- GSM, Desk Manager, Finance, Customer Service, employee development and training
- Prepared sales contracts and handled all invoicing
- Tracked monthly expenses and revenues and prepared reports detailing these stats
- Ensured that vehicle work was performed according to warranty specifications
- Assisted with the preparation of monthly sales projections
- Ensured that an optimal level of customer service was provided
- Maintained inventory of available vehicles
- Updated database of available parts and supplies
F & I/Sales Manager
Valley Hi Toyota
01.1996 - 01.2012
- Started from sales then progressed to Internet Manager, ASM, Sales Manager, Used Car Manager, F&I Director
- Prepared sales reports and monthly revenue reports
- Prepared vehicle maintenance records
- Documented warranty information on available vehicles
- Held weekly staff meetings
- Maintained ongoing communications with customers
- Addressed customer service issues
Education
Skills
- Bilingual - English & Spanish
- General Manager
- General Sales Manager
- Finance Director
- Internet Sales Director
- BDC
- Wholesale Purchasing/Negotiating
- Customer Service
- Multi-Tasking
- Detail-Oriented
- Team Player
- Product Knowledge
- Solutions Oriented
- Solid grasp of Dealership Operations
- Motivate and Manage a Sales Staff
- Strategic Sales Knowledge
- Strong Organizational Skills
Timeline
BDC/Purchasing Manager
CarBuyer USA
04.2021 - Current
General Sales Manager
Perry Valley Dodge
01.2016 - 01.2020
General Sales Manager
Acura of Riverside
01.2012 - 01.2016
F & I/Sales Manager
Valley Hi Toyota
01.1996 - 01.2012
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