Marcus Johnson
Americus
Summary
Results-driven leader with over 10 years of experience in public relations and community outreach. Expertise in strategic planning, networking, and media relations, successfully enhancing brand visibility and community engagement through innovative programs and collaborations.
Overview
17
17
years of professional experience
Work History
Director of Volunteer Services
Phoebe Sumter Medical Center
Americus, GA
04.2023 - Current
- Developed volunteer recruitment strategies to enhance community engagement and support for hospital programs.
- Managed training programs for volunteers, ensuring compliance with healthcare regulations and organizational standards.
- Coordinated volunteer schedules, optimizing coverage for various departments and special events within the medical center.
- Fostered relationships with local organizations to expand volunteer outreach and support services offered by the facility.
- Promoted volunteer program through social media platforms.
- Managed more than 40 volunteers by addressing scheduling issues, performance issues and volunteer needs.
- Implemented marketing strategies for Gift Shop to promote seasonal products and increase foot traffic.
- Led community outreach initiatives to foster brand loyalty and enhance local engagement.
Director of Community Relations
Phoebe Sumter Medical Center
Americus, GA
01.2015 - Current
- Developed community outreach programs to enhance public awareness of health services.
- Established partnerships with local organizations to promote wellness initiatives.
- Coordinated health education workshops, improving community engagement and participation.
- Managed social media campaigns, increasing visibility of hospital events and services.
- Conducted assessments of community needs to inform strategic planning efforts.
- Collaborated with healthcare providers to facilitate access to resources for underserved populations.
- Analyzed feedback from community stakeholders to refine outreach strategies and improve outcomes.
- Evaluated the success of community initiatives, making data-driven recommendations for future improvements.
- Developed strategic relationships with local businesses for mutual support and event collaboration.
- Enhanced public image of the organization through successful PR campaigns.
- Coordinated volunteer programs to encourage community involvement in organizational initiatives.
- Collaborated with internal departments to align community relations efforts with overall organizational goals.
- Served as a liaison between the organization and local government agencies, advocating for resources and policy changes that benefit the community served by the organization.
- Managed budgets allocated for community relations activities, ensuring responsible use of funds while maximizing impact on target populations.
- Managed social media channels, increasing brand awareness and engagement within the community.
- Strengthened community partnerships by organizing and executing outreach events.
- Implemented educational workshops for community members, promoting awareness on various topics relevant to their needs.
Director Patient Experience
Phoebe Sumter Medical Center
Americus, GA
01.2015 - Current
- Led strategic initiatives to enhance patient care quality and operational efficiency.
- Developed and implemented policies to ensure compliance with healthcare regulations.
- Oversaw budget management, aligning resources with organizational goals and priorities.
- Collaborated with multidisciplinary teams to improve clinical outcomes and patient satisfaction.
- Analyzed performance metrics, driving continuous improvement in service delivery processes.
- Mentored department leaders, fostering professional development and enhancing team performance.
- Directed community outreach efforts, strengthening partnerships and health education programs.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Resolved customer inquiries efficiently through various communication channels, enhancing satisfaction and loyalty.
- Trained new staff on best practices for customer interactions, promoting consistency in service delivery.
- Analyzed customer feedback to identify trends and recommend improvements for service processes.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Led quarterly customer service meetings to review performance and set goals for improvement.
- Resolved escalated customer issues, restoring confidence in company's commitment to service excellence.
- Analyzed customer service metrics to identify trends and develop strategies for improvement.
- Enhanced customer loyalty by offering personalized solutions tailored to individual needs.
Regional Manager, Marketing & Communications
Phoebe Putney Health System
Albany, GA
11.2013 - 12.2014
- Led regional operations to enhance patient care delivery and operational efficiency.
- Developed strategic initiatives to align departmental goals with organizational objectives.
- Implemented process improvements that streamlined workflows across multiple facilities.
- Mentored and trained staff to foster professional growth and improve team performance.
- Cultivated relationships with community stakeholders to promote health initiatives and services.
Director of Public Relations & Patient Experience
Phoebe Sumter Medical Center
Americus, GA
06.2009 - 10.2013
- Developed and implemented comprehensive communication strategies to enhance hospital visibility and community engagement.
- Managed media relations, fostering positive relationships with local journalists and influencers to promote organizational initiatives.
- Oversaw crisis communication efforts, ensuring timely and accurate information dissemination during critical situations.
- Directed the creation of press releases, promotional materials, and digital content to effectively convey hospital achievements.
- Spearheaded community outreach programs, increasing public awareness of health services and improving patient engagement initiatives.
- Collaborated with leadership to align PR strategies with organizational goals, driving brand consistency across all platforms.
- Enhanced social media presence by creating engaging content that resonated with target audiences.
Education
Bachelor of Science - Marketing
Valdosta State University
Valdosta, GAHigh School Diploma -
Americus High School
Americus, GASkills
- Volunteer retention
- Public relations
- Project management
- Recruitment strategies
- Community relations
- Community networking
- Social media strategy
- Reputation management
- Internal communications
- Media relations
- Networking
- Strategic planning
Accomplishments
- Created an Adopt A Soldier program that received state and nationwide attention
- Helped navigate healthcare organization through a devastating 2007 EF tornado through marketing and public relations skills
- Awarded the key to the city by the Mayor of Americus for my contributions to the community
- Named to Georgia Top 40 under 40 by Georgia Trend magazine
- Recently helped our Gift Shop see a 167% increase in sales
Timeline
Director of Volunteer Services
Phoebe Sumter Medical Center
04.2023 - Current
Director of Community Relations
Phoebe Sumter Medical Center
01.2015 - Current
Director Patient Experience
Phoebe Sumter Medical Center
01.2015 - Current
Regional Manager, Marketing & Communications
Phoebe Putney Health System
11.2013 - 12.2014
Director of Public Relations & Patient Experience
Phoebe Sumter Medical Center
06.2009 - 10.2013
Bachelor of Science - Marketing
Valdosta State University
High School Diploma -
Americus High School