MARGARET SMITH

• Led the setup, optimization,and management of Pinterest campaigns (Promoted Pins, Shopping Ads, Video Ads, Performance + Features) for agency clients in e-commerce and retail, driving a 25% increase in conversion rates and 20% improvement in ROAS

• Utilized Pinterest audience targeting (interest, keyword, personas, actalikes, and retargeting) to effectively reach high - intent users, resulting in 30% growth in engagement and 15% increase in conversions for key clients.

• Supported test and learn agendas, analyzing performance data to identify opportunities for campaign optimization and A/B testing

• Conducted regular account reviews with internal teams and clients, presenting data - driven insights to ensure smooth campaign execution, tracking, and alignment with marketing goals.

• Building strong relationships with marketing agencies and their SMB clients to create and execute advertising campaigns that generate significant revenue growth.
• Managed campaign performance optimization using Tableau to monitor results, refine targeting, and improve ad spend efficiency in consistent overachievement of quarterly sales targets ($89,000+).
• Implemented lower - funnel strategies, leveraging promotions and targeting tactics to drive higher conversions and customer engagement , increasing client retention and ad performance.
• Provided clients with data - driven insights and recommendations to enhance campaign effectiveness, reduce churn, and maximize their ROI.

• Serve as liaison between Spectrum PR clients and Spectrum PR

• Managed public relations efforts, securing positive coverage in industry publications and enhancing company reputation.
• Supported public relations efforts by drafting press releases, coordinating media outreach, and tracking coverage results.