Marissa Ivery
The Coca Cola Company
Atlanta
10
years of professional experience
Marketing insights and measurement leader with 10 years of experience. Global campaign measurement, consumer insights, digital marketing, and brand strategy background across Coca-Cola, Delta Air Lines, Newell Brands, and agency environments; experience spanning 20+ brands, multi-channel campaigns, KPI frameworks, and senior leadership reporting. Strong analytics toolkit including Salesforce Marketing Cloud, Syndicated data, Tableau, SQL, Nielsen, Numerator, Qualtrics, and Generative AI.
Work History
Global Marketing Measurement Senior Manager
3 Years 4 Months- Successfully deployed proprietary communications tracking tool (EXCITE) in India market, replacing expensive and antiquated legacy tracker, resulting in $1M in budgetary savings and globally consistent brand communication evaluation for the market
- Lead global campaign measurement strategy for Africa and India operating units, managing proprietary EXCITE tool to track, evaluate, and optimize multi-channel consumer campaigns across 20+ brands
- Leveraged campaign insights to shape brand and product strategy by delivering quarterly deep dive campaign readouts to key OU stakeholders, identifying wins, opportunities, and recommendations for future campaign optimization
- Directed the end-to-end analytics process for the Fuze Tea Global Charter, partnering with Global Charter leads, Studio X, and Category leaders to define strategic KPIs and create a comprehensive measurement framework. Designed, executed, and generated dynamic, actionable reports, and presented findings to senior leadership.
Senior Analyst Human Insights
7 Months- Leveraged Nielsen, IRI, Numerator platforms to execute day-to-day data insight generation, which includes sales projections/reporting, cross promotion analysis, new product evaluation and ad-hoc analytics requests for over 20+ brands in the Nutrition portfolio. This exploration assisted in the launch of Simply Mixology, Simply Pop, and Simply Spiked adding to the Simply brands +$2B portfolio
- Managed custom research process for Fairlife brand, optimizing packaging, segmenting consumers, and refining brand messaging to inform strategic growth initiatives
- Functioned as internal SME for custom and syndicated data platforms, providing training to brand teams on applying insights for creative, media, and product roadmap decisions.
Delta Sky Club Insights Specialist
2 Years 1 Month- Analyzed and interpreted Delta Sky Club survey, visit, and financial data, in order to provide strategic recommendations/plans of action to key Operations and Finance stakeholders. Such analysis included establishing likelihood to recommend annual goals across all 54 lounge locations, providing daily visit trends and forecasts to finance, and reviewing monthly vendor submitted financials
- Partnered with Consumer Insights and marketing leadership to align acquisition and retention tactics for high-value traveler segments. This analysis revealed inequities in the club experience for high paying customers, eventually leading to the development and addition of 3 Delta One clubs (JFK, LAX and BOS)
- Conducted ad-hoc analysis and provided insights to leadership, while delivering monthly performance reports to the Delta Sky Club team.
- Developed and maintained over 10 data visualizations using Tableau and SQL for internal and external KPI tracking
Digital Marketing Associate Manager
10 Months- Leveraged Google Analytics platform to prepare in depth digital audits for prospective clients. These audits identified gaps in client’s current analytics set up and provided solution recommendations and plan of actions, which led to an avg of 50% increased engagement across all social platforms
- Managed 10+ artist accounts, utilizing social and digital assets to create effective campaigns across all digital platforms
- Collaborated with Account Content Managers to create engaging content for clients using Facebook Ad Studio
Digital Marketing Insights Assistant Manager
1 Year 3 Months- Consulted with CRM team on email deployment cadence, content, and delivery recommendations to optimize engagement
- Responsible for all data related activities, including campaign reporting and ad-hoc analytics requests for all brands including Sharpie, Graco Baby, Crock-pot, Yankee Candle etc.
- Conducted all data-related activities, including campaign reporting and ad-hoc analytics requests for brands such as Sharpie, Graco Baby, Crock-Pot, and Yankee Candle.
- Managed vendor relationships (e.g., Salesforce, Moveable Ink) and ensured integrity of 20 databases across 3 platforms during technical deployments
Global Marketing Knowledge and Insights Specialist/Intern
6 Months- Conducted premiumization meta-analysis using Nielsen and Canadean to assess its role in beverage landscape and identify future premium opportunities within portfolio.
- Supported execution of 5+ major consumer research projects by coordinating with vendors and local insights teams to deliver actionable findings for internal clients; developed formal intern program and established university recruitment relationships across 4 top-tier local marketing programs.
Education
Masters of Marketing - Marketing
Bachelor of Arts - Economics
Skills
Salesforce Marketing Cloud
Predictive Analytics
SQL analysis
Qualtrics
Intermediate SQL
Campaign optimization
Tableau
Market analysis
Strategic planning
Campaign Optimization
Generative AI
Timeline
Global Marketing Measurement Senior Manager
The Coca Cola Company
03.2023 - CurrentRead More
Senior Analyst Human Insights
The Coca Cola Company
08.2022 - 03.2023Read More
Delta Sky Club Insights Specialist
Delta Air Lines
07.2019 - 08.2021Read More
Digital Marketing Associate Manager
Gyrosity Projects
08.2018 - 06.2019Read More
Digital Marketing Insights Assistant Manager
Newell Brands
04.2017 - 07.2018Read More
Global Marketing Knowledge and Insights Specialist/Intern
The Coca Cola Company
10.2016 - 04.2017Read More
Spelman College
Bachelor of Arts from Economics
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Vanderbilt University
Masters of Marketing from Marketing
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