Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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Marshall Hansen

Marshall Hansen

Roswell

Summary

Senior Go-to-Market Onboarding Specialist with expertise in developing and implementing global training programs for customer-facing new hires in a B2B SaaS environment. Proven ability to enhance sales processes, drive operational adoption, and create impactful sales training content. Over 6 years of experience in sales, including account management and renewals, with a strong focus on measurable results.

Overview

6
6
years of professional experience

Work History

Senior Go-to-Market Onboarding & Enablement Specialist

Onetrust
Atlanta
02.2023 - Current
  • Responsible for onboarding experience for Onetrust's global Go-to-Market onboarding program
  • Lead the NAMER onboarding function, which includes the current program strategy, content, and facilitation.
  • Enhance and curate marketing and field content create impactful coaching that translate to new hire success
  • Manage internal and external program relationships and schedule people resources for in-person and virtual trainings
  • Designed and executed scenario-based Salesforce trainings to drive internal SOP adoption for new hires
  • Created KPI tracker to effectively gauge the success of the program by using measuring new hire effectiveness

Senior Sales Enablement Specialist (Operations Enablement)

Onetrust
Atlanta
07.2021 - Current
  • Developed strategy and managed operations of sales systems program which drove adoption of internal processes
  • Owned the design and presentation of live Salesforce, SalesLoft, Zoominfo, and Sales Navigator trainings
  • Created and edited over 30 end-to-end self service instructional videos to directly increase deal cycle speeds
  • Consulted with internal stakeholders to provide key insights that were crucial in innovating and improving processes
  • Built, updated over 70 standard operating procedure documents for self service learning in Onetrust's internal CMS
  • Onboarded digital adoption platform Whatfix and collaborated to create 15 in-system walkthroughs in Salesforce
  • Sole M&A project manager for systems training of over 65 sales associates following two company acquisitions

Account Manager

Onetrust
Atlanta
09.2020 - 07.2021
  • Succeeded in securing 90% customer retention in Q4 while closing business opportunities over $91,000 in value
  • Created and maintain Account Management resource database aimed at facilitating new sales and renewals
  • Collaborated with colleagues to build 3-week Account Management training that efficiently on-boards new starters

Renewals Representative

Barracuda Networks
Alpharetta
01.2019 - 09.2020
  • Grew account base from 50 to 300 (+600% increase)
  • Cultivated relationships with channel marketers to negotiate and close contracts worth up to $100,000

Education

BBA - Marketing

The University of Georgia
Athens
05.2018

Skills

  • Sales training content creation
  • Sales process training (COM/MEDDPICC)
  • Content management
  • Instructional design
  • Process improvement
  • Salesforce training
  • SalesLoft training
  • Zoominfo training
  • Onboarding strategy
  • Live and virtual training facilitation

References

References available upon request.

Timeline

Senior Go-to-Market Onboarding & Enablement Specialist

Onetrust
02.2023 - Current

Senior Sales Enablement Specialist (Operations Enablement)

Onetrust
07.2021 - Current

Account Manager

Onetrust
09.2020 - 07.2021

Renewals Representative

Barracuda Networks
01.2019 - 09.2020

BBA - Marketing

The University of Georgia

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Marshall Hansen