Summary
Overview
Work History
Education
Skills
Timeline
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Martha Adriana Herrera

Alpharetta

Summary

Mexican-American beverage professional with 16+ years of experience in hospitality, sales, and brand development, deeply rooted in cultural heritage and a passion for agave spirits. Known for blending authentic storytelling with strategic execution to drive growth across on- and off-premise markets. Skilled in relationship-building, market expansion, and customer engagement, with a strong commitment to service excellence. Advocates for sustainability, responsible agricultural practices, and the empowerment of women in the beverage industry. Dedicated to honoring tradition, elevating hospitality, and fostering meaningful connections through the world of spirits.

Overview

5
5
years of professional experience

Work History

Whiskey Brand Ambassador

BLOOM Agency
09.2024 - Current
  • Serve as a key representative for the Rebirth of Mary Dowling with Mary Dowling Whiskey Co., passionately bringing the brand’s heritage and spirit to life across Georgia.
  • Educate bourbon and whiskey connoisseurs, bartenders, sales professionals, and industry folks, while actively growing a dedicated community of bourbon lovers statewide.
  • Plan and lead impactful events such as Bourbon Masterclasses, tasting dinners, guest bartending shifts, industry trainings, festivals, and brand activations of all sizes.
  • Rapid market expansion (grew territory by X%*) through strategic relationship-building, consumer engagement, and consistent on-premise and off-premise presence.
  • Cultivate strong partnerships with distributors and their sales teams to ensure alignment on brand goals, support, and execution.
  • Operate independently in a role that demands trust, passion, and deep brand knowledge.

Account Manager Wine and Spirits team

Eagle Rock Distribution
04.2021 - 09.2024
  • Managed and grew 160+ key accounts, ensuring timely order delivery and product introduction.
  • Drive sales through strong relationship-building, persistence, and creative problem-solving in the boutique wine and spirits market.
  • Collaborate with marketing teams to design and launch promotional campaigns that boost brand visibility and customer engagement.
  • Conduct market analysis to identify emerging trends, enabling data-driven decisions and targeted sales strategies.
  • Negotiate favorable terms with suppliers and clients, ensuring mutually beneficial agreements that support business growth.

Bilingual Tele Sales Department

Empire Distributors
08.2020 - 04.2021
  • Managed high-volume bilingual accounts, expanding the inside sales client base from 350 to 1,000+ within six months.
  • Co- founded and led a spirits committee, creating cocktails and newsletters for all on-premise sales representatives. Designed marketing materials, promoted team collaboration, and enhanced customer engagement through digital platforms.
  • Leveraged bilingual skills to build strong relationships and drive customer base expansion across diverse markets.
  • Interpreted market trends and customer feedback to refine sales strategies, contributing to increased monthly revenue during the pandemic.

Bar Manager

Atlas /The Garden Room
11.2019 - 08.2020
  • Led bartending team to enhance guest experience and significantly boost spirit sales.
  • Built strong guest and business relationships, driving repeat patronage and customer loyalty.
  • Applied creativity to elevate the dining atmosphere and overall service quality.
  • Managed bar operations efficiently, achieving record-breaking spirit sales within the first nine months of opening.
  • Introduced new product lines to guests, increasing interest and driving sales while upholding high service standards.
  • Designed and launched creative cocktail menus, attracting a new customer demographic and enriching the dining experience.

Education

Applied Linguistics -

Georgia State University
Atlanta, Georgia
09.2016

High School -

Central Gwinnett High School
Lawrenceville, Georgia
05.2012

Skills

  • Bilingual
  • Approachable
  • Goal oriented
  • Detail oriented
  • Relationship selling
  • Proven track record

Timeline

Whiskey Brand Ambassador

BLOOM Agency
09.2024 - Current

Account Manager Wine and Spirits team

Eagle Rock Distribution
04.2021 - 09.2024

Bilingual Tele Sales Department

Empire Distributors
08.2020 - 04.2021

Bar Manager

Atlas /The Garden Room
11.2019 - 08.2020

Applied Linguistics -

Georgia State University

High School -

Central Gwinnett High School

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Martha Adriana Herrera