Matthew Vargas
Atlanta
Summary
Vision-driven UX/UI Designer specializing in crafting intuitive interfaces and seamless user experiences, leveraging skills in interaction design and high-fidelity prototyping.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Graphic Designer
Southern Company Gas
10.2023 - Current
- Crafting impactful visual designs across print and digital media, with expertise in developing cohesive web content and HTML email templates
- Successfully delivering compelling marketing materials, including newsletters, social media graphics, billboards, and other print collateral, that align with brand guidelines and drive engagement through integrated campaigns
- Expanded the UI iconography library to include over 50 distinct elements
- Produced portfolio of 150+ collateral pieces, including HTML emails, infographics, manuals, and social graphics.
Digital Production Artist
Rooms to Go
04.2023 - 09.2023
- Prepared production files by incorporating color correction, image optimization, and thorough proofreading
- Produced diverse marketing collateral, including GIFs, emails, social media ads, video templates, and web banners
- Created UI elements for over 10 sales campaigns to work on web and mobile platforms
- Played pivotal role at Rooms to Go by designing and orchestrating launch of 10 sales promotions
- Contributed significantly to company's impressive annual revenue of $1.48B.
Graphic Designer & UI Designer
160over90
08.2021 - 03.2023
- Strategized and designed over 20 brand activations for clients including Hennessy, Visa, and Coca-Cola, developing their programming, set layouts, signage, and murals
- Served as lead designer for DIRECTV sports and developed presentation decks, quarterly style guides and educational materials
- Surpassed attendance forecasts by 48,000 guests at the NYC Wine & Food Festival with Capital One activation
- Created the UI for an MLB-sponsored apparel ordering application.
Assistant Graphic Designer
Carter’s
10.2019 - 05.2021
- Conceptualized, designed, and produced over 20 apparel styles each season for Carter's ‘Just One You’
- Conducted market research to ensure diverse and engaging product range
- Played key role in driving outstanding results, contributing to a remarkable 16% increase in retail sales
- Increased digital sales by 12%, showcasing impact of designs on brand's market performance.
Graphic Designer/Illustrator
Disney Creative Workshop
10.2018 - 02.2019
- Crafted captivating taglines, clothing patterns, and illustrations featuring Mickey and Minnie Mouse for holiday park merchandise
- Collaborated with a character artist and Disney Design Manager, ensuring seamless collaboration and creative consistency to surpass project demands
- Selected from among 90 applicants by senior leadership from Disney Creative Group
- Led the creation of the style guide, emphasizing color, typography, mockups, and illustrations.
UX/UI Designer
SnapJam X Ringling Collabratory
- 10.2018
- Successfully revamped an online music collaboration site to have enhanced usability and elevated social media features
- Led the design and implementation of UI patterns and icons that optimized user experience and facilitated platform growth
- Redesign was selected among four competing teams by founder
- Platform growth following the redesign led to the expansion of over 10 music-making tools.
Education
Bachelor of Fine Arts - Illustration
Ringling College of Art & Design
Sarasota, FL01.2019
Bachelor of Interdisciplinary Studies - Interdisciplinary Studies in Sociology, Sales and Marketing
Arizona State University
Tempe, AZ01.2018
Skills
- UX/UI
- Marketing Research
- Visual Design
- User-Centered Design Systems
- Illustration
- Cross-Functional Collaboration
- Client Satisfaction & Retention
- Time & Project Management
Certification
Google UX/UI Certification, Coursera, 94.61%
Technical Proficiencies
UX (User Research, Information Architecture, Wireframes, Prototypes, Usability Testing)
Visual (Typography, Layout, Grid System, Color Theory, Design Systems, Brand Identity)
Tools (Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe XD, Figma, Sketch)
Timeline
Senior Graphic Designer
Southern Company Gas
10.2023 - Current
Digital Production Artist
Rooms to Go
04.2023 - 09.2023
Graphic Designer & UI Designer
160over90
08.2021 - 03.2023
Assistant Graphic Designer
Carter’s
10.2019 - 05.2021
Graphic Designer/Illustrator
Disney Creative Workshop
10.2018 - 02.2019
UX/UI Designer
SnapJam X Ringling Collabratory
- 10.2018
Bachelor of Fine Arts - Illustration
Ringling College of Art & Design
Bachelor of Interdisciplinary Studies - Interdisciplinary Studies in Sociology, Sales and Marketing
Arizona State University
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