MELINDA RUFF

Strategic marketing professional and leader with over 2 decades of combined experience in launch, promotion, and sale of pharmaceutical products for treatment of complex illnesses in neurology and oncology fields. Skilled in commercial and cross-functional collaboration with focus on effectively translating scientific, clinical, and market research into actionable commercial activities. Charismatic relationship builder with impressive networking background targeting stakeholders ranging from key opinion and thought leaders to medical associations. Adept at playing key roles in brand planning and working with marketing groups to ensure alignment of key messages with market research and customer insights.

• Instrumental in the development of a new Regional Marketing team with a company starting on the ground floor. As an individual contributor, I was hired based on my vas experience to join an 11-person team to support pre-launch and post-launch drug marketing efforts in the MS market.
• Co-led marketing initiative targeting advanced practitioners in the MS market, including development of brand identity, recruitment of key stakeholders to serve as consultants, and cross-functional strategic planning for national rollout to internal and external customers.
• Spearheaded concept and co-developed multi-channel marketing tools and programs for latin patients living with MS.
• Co-developed professional nursing resource binder, housing marketing and patient resource materials used by field-based nursing services.
• Instrumental in the development, and execution of field marketing management(FMM) at EMD Serono, including piloting of regional and national marketing initiatives and management of the speakers bureau. Served as lead FMM for legal (JRC) review of scholarly articles designated to the Strategic Account Management team.
• Introduced and trained TLL team at EMD Serono on standardized operational procedures for Speakers Bureau management.
• Spearheaded TLL-led journal meeting execution, promoting strategic, routine cadence with key stakeholders in the MS market.
• Instrumental in orchestrating key initiatives targeting diverse populations, topical discussions and networking opportunities for key stakeholders.
• Served on several committees, piloted new initiatives throughout career.
• Established community-based programs for cancer patients, collaboratively working with non-profit organizations, nationally and regionally.

• Healthcare Business Women's Association