MELISSA WALCOTT
Atlanta
Summary
SEO copywriter and content marketing specialist with agency experience managing multiple client accounts. Developed and executed search-informed content strategies across homebuilding, nonprofit, and local business sectors. Produced high-volume, optimized content that enhances search visibility and engages diverse audiences.
Overview
8
8
years of professional experience
Work History
Senior Content Creator
Denim Marketing
08.2022 - 05.2026
- Managed content strategy and execution for 4-5 primary client accounts, enhancing brand presence across homebuilding, development, and local business industries.
- Wrote SEO- and GEO-informed blogs, website copy, email campaigns, landing page copy, social media captions, press releases, award submissions and video scripts.
- Produced 20-30 blogs per month while maintaining multiple client brand voices and editorial deadlines.
- Optimized content with keyword phrases, metadata, headings, internal linking, image alt text, and evergreen URLs, boosting search visibility and audience engagement.
- Built monthly editorial calendars and collaborated with account managers, designers, developers, photographers and videographers on digital campaigns and website launches.
- Repurposed long-form content into social media, email and campaign copy across multiple marketing channels.
- Contributed written submissions and supporting content for 22 OBIE award wins.
- Presented social media and digital content strategies in client meetings, facilitating collaborative planning and aligning client goals with content initiatives.
Social Media Coordinator
Denim Marketing
07.2021 - 08.2022
- Created organic and paid social media copy for Instagram, Facebook, LinkedIn, Pinterest, and X/Twitter to engage target audiences.
- Developed captions, graphics concepts, video ideas, static posts and carousel content aligned with client marketing goals and brand voice.
- Built monthly content calendars, coordinated approvals and supported social campaign execution across multiple client accounts.
- Supported boosted post and web click campaigns, tracking engagement and content performance metrics to inform future strategies.
Communications Consultant / Intern
Atlanta Habitat for Humanity
02.2020 - 02.2021
- Crafted donor-facing communications, blog posts, newsletters, homeowner stories, and community awareness content to enhance donor engagement and support for a nonprofit housing organization.
- Created twice-weekly email newsletters and social media content supporting donations, volunteer engagement and ReStore awareness campaigns.
- Interviewed Habitat families and transformed long-form interviews into mission-driven storytelling content.
- Supported community engagement initiatives by developing written communications and digital content that increased awareness and participation.
Editor & Circulation Manager / Content Creator
Odyssey
03.2018 - 11.2019
- Edited articles for grammar, AP style, tone, structure, and SEO value, ensuring high-quality content for diverse readership.
- Wrote 85 weekly articles on entertainment, culture, lifestyle, social commentary, and trending topics, enhancing audience engagement.
- Pitched timely content ideas aligned with trending conversations and digital audience behavior, driving relevant content creation.
- Earned multiple features on Swoon, Odyssey's sister site focused on high-performing viral content.
Education
Bachelor of Arts - English, Professional Writing
Kennesaw State University
Kennesaw, GA05-2020
Skills
- Content Writing
- SEO Copywriting
- Content Marketing
- Blog Writing
- Long-Form Content
- Website Copy
- Content Optimization
- Digital Storytelling
- Press Releases
- Keyword Research
- Metadata Optimization
- Local SEO
- AI search optimization
- Editorial Strategy
- Brand Voice Development
- Email Marketing
- Social Media Copy
- Marketing Campaigns
- Content Calendars
- Client Communications
- WordPress
- Squarespace
- Canva
- Mailchimp
- Constant Contact
- Meta Business Suite
- Trello
- ChatGPT
- Gemini
Thought Leadership
- Speaker, The Home Building Digital Marketing Summit, Presented 'Social Media Dos and Don'ts' on digital content and social strategy.
- Featured Contributor, Metro Atlanta CEO, Recurring thought leadership contributor for video content.
Timeline
Senior Content Creator
Denim Marketing
08.2022 - 05.2026
Social Media Coordinator
Denim Marketing
07.2021 - 08.2022
Communications Consultant / Intern
Atlanta Habitat for Humanity
02.2020 - 02.2021
Editor & Circulation Manager / Content Creator
Odyssey
03.2018 - 11.2019
Bachelor of Arts - English, Professional Writing
Kennesaw State University