Meneida Bailey
Atlanta
Summary
Strategic media professional with over five years of experience in audience analytics, project management, and cross-platform campaigns. Demonstrated success in increasing engagement by 20% and reach by 25% through data-driven content strategies and stakeholder collaboration, while managing budgets exceeding $500K.
Overview
6
6
years of professional experience
Work History
Video Programming Producer
Atlanta Journal-Constitution
Atlanta
11.2024 - Current
- Analyze audience performance metrics, CTR, engagement, and retention data to support strategic content recommendations.
- Publish and optimize high-volume content across web, mobile, and digital platforms.
- Collaborate with editorial, product, and business stakeholders to support audience growth initiatives.
- Monitor consumer behavior and market trends to identify opportunities for increased engagement and reach.
Production Manager, Events & Multimedia Strategy
Capital B News
05.2022 - Current
- Lead planning and execution for 15+ annual events and multimedia initiatives supporting organizational growth objectives.
- Manage budgets exceeding $500K and negotiate vendor agreements while maintaining quality and reducing costs.
- Develop audience engagement strategies that increased engagement by 20% and reach by 25%.
- Coordinate multi-market projects across seven locations while managing stakeholder relationships and project timelines.
Video Programming Producer
CNN
11.2023 - 11.2024
- Produced and optimized digital content supporting audience acquisition and engagement goals.
- Evaluated performance data and audience trends to improve distribution strategy and retention.
- Partnered with cross-functional teams to execute initiatives aligned with audience and business objectives.
Social Media Manager
At Will Media
03.2022 - 08.2023
- Created audience growth strategies that increased engagement by 30% and follower growth by 20%.
- Used analytics and reporting to improve CTR by 15% and referral traffic by 25%.
Associate Producer
CNN
08.2021 - 08.2022
- Managed production workflows, stakeholder communications, and competing deadlines for national broadcasts.
- Supported strategic content planning and execution across live and recorded programming.
News Producer
11Alive
06.2020 - 08.2021
- Produced daily broadcasts reaching more than one million viewers.
- Utilized audience insights and market knowledge to shape programming decisions, enhancing viewer engagement.
- Gained comprehensive understanding of local media operations and advertising-supported broadcast environments to optimize content delivery.
Education
B.S. - Digital Media & Communications
University of Central Florida
Orlando, FLSkills
- Media Strategy
- Audience Analytics
- Campaign Planning
- Cross-Platform Marketing
- Client management
- Proposal writing
- Business development
- Revenue growth
- Project Management
- Budget Management
- Vendor Negotiation
- Excel
- PowerPoint
- CRM Platforms
- Presentation Development
- Prospect Research
Accomplishments
- Peabody Award (Team Recipient)
Timeline
Video Programming Producer
Atlanta Journal-Constitution
11.2024 - Current
Video Programming Producer
CNN
11.2023 - 11.2024
Production Manager, Events & Multimedia Strategy
Capital B News
05.2022 - Current
Social Media Manager
At Will Media
03.2022 - 08.2023
Associate Producer
CNN
08.2021 - 08.2022
News Producer
11Alive
06.2020 - 08.2021
B.S. - Digital Media & Communications
University of Central Florida