Micaela Stewart
Atlanta
Overview
5
5
years of professional experience
1
1
Certification
Work History
Junior Strategist
Fitzco
Atlanta
05.2024 - 10.2025
- Resolved customer inquiries across e-mail and social platforms by researching and delivering timely brand aligned responses for brands Such as Welches, Hilton, McCormick, Sylvania, Southern Company, Go Health, Murphy's Naturals
- Conducted keyword research, ad copy testing, and audience segmentation to refine search targeting strategies and improve efficiency
- Planned and executed brand activations for Sylvania, Murphy's Naturals and Fitzco, ensuring events were strategically aligned and culturally relevant
- Proficient in Hootsuite by schedule and monitor post and engage with online communities in real time to boost follower interaction and retention
- Conducted audience research using Helix and quid to uncover consumer insights, inform strategy and shape social first campaign ideas.
- Supported creative strategy through competitive audits trend tracking and social listening to help brands stay relevant and resonate with their target audience as well as developing social content ideas.
- Managed and Developed content through various clients within the Ecommerce space. Scheduled and monitored posts across different media platforms.
- Managed and optimized Search Engine Marketing (SEM) campaigns using Google Search Ads 360, tracking performance metrics and identifying opportunities to improve click-through rates and ROI
- Collaborated with analytics and media teams to develop dashboards and performance reports using data from Google Ads and Search Ads 360
Event Coordinator
Ansley Golf Club
Atlanta
02.2024 - 12.2024
- Managed event timelines and schedules for seamless execution.
- Facilitated communication between clients and club staff throughout planning.
- Assisted in marketing initiatives to promote upcoming events at the venue.
Public Relations Intern
Lafayette 148 New York
New York
06.2022 - 12.2022
- Helped plan and execute private, company, and client events.
- Prepared social media posts and videos with eye for viral content strategies. Assisted in developing media strategies and campaigns for client needs.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
Customer Service Manager
AT&T
Atlanta
01.2021 - 05.2021
- Developed marketing strategies based on corporate objectives and market trends
- Managed sales team to consistently achieve growth and hit sales targets
- Delivered continuous training to associates to maximize performance and customer relations skills
Education
Bachelor of Arts - Atlanta, GA
Spelman College
Atlanta, GA05.2025
Skills
- Search Ads 360 and Google Ads
- Quid, Hootsuite, Sprout Efficient
- Co-Pilot and Photoshop
- Google Analytics and Microsoft tools
- Ecommerce strategies
- Market research and analysis
- Customer relationship management
- Problem resolution and anticipation
- Web design principles
- Trend forecasting techniques
- Competitive analysis skills
- Customer segmentation strategies
- Social media management
Certification
UX/UI Design Certification, Google, 2023
Timeline
Junior Strategist
Fitzco
05.2024 - 10.2025
Event Coordinator
Ansley Golf Club
02.2024 - 12.2024
Public Relations Intern
Lafayette 148 New York
06.2022 - 12.2022
Customer Service Manager
AT&T
01.2021 - 05.2021
Bachelor of Arts - Atlanta, GA
Spelman College