Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Michael Cranford

Pooler

Summary

Self-motivated and organized sales professional looking for a position where extensive and diverse sales experience and skills can positively impact sales revenue. Relevant accomplishments include: Documented track record of establishing and growing sales in new geographic territories. Proven ability to maximize sales through establishing strong customer relationships and developing other salespeople.

Overview

9
9
years of professional experience

Work History

Outside Sales Representative

Sunbelt Rentals
10.2022 - Current
  • Leveraging cold-calls and closing skills to expand an existing portfolio within a high demand market.
  • Calling on customers and jobsites to provide a solution to their problem or need while prospecting for new business and opportunity.
  • Responsible for generating profitable business from the range of equipment and services the company specializes in while working with team members to Make It Happen for the customer.
  • Executing action plans and follow up plans.
  • Establishing new accounts through cold calling and personal visits to potential customers.
  • Educating customers on safety and selling life safety products.
  • Negotiating terms and contracts with clients to maintain profitable sales.
  • Visiting customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.

Branch Manager

Safe Haven ADT Security
10.2021 - 10.2022
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Engaged employees in business processes with positive motivational techniques.
  • Set sales goals and action plans to achieve them.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Special recognition for rapid sales team growth.

Outside Sales Representative

Sunbelt Rentals, Inc
01.2019 - 10.2021
  • Leveraged cold-calling and closing skills to expand an existing portfolio within a high demand market.
  • Calling on customers and jobsites to provide a solution to their problem or need while prospecting for new business and opportunity.
  • Responsible for generating profitable business from the range of equipment the company specializes in while working with team members to Make It Happen for the customer.
  • Graduated from the Jumpstart Sales Program PC 720.

Sales/Estimator

Barton Contracting
06.2018 - 01.2019
  • Determined material, labor requirements, and costs to complete job within anticipated timeframes.
  • Scheduled project step-by-step and with appropriate timelines to meet completion date.
  • Negotiated with contractors and vendors to secure best possible pricing for job estimation.
  • Built and maintained lucrative relationships with customers by using consistent follow-up and regular phone and email communication.

Account Representative/Project Estimator

Carolina Asphalt
02.2015 - 01.2018
  • Established new accounts through cold calling and personal visits to potential customers.
  • Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
  • Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
  • Contacted new and existing customers to discuss ways to meet needs through specific products and services.
  • Built strong client rapport to establish diversified network of connections.

Education

Associate - Business Management

University of South Carolina
Lancaster, SC
2017

High School Diploma - General Management

Cheraw High School
Cheraw, SC
2015

Skills

  • Skilled relationship-builder, communicator and multi-tasker
  • Well-coordinated with forward-thinking approaches to bringing in new customers, developing and managing others
  • Positive, high energy and entrepreneurial spirit
  • Efficient lead prospecting
  • Sales proposal creation
  • Solutions-based sales
  • Goal Driven
  • Strong communication skills
  • Organization/Account management
  • Ability to duplicate sales skills and approaches
  • Flexible and Adaptable
  • Efficient Time Management
  • Decision-Making

References

Louis Johnson

Market Sales Leader, Sunbelt Rentals 239-633-2763 Louis.johnson@sunbeltrentals.com

Jason Odebralski

Profit Center Manager, Sunbelt Rentals 239-209-8809

Jason.odebralski@sunbeltrentals.com

Chris Jodon

Branch Manager, Safe Haven ADT Security 239-738-3624

Tyler Ellison

Regional Manager, Safe Haven ADT Security 571-991-7412

tellison@mysafehaven.com

Brandon Reed 

National Director, Safe Haven ADT Security 641-226-0943

breed@mysafehaven.com

Timeline

Outside Sales Representative

Sunbelt Rentals
10.2022 - Current

Branch Manager

Safe Haven ADT Security
10.2021 - 10.2022

Outside Sales Representative

Sunbelt Rentals, Inc
01.2019 - 10.2021

Sales/Estimator

Barton Contracting
06.2018 - 01.2019

Account Representative/Project Estimator

Carolina Asphalt
02.2015 - 01.2018

Associate - Business Management

University of South Carolina

High School Diploma - General Management

Cheraw High School
Michael Cranford