Michael Derek Hacker
SALES DIRECTOR MID-ATLANTIC/CONTROL STATES
Canton,GA
Summary
Seasoned professional with over 20 years of sales, leadership, and management experience in the adult beverage industry. Expertise in beverage sales management, inventory control, and achieving critical company objectives. Trusted collaborator knowledgeable in alcohol regulations and product knowledge. Skilled in developing innovative sales and marketing strategies to drive lead generation, sales growth, and revenue increase. Exceptional communicator with a talent for building strong relationships with customers, vendors, distributors, staff, and corporate leadership. Dedicated to bringing substantial growth to adult beverage organizations as an ambitious State Manager focused on passion, integrity, and creativity. Sales professional with strong track record in driving revenue growth and market expansion. Known for strategic planning, effective team leadership, and fostering high-performance cultures. Expert in client relationship management, negotiation, and delivering results in dynamic environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.
Overview
21
21
years of professional experience
1998
1998
years of post-secondary education
Work History
SALES DIRECTOR MID-ATLANTIC/CONTROL STATES
Luxury Spirits International, LLC
Miami, FL
02.2024 - 07.2025
- First year turned Control States (VA/NC/WV/PA) profitable for the company after analyzing pricing and DA support.
- Grew the Flor de Cana brand by 18% in Open markets and 22% in Control States and was the most profitable region in LSI.
- Showcased analytics in preparing and implementing budgets for price support (DA’s), local programming, and incentives.
- Monitor and collaborate with all distributors regarding margins, inventory levels, and POSM available to the team.
- Converted control states from a negative GP to a positive GP in my first year.
- VA received listed appointment for Flor de Can Spresso (320cs) opening order
- Idaho – appointed Flor de C ana Display in 42 stores. First time since 2018
- Prior to my departure, received VA listed appointment for Flor de Cana Coco, October 2025.
- Added 4 new skus to Empire Distributors in the first 6 months.
- Updated products, service agreements and pricing to retain competitive advantage and generate new customers.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
SOUTHEAST REGIONAL SALES DIRECTOR
CIL US Wines & Spirits Company
Fort Lauderdale, Florida
08.2022 - 07.2025
- Re-focused distributors on Camus Cognac where focused had been lost leading to a successful OND 2022 within region.
- Introduce new pricing strategies to maximize profits while staying competitive within the surrounding community.
- Showcase analytics in preparing and implementing budgets for price support (DA’s), local programming, and incentives.
- Monitor and collaborate with all distributors regarding margins, inventory levels, and POSM available to the team.
- Assisted in preparation of the 2023 Brand Plan for US Market pertaining to ATL and BTL expenditures and profitability.
- Corrected pricing with strong distributor relationship at GA Crown by creating QD deals.
- Cross promotion of the brand as the consumer has changed to bilingual, away from Af-AM consumer.
- Key Partnership with Tower for Chinese New Display at Doraville location.
- Restructured underperforming territories by reallocating resources strategically, leading to improved performance across the board.
- Collaborated with marketing team to design targeted campaigns that attracted new customers and increased brand awareness.
- Established strong relationships with key clients, resulting in increased customer loyalty and repeat business.
- Developed incentive programs to motivate the sales team, resulting in increased productivity and higher revenue generation.
REGIONAL SALES MANAGER – GA, LA, SC MARKETS
Big River Distilling Company
Memphis, TN
01.2021 - 08.2022
- Competently serve as a catalyst for successful marketing, customer loyalty, and business development initiatives.
- Introduce new pricing strategies to maximize profits while staying competitive within the surrounding community.
- Administer the persuasive presentation of proposals to business owners within the beverage industry, communicate the company’s unique value proposition, and establish a competitive market advantage.
- Supervise a team of sales professionals by setting clear goals, monitoring progress, and providing constructive feedback.
- Showcase analytical skills in planning and implementing budgets for price support (DA support), local programming, and incentives.
- Monitor and collaborate with local distributors regarding blended margins (25.82%), inventory, and POSM available to the team.
- Maximize ROI in Key Accounts for both On and Off Trade by developing successful brand strategies to strengthen relationships.
- Enforce stellar communication skills and market intelligence in communicating, tracking, and managing all marketing programs.
- Drive impressive distribution, brand promotions, and display presence by developing creative sales and marketing plans.
- Successfully increased sales depletions by 643% (4413 vs. 686 cases) in the first year of employment.
- Boosted the sales revenue by 565%+ through the strategic execution of effective regional sales plans and strategies.
- Spearheaded a new Single Barrel program that evolved into a company-wide activation and magnified sales from 3 Single Barrels sold in 2020 to 72 Single Barrels sold in 2021.
- Recognized for achieving the top new product rollout within the company among 17 states in the GA market by depleting 315 cases of Blue Note Crossroads on the first day of the launch, which exceeded all states.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
DIRECTOR OF SALES
LIT Vodka, LLC
Columbus, GA
09.2019 - 10.2020
- Employed exceptional negotiation skills in building partnerships with the Memphis Grizzlies, Atlanta Braves, and Infinite Energy Center.
- Leveraged strong business communication and presentation skills to deliver long-term vision and executive management strategies to achieve desired outcomes, revenue growth, and organizational development.
- Fostered collaborative relationships with key stakeholders and streamlined new operational systems that created a better workflow.
- Applied forecasting expertise and critical thinking in projecting cases sold to provide distillery quarterly production quotas.
- Displayed passion for the brand in repositioning objectives in the marketplace to ensure the best representation of brand initiatives.
- Modeled marketing strategy, negotiated multiple sport and arena partnerships, reviewed monthly depletions versus projections with distributors, and facilitated monthly/quarterly QBRs with distributors for 3+ markets.
- Oversaw the monthly recap on A&P spend against budget projections while directing 3+ distributors to achieve sales targets.
- Coordinated various projects, including innovative marketing campaigns on billboards, radio outlets, and print ads.
- Grew revenue opportunities by expanding on existing distribution and current markets (GA, TN).
- Manifested flexibility and adaptability by increasing the distribution in the Off-Premise while On-Premise was closed due to pandemic.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed team of sales representatives, providing guidance, coaching and support.
- Established pricing strategies to maintain competitive pricing and maximize profits.
SOUTHEAST REGIONAL SALES MANAGER
CIL US Wines & Spirits Company
Fort Lauderdale, Florida
08.2012 - 08.2019
- Cultivated lasting partnerships and worked with 30+ distributor supervisors and 150+ representatives to expand brand visibility.
- Exhibited account development expertise in directly calling on 200+ top Off-Premise Accounts and key On-Premise accounts.
- Accountable for accomplishing regional sales human resource objectives by recruiting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees while communicating job expectations and enforcing policies and procedures.
- Prepared and reviewed annual budget, forecasted quarterly and yearly profits, and presented reports on regional sales results.
- Amplified the CAMUS Cognac brand from 892+ cases to 15,000+ cases within seven years in the Sales Region through unassailable account relationships, competitive pricing, and creative marketing campaigns.
- Adroitly prepared FY budgets for the region with $4.8M+ projected sales revenue and 23,000+ cases across the company portfolio.
- Forecasted quarterly sales figures based on market trends and historical data, guiding company decision-making processes effectively.
- Managed a high-performing sales team, providing coaching and guidance for consistent goal achievement.
- Expanded product offerings within existing accounts, leading to enhanced revenue and profitability.
- Increased regional sales by developing and implementing strategic plans for the Southeast territory.
ON-PREMISE DISTRICT SALES MANAGER
General Wholesale Company
04.2007 - 07.2012
- Optimized operational effectiveness and achieved sales targets by assuming utmost responsibility for managing a six-person sales team that encompassed key accounts, night clubs, sports arenas, and hotels.
- Specialized in forecasting and monitoring the inventory for key accounts along with tracking budgets and developing innovative sales and marketing plans to motivate the team to drive business success.
- Worked collaboratively with the sales team and activated all annual activation plans for large venues within the Atlanta metro area, including Georgia Dome, Fox Theatre, Turner Field, and Beer Festivals per supplier partnerships.
- Drastically increased the sales from $9.35M+ to $10.4M+ with a five-member sales team over five years.
- Exceeded all sales goals by 11.72%+ through strengthened product distribution and profitability.
- Organized and executed a successful 2011 Heineken National Sales Convention in Atlanta, GA.
ON-PREMISE SALES REPRESENTATIVE
General Wholesale Company
10.2004 - 03.2007
- Recognized as the Top Salesman among 20+ representatives in 2007 and undertook an essential function in managing 175+ on-premise accounts, escalating sales from $1.5M+ in 2005 to $2.5M+ in 2007, and adhering to supplier best practices on POSM for all accounts.
- Expanded customer base through targeted prospecting and effective networking at industry events.
- Served as a knowledgeable resource for customers by staying current on industry trends and product offerings.
Education
Bachelor of Science - Criminal Justice
Georgia State University
Atlanta, GA12.1998
Skills
- Annual Budget Management
- Achieving Sales Targets
- Training and Development
- Ensuring Brand Growth
- Market Trends
Sales strategies
Networking and relationship building
Operations
Business development and planning
Sales planning
Websites
Timeline
SALES DIRECTOR MID-ATLANTIC/CONTROL STATES
Luxury Spirits International, LLC
02.2024 - 07.2025
SOUTHEAST REGIONAL SALES DIRECTOR
CIL US Wines & Spirits Company
08.2022 - 07.2025
REGIONAL SALES MANAGER – GA, LA, SC MARKETS
Big River Distilling Company
01.2021 - 08.2022
DIRECTOR OF SALES
LIT Vodka, LLC
09.2019 - 10.2020
SOUTHEAST REGIONAL SALES MANAGER
CIL US Wines & Spirits Company
08.2012 - 08.2019
ON-PREMISE DISTRICT SALES MANAGER
General Wholesale Company
04.2007 - 07.2012
ON-PREMISE SALES REPRESENTATIVE
General Wholesale Company
10.2004 - 03.2007
Bachelor of Science - Criminal Justice
Georgia State University
Similar Profiles
Ben OdgersBen Odgers
General Manager at MMI - Maritime and Mercantile International, Le Clos Finest Wines and Luxury SpiritsGeneral Manager at MMI - Maritime and Mercantile International, Le Clos Finest Wines and Luxury Spirits
JOSSIE VITZILEOUJOSSIE VITZILEOU
Communications Manager at AMVYX S.A, Luxury Spirits & Wines Distribution CompanyCommunications Manager at AMVYX S.A, Luxury Spirits & Wines Distribution Company
Adham FaragAdham Farag
SALES EXECUTIVE at Future Luxury LLC (Oman Luxury)SALES EXECUTIVE at Future Luxury LLC (Oman Luxury)
Jeffrey ThomasJeffrey Thomas
Utilities Systems Technician at United States Marine Corps ReserveUtilities Systems Technician at United States Marine Corps Reserve
Kory RogersKory Rogers
Back of House Cook at Family BusinessBack of House Cook at Family Business