Michael Garber
Atlanta
Summary
An experienced professional with over five years within the Marketing, Finance and Non-Profit sectors. I have strong analytical and brand management skills and recently earned my MBA from Rutgers Business School. I am excited to join a dynamic team where I can leverage my expertise in brand strategy, digital marketing, and leadership to drive brand growth and success.
Overview
8
8
years of professional experience
Work History
Associate Brand Manager
Newell Brands Inc.
07.2024 - Current
- Lead brand strategy and execution for Bubba and Contigo Kids bottles, managing innovation pipelines, portfolio strategy, and cross-functional initiatives to restore category leadership and drive growth across Walmart and Target.
- Developed positioning for Bubba to blend fashion and function, aligning product claims, packaging, and CMF direction with Gen Z insights to reinvigorate the brand and set the stage for a 2025 relaunch.
- Conducted competitive analysis and consumer research to identify whitespace opportunities, repositioning Bubba toward an 18–34-year-old trend-forward audience and rationalizing underperforming SKUs.
- Partnered with finance and demand planning teams to build volume forecasts, optimize pricing, reduce COGS by 10–20%, and develop a sustainable path to improve gross margin.
- Executed promotional planning and brand storytelling across key retail touchpoints, ensuring channel-specific differentiation while maintaining consistent brand identity.
- Oversaw packaging and messaging development, creating shelf impact through bold claims and engaging copy that improved shopability and clarified product functionality.
Brand Management Intern
Bristol Myers Squibb
01.2023 - 01.2024
- Developed and presented strategy to senior management for a national phase psoriasis drug, (SOYTKTU) recommending an approach to implement a Machine Learning platform to the national dermatology salesforce for revenue optimization
- Tracked and analyzed brand performance metrics both pre- and post-implementation of the Machine Learning tool, benchmarking against external pharma brands that had adopted similar technologies to ensure optimal integration and effectiveness, leading to a 20% increase in brand visibility
- Proposed KPIs to track and measure engagement and execution benchmarks to evaluate sales impact and brand forecasting, supporting targeted revenue projections of $2.9 billion, enhancing decision making processes for senior management
- Engaged cross-functionally to craft a change management plan inclusive of stakeholder feedback, FAQS, surveys, etc., which led to increased platform usage rates of 30% and improved consumer satisfaction
- CLDP Brand Management
Marketing Manager
AJC Global Advocacy
01.2019 - 01.2022
- Developed digital advertising strategy for more targeted lead generation by analyzing demographic data from Facebook and Twitter, resulting in a 25% increase in engagement rates
- Assessed brand performance by analyzing market research and tracking key metrics from leading non-profit organizations, driving the successful implementation of AJC’s social media strategies, and achieving a 30% growth in follower base
- Identified fundraising trends across key participant demographics, resulting in a 15% increase in market share
- Crafted operational insights for management, identifying opportunities for cost optimization and budget allocation, reducing event fixed costs by 20% and improving overall budget efficiency
- Led 10-person team to automate a master calendar and streamline project management processes by reducing scheduling conflicts and manual reporting efforts by 25%
Senior Business Analyst
Morgan Stanley
01.2019 - 01.2019
Investment Operations Associate, Fund Valuations
Prudential Financial
01.2017 - 01.2018
Education
Master of Business Administration - Marketing
Rutgers Business School
01.2024
Bachelor of Science - Finance
Fairleigh Dickinson University
01.2016
Skills
- Interpersonal Skills
- Strategic Marketing
- Cross-Functional Leadership
- Social Media Analytics (Trend Forecasting, Lead Generations)
- Project Management (Microsoft Project, Project Libre)
- CRM Systems (HubSpot, Zoho and Salesforce)
- SEO Tools (Google Analytics)
- Strong Presentation Skills (PowerPoint)
- Data Analysis and Visualization (Excel, Tableau and Nielsen)
Timeline
Associate Brand Manager
Newell Brands Inc.
07.2024 - Current
Brand Management Intern
Bristol Myers Squibb
01.2023 - 01.2024
Marketing Manager
AJC Global Advocacy
01.2019 - 01.2022
Senior Business Analyst
Morgan Stanley
01.2019 - 01.2019
Investment Operations Associate, Fund Valuations
Prudential Financial
01.2017 - 01.2018
Bachelor of Science - Finance
Fairleigh Dickinson University
Master of Business Administration - Marketing
Rutgers Business School
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