Michael Pettit
Atlanta
Summary
Professional producer with proven track record in managing diverse projects from conception to completion. Skilled in team collaboration, driving results, and adapting to dynamic production environments. Expertise in project management, creative development, and strategic planning, ensuring high-quality outcomes. Known for reliability, effective communication, and keen ability to navigate changing needs.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Senior Editor / Cinematographer
CRISP
04.2023 - Current
- Shooting and editing commercials for high-level law firms and medical offices.
- Worked with some of the largest law firms in the country including Alexander Shunnarah and Sweet James.
- Produced, shot, and handled the post production of hundreds of creative projects, resulting in major engagement across social media platforms.
CEO / Co-Founder
LocScout LLC
03.2025 - Current
- LocScout is a proprietary AI software company that I currently co-own and operate, with plans to launch in late September, 2025.
- The Web App helps filmmakers, photographers, content creators, and agencies produce content more efficiently using Artificial Intelligence.
Owner / Freelance Director / Producer / Editor
PLASTIC LIGHT FILMS
01.2014 - Current
- Producing hundreds of music-videos, commercials, photoshoots, and promotional materials.
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
Producer / 1st Assistant Director
GREEK MOTHERS NEVER DIE
10.2023 - 11.2023
- Award-winning Independent Feature Film with various Netflix alumni attached
- Available now on Apple TV
- Assisted in budget management, tracking expenses to optimize resource allocation.
- Hired crew and sourced gear.
- Acquired necessary permits and permissions.
Producer
ATOMIC DOG MUSIC VIDEO
07.2022 - 08.2022
- Music Video for George Clinton’s “Atomic Dog.”
- Hired crew, sourced gear, and created the shoot schedule for the production.
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
Producer
TASKFORCE “GET OUT THE VOTE” EVENT
11.2022 - 12.2022
- Organized, hired, and managed a community-based political event.
- Produced for the same company that created the Obama "Change" poster.
- Coordinated logistics for event setup, ensuring timely execution of venue arrangements and resource allocation.
- Collaborated with local organizations to foster partnerships and drive volunteer recruitment efforts.
Director / Producer
NO LIMIT ATHLETIC WEAR 2023 CAMPAIGN COMMERCIALS
02.2023 - 02.2023
- 2023 Athletic Wear Commercials
- Coordinated with creative teams to align on vision and deliver high-quality content for brand campaigns.
- Managed logistics for filming, including location scouting and equipment procurement to optimize production efficiency.
- Facilitated communication between departments to streamline workflows and resolve production issues effectively.
Director / Producer
GOT BRAKES COMMERCIAL
- 2021 Hulu Commercial
- Developed and managed production schedules to streamline workflow and enhance efficiency.
- Coordinated cross-functional teams to ensure alignment on project objectives and timelines.
- Collaborated with creative teams to refine concepts, driving innovative solutions for client projects.
Director / Producer
SGS TECHNOLOGIES COMMERCIAL
- 2022 Television Commercial
- Supervised on-site productions, ensuring adherence to safety protocols and industry standards.
- Hired crew, sourced necessary equipment, and handled the budget, resulting in a high quality deliverable and a satisfied client.
- Organized regular status meetings to monitor progress against milestones and address any potential roadblocks or challenges promptly.
Writer / Director / Producer
A DAY IN THE LIFE
03.2020 - 04.2020
- 2021 Independent Feature-Film
- Available on Amazon
- Led the project from first conception, through preproduction, principle photography, and ultimately post-production.
Producer / Editor
WE DO FEEL BAD
- 2019 award-winning comedy short film
- Invited to Cannes Marche du Film
- Managed budget effectively, optimizing resource allocation for production activities.
Assistant Editor
DKNY / REFERENCE CAMPAIGN
02.2024 - 03.2024
- DKNY 2024 campaign for Reference agency
Content Specialist / Editor
META CONTENT SPECIALIST, ART BASEL MIAMI
12.2022
- “Expert in Content Direction” for Meta (Facebook, Instagram) at their pop-up event during Art Basel
Education
Bachelor of Arts - Editing, Writing, and Media
Florida State University
Tallahassee, FL12.2018
Skills
- Directing
- Producing
- Video Editing
- Hiring and Managing Staff
- Cinematography
- Social Media Strategy
- Content Development
- Creative Direction
Certification
Proficient in the entire Adobe Suite, DaVinci Resolve, Avid Editing Software, Pro Tools, Blender, Cinema 4D, Final Draft, Celtx, ZBrush, Cinema4D, Microsoft Excel, Sora, Veo3, LLMs
Timeline
CEO / Co-Founder
LocScout LLC
03.2025 - Current
Assistant Editor
DKNY / REFERENCE CAMPAIGN
02.2024 - 03.2024
Producer / 1st Assistant Director
GREEK MOTHERS NEVER DIE
10.2023 - 11.2023
Senior Editor / Cinematographer
CRISP
04.2023 - Current
Director / Producer
NO LIMIT ATHLETIC WEAR 2023 CAMPAIGN COMMERCIALS
02.2023 - 02.2023
Content Specialist / Editor
META CONTENT SPECIALIST, ART BASEL MIAMI
12.2022
Producer
TASKFORCE “GET OUT THE VOTE” EVENT
11.2022 - 12.2022
Producer
ATOMIC DOG MUSIC VIDEO
07.2022 - 08.2022
Writer / Director / Producer
A DAY IN THE LIFE
03.2020 - 04.2020
Owner / Freelance Director / Producer / Editor
PLASTIC LIGHT FILMS
01.2014 - Current
Director / Producer
GOT BRAKES COMMERCIAL
Director / Producer
SGS TECHNOLOGIES COMMERCIAL
Producer / Editor
WE DO FEEL BAD
Bachelor of Arts - Editing, Writing, and Media
Florida State University
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