Michelle Gillette
Braselton
Summary
Strategic marketing leader with 15+ years of experience driving brand growth, digital transformation, and revenue-focused marketing initiatives across industrial, manufacturing, and nonprofit sectors. Proven success managing a $350K marketing budget, leading high-performing teams, and executing integrated marketing programs that expand market reach and increase sales performance. Experienced in website modernization, trade show expansion, and multi-channel campaign development that strengthens brand positioning and drives measurable growth. Known as a collaborative leader who aligns marketing, sales, and product teams around strategic growth objectives.
Overview
16
16
years of professional experience
Work History
Director of Marketing
Ironclad Performance Wear / Brighton-Best International
Atlanta
11.2021 - Current
- Lead, mentor, and develop a marketing team of 3–5 professionals
- Lead strategic marketing direction for Ironclad Performance Wear, supporting national and global distribution of industrial safety products.
- Managed annual marketing budget of $350K, optimizing resource allocation across digital marketing, advertising, trade shows, and brand development for maximum impact
- Directed development and launch of new corporate website contributing to increased online engagement and sales growth
- Expanded marketing strategy into new industry sectors, leveraging influencers and targeted trade show initiatives to enhance brand visibility
- Partner with executive leadership to align marketing strategy with revenue growth objectives
- Oversee integrated campaigns across digital, social media, advertising, and trade marketing channels
- Led creative direction for branding, campaign design, and marketing collateral, ensuring alignment with overall marketing goals
- Coordinated efforts with external vendors and agencies to ensure project alignment and timely delivery.
- Improve marketing processes through structured planning calendars and campaign workflows
Marketing Manager
Ironclad Performance Wear / Brighton-Best International
06.2017 - 11.2021
- Coordinated integrated marketing campaigns across digital, advertising, and social platforms, driving audience engagement
- Developed product marketing campaigns aligned with sales initiatives, contributing to revenue growth
- Supported successful integration and promotion of Ironclad brand following acquisition
- Managed vendor relationships and campaign execution timelines
- Supported successful integration and promotion of Ironclad brand following acquisition
- Improved brand awareness through strengthened social media strategy
- Supported marketing analytics and campaign performance tracking
Manager, Private Events Marketing & Business Management
Atlanta History Center
Atlanta
09.2014 - 12.2017
- Partnered with sales leadership to align marketing strategies with revenue goals
- Developed targeted marketing campaigns that increased qualified leads and bookings
- Developed integrated campaigns across digital, print, and event channels
- Led departmental rebranding with website improvements and marketing redesign to enhance brand visibility
- Managed marketing budgets and advertising strategy
- Built marketing education processes improving sales team alignment
Sales & Marketing Associate
Fox Theatre
Atlanta
03.2010 - 09.2014
- Managed social media and updated digital content to engage target audience
- Supported marketing and sales initiatives for private events to drive attendance
- Conducted research to inform and enhance marketing campaign strategy
- Updated and organized marketing asset databases for easy access.
- Assisted with departmental marketing budget planning
Education
Bachelor of Science - Communication (Public Relations)
Skills
- Campaign strategy development
- Cross-channel marketing strategies
- B2C & B2B marketing initiatives
- Brand development and messaging
- Budget management
- Vendor management
- Influencer partnerships development
- BigCommerce integration
- Email marketing platforms
- Graphic design tools
- Photography and image editing
- Microsoft Office Suite
- Team collaboration tools
- Zoom video conferencing
- Project oversight and management
- Market penetration
- Team leadership skills
Accomplishments
- Lead and develop a marketing team of 3–5 professionals supporting brand growth initiatives
- Manage annual $350,000 marketing budget across digital, trade, and brand marketing efforts
- Led launch of new corporate website improving customer engagement and online sales performance
- Expanded company presence into new industry sectors through influencers and strategic trade show participation
- Contributed to measurable growth in website-driven sales through improved digital marketing initiatives
- Strengthened brand visibility through integrated campaigns across social, digital, and industry channels
- Built structured marketing planning processes improving campaign execution and coordination
Early Career Experience
- Atlanta Botanical Garden, Private Events Intern
- Lakeland Chamber of Commerce, Communications Specialist / Independent Contractor
Core Leadership Competencies
- Marketing Strategy & Execution
- Brand Development
- Digital Marketing Transformation
- Revenue Growth Initiatives
- Team Leadership
- Budget Management ($350K)
- Integrated Campaign Development
- Product Marketing
- Trade Show Strategy
- Market Research & Competitive Intelligence
- Vendor Management
- Creative Direction
- Cross-Functional Collaboration
- Process Improvement
Timeline
Director of Marketing
Ironclad Performance Wear / Brighton-Best International
11.2021 - Current
Marketing Manager
Ironclad Performance Wear / Brighton-Best International
06.2017 - 11.2021
Manager, Private Events Marketing & Business Management
Atlanta History Center
09.2014 - 12.2017
Sales & Marketing Associate
Fox Theatre
03.2010 - 09.2014