MICHELLE WOODS

• Living Impacting the lives of seniors and families with guidance through senior
• April 21’ to Present options and senior wrap around services
• Relationship-based selling and solid track record of consistent monthly and quarterly revenue
• Proficiency with CRM tools and the ability to sustain both quality and quantity of leads
• Builds and maintains synergies with physicians, hospitals, rehabilitation centers and even competitors, to increase the referral data bank
• Transition customers and prospects from community sales team to the operations team
• Attention to details and the full sales cycle to drive revenue and meet metrics
• Collaboration with health care providers, discharge planners, social workers, non-profits about senior living placements and services
• Marketing presentations to current/prospective clients
• Proficient and impactful client tours while offering a genuine disposition to their needs
• Staff training/development of proper sales phone etiquette and overall customer service technique that help to showcase our brand
• Proven track record of meeting sales metrics, deciphering sales reports and adhering to budgets.

• Oversight/management of eight Southeast restaurant locations
• Event (private and corporate) and catering sales
• Reaching or exceeding targets for four consecutive quarters
• Sales generation, leads, contract oversight and event production
• Cold call management, networking, and sales development of operations staff to execute events
• Coordination with local cities/municipalities/Chambers of Commerce for large scale events
• Maximize catering budgets by targeting trends and sales data
• Liaise and collaborate with Executive Chefs seasonally to design and execute menus, promoting flawless service for events
• Evaluate catering/beverage service quality and service levels regularly and implemented SOP’s for improve guest satisfaction
• Met catering/event revenue of over $800K over two-year period
• Monitored service quality and established standards/procedures to increase guest satisfaction, value, and profitability

• Produced memorable, premium quality functions, intimate gatherings to scale crowds
• Led event teams to achieve revenue gains and leveraged tools/CRMs for consistent event revenue
• Maximized networking events and associations to increase awareness of event capabilities
• Developed partnerships and alliances with surrounding event spaces to increase customer awareness
• Provided leaderships to all event departments/managers to ensure that event contracts/specs were met
• Executed “cold call” campaigns to various markets/industries to drive new business
• Network with existing clients/guests to develop repeat business
• Managed all leads/inquires/bookings through CRM as well as CRM data base campaigns and promotions
• Recognized by Atlanta Catering Managers Association for exceptional leadership
• Worked with Wedding planners /other event industry leaders to drive shared event responsibility and event oversight

• Direct oversight/execution over $600,000 worth of special events, Corporate meetings /teambuilding and launch parties
• Managed event budgets and budget deadlines and event contract specs
• Maintain updated and accurate pricing/descriptions for event menus and maintaining event inventory to ensure efficient operations
• Oversight of outside vendors participation and contract negotiation
• Detailed weekly/monthly sales reports and recaps; plans of action for monthly targets
• Public presentations and large networking events to drive the D & B Brand
• Served as D & B Liaison for Chamber of Commerce events/ Convention and Visitor Bureau functions
• Deciphered, anticipated, and prioritized rapid information, operations, communications, guest requests all over time constraints
• Directed and managed event / beverage staff over the course of multiple events simultaneously
• CRM data base management of leads, and prospects.

• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.

Respond to inbound digital leads in the CRM outside of regular office hours

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Conduct tours scheduled and walk-in tours for the community

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Enter and update CRM database daily with accurate prospect notes and activities

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Ensure that every prospect has a correct sales stage, status, and date of next activity

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Use high level of judgement and discernment when determining the most effective next steps to advance prospects

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Schedule prospect and depositor assessments

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Initiate and process move-in paperwork

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Process deposits and community fees in a timely fashion and record in the CRM

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Schedule closing / move-in dates

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Work cooperatively with other departments for the benefit of the new resident to transition to community in a stress-free environment

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Work with Director of Maintenance and Executive Director to ensure suite readiness and standards

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Assist Regional Director of Sales and Marketing in development and implementation of on-site referral source events

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Work with Regional Director of Sales to develop an effective External Business Development / Outreach plan

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Conduct face-to-face visits with referral sources and document in the CRM

Assist Director of Marketing in the development and implementation of appropriate incentives to encourage move-ins

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Employee abides by the organization’s code of conduct in the performance of their duties

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Performs other duties that may be assigned by Executive Director and Regional Director of Sales

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Conducts follow up with prospects either through phone, text, email, mail, home visits, video messages (like Loom / One Day) and appointments to ensure that they are well informed about community differentiators, move-in options, and process

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