MYKEANNA DOTSON
Atlanta
Summary
Strategic sales, marketing, and operations professional generating $1.6M+ in revenue through effective client retention and high-impact event coordination. Expertise in full-cycle sales, client relationship management, and marketing activations. Demonstrates strong communication and organizational skills while managing multiple priorities in fast-paced environments.
Overview
2027
2027
years of professional experience
Work History
Ticket Sales & Service
Atlanta Hawks
01.2022 - Current
- Generated $1.6M+ in total revenue and $950K+ in premium sales through strategic full-cycle sales execution.
- Managed client relationships and retention strategies, resulting in 93% annual renewal rates.
- Conducted outbound prospecting, sales presentations, and meetings to consistently drive new business growth.
- Tracked pipeline activity and customer interactions using CRM systems to maintain sales performance accuracy.
- Collaborated with marketing teams to enhance campaigns, promotions, and fan engagement initiatives.
- Collaborated with marketing teams to support campaigns, promotions, and fan engagement initiatives.
- Selected as first to graduate from Sales Development Academy, demonstrating strong performance and growth.
Marketing & Promotions Manager
Black Scorpion Enterprises Inc.
2018 - 2021
- Oversaw daily office operations, managing budgeting, purchasing, and vendor coordination to ensure smooth business function.
- Prepared reports and tracked data to support leadership decision-making and operational improvements.
- Managed executive calendars, meetings, and administrative priorities in a fast-paced business setting.
- Coordinated internal events and logistics, enhancing team engagement and collaboration within the organization.
- Plan and execute targeted promotional campaigns, including contests, giveaways, and discounts, to boost customer.
- Manage day-to-day social media presence and assist in developing engaging promotional copy, scripts, and multimedia assets.
Football Video & Operations Coordinator
Alabama A&M University
2015 - 2018
- Coordinated team logistics for travel, scheduling, and daily operations to enhance overall operational flow in a fast-paced environment.
- Managed communication among staff, players, and stakeholders to ensure alignment and operational efficiency.
- Supported recruiting coordination and media operations, contributing to program visibility and outreach.
- Maintained organized documentation systems to support operations and streamline workflow.
Education
Bachelor's Degree - Urban & Regional Planning
Alabama A&M University
HuntsvilleSkills
- Sales & Business Development
- Client management
- Pipeline management
- Customer service
- Sales Administration
- Event Scheduling
- Sales tracking
- Logistics management
- Office administration
- Ticket Operations
- Problem-solving
- Teamwork and collaboration
- Marketing & Brand Activation
COMMUNITY INVOLVEMENT
Member, Women of Color ERG, HBCU Panelist, STEM Day Panelist, Volunteer, Say Yes to the Dress, Community Clean-Up Participant, Vision To Learn Volunteer
Timeline
Ticket Sales & Service
Atlanta Hawks
01.2022 - Current
Marketing & Promotions Manager
Black Scorpion Enterprises Inc.
2018 - 2021
Football Video & Operations Coordinator
Alabama A&M University
2015 - 2018
Bachelor's Degree - Urban & Regional Planning
Alabama A&M University